Senior Public Relations Officer Employment Opportunity – Uganda Tourism Board (UTB)

Organisation: Uganda
Tourism Board (UTB)
Duty Station: Kampala,
Reports to: Chief
Executive Officer
About US:
Uganda Tourism Board
(UTB) is a statutory organization established by Uganda Tourism Board Statute
of 1994 and reconstituted in the Tourism Act 2008. Its objectives are:
  • To promote and contribute to the Development of Tourism sector both
    within and outside of Uganda.
  • To coordinate with the Ministry responsible for Tourism and the
    private sector in the implementation of the National Tourism policy.
Job Summary:
The Senior Public Relations Officer will mainly develop and implement the
public relations policy and communication strategy and enhance the corporate
image and credibility of UTB and be the mouth piece of the Organization
Key Duties and Responsibilities: 
  • Develop and co-ordinate the implementation of public relations
    policy and guidelines.
  • Develop strategies for the enhancement of the Organization’s
    corporate image both within and outside the country.
  • Develop and implement a communications strategy for the
  • Prepare the annual corporate report of the Organization.
  • Coordinate with stakeholders and public media in implementing UTB’s
    public relations programmes.
  • Take lead in publicity in organizing local and international events
    where UTB’s participation is required.
  • Develop and coordinate the implementation of the Organization’s
    corporate social responsibility.
  • Prepare periodic reports in line with UTB’s reporting guidelines.
  • Undertake and/or oversee research to establish the image/perception towards
    the organization
  • To monitor and evaluate the organisation and the destination’s
    presence in media
  • Perform any other duty as assigned from time to time.

Qualifications, Skills and Experience: 
  • The applicant should hold an Honours Bachelor’s Degree in Mass
    Communication, Literature in English or its equivalent from recognized
  • A post graduate diploma in either Mass Communication, Literature in
    English, Public Relations or related field from recognized Institution.
  • Should have at least five years relevant working experience in a
    busy private or public Organization with two (2) years senior officer
  • Must be a member of Public Relations Association of Uganda
  • Excellent communication and presentation skills
  • Public speaking
  • Interpersonal skills
  • Coordination skills
  • Knowledge in the use of modern social media platforms
  • Age: Below 40 years
How to Apply:
All suitably
qualified and interested Ugandans should send their application letters with
detailed Curriculum Vitae (functional email, telephone contact and postal
address), plus copies of all academic certificates and transcripts, copy of
valid National Identity Card and the contact details (telephone, postal and
email addresses) of three competent referees should be sent by courier or hand delivered
to the address below;
Chief Executive
Uganda Tourism Board
Plot 42, Rotary
Avenue (Lugogo Bypass),
6th Floor, Lugogo
P.O. Box 7211
Tel: +414-342196/7
Deadline: Friday 13th July 2018 by 5:00pm
Please note that only shortlisted candidates will be contacted. Any form of
lobbying will lead to automatic disqualification.
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