The Ugandan Jobline

• To promote and contribute to the Development of Tourism sector both
  within and outside of Uganda.
• To coordinate with the Ministry responsible for Tourism and the
  private sector in the implementation of the National Tourism policy.

• Marketing Strategy; He/she shall oversee the preparation and
  implementation of the marketing strategy as well as the brand plan manual
  and the product development strategy for destination. He/she develops a
  marketing strategy by studying economic indicators; tracking changes in
  supply and demand; identifying customers and their current and future
  needs; monitoring the competition.
• Promotion of destination Uganda; Develop and implement a promotions
  strategy for destination Uganda
• Brand: he/she is in charge of the destination Uganda brand
  management and shall develop and implement the brand manual through
  awareness creation and positioning the destination appropriately as per
  the brand manual.
• Supervision; He/she shall oversee planning, execution, performance
  appraisal and reporting by the Senior Marketing Officers directly and all
  the other officers in the Marketing Department.
• Supervise Market Representatives that Uganda may hire from time to
  time in key source markets as well emerging markets and ensure value from
  these engagements.
• Tourism Research; he/she provides guidance to the market research
  forecasts and reports by directing market research data collection,
  analysis, interpretation and application.
• Marketing Communication; he/she oversees the development and
  implementation of advertising campaigns, selecting effective media outlets
  such as online, television, radio, billboards or newspaper, as well as
  production of promotional materials and advertising publications.
• Monitoring and Evaluation; he/she monitors and evaluates the
  implementation of the marketing strategy, marketing plans, Brand Manual
  and product development plans.
• Perform any other duty as assigned from time to time.

• The applicant should hold a Bachelor’s Degree in Business
  Administration (Marketing), B.com (marketing) Tourism from a recognized
  University.
• He/she should possess a Master’s degree in Marketing.
• Possession of CIM qualification is a requirement.
• He/she must have at least eight years’ working experience in a
  marketing of a large and successful private or public Organization with 3
  years at senior management level.
• Knowledge and skills in service marketing and tourism promotion is
  desired.
• Skills and Competencies: Media Channels, Client Relationships, Adaptability, Market Research,
  Analysis, Writing, Public Speaking, Interpersonal Communication,
  Leadership, People Management, Detail-Orientated, Multi-Tasking,
  Communication and presentation skills, Coordination skills, Planning and
  budgeting, Team building. Coordinating and networking at national and
  international level.
• Age: Below 45 years

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