The Ugandan Jobline

• Provide communication and knowledge-management support to SESIL, and
  the Ministry of Education and Sport (MoES), to encourage and enable key
  stakeholders – especially districts, communities and parents – to work
  together to improve learning outcomes, using an evidence-based ‘managing
  for results’ approach. And to provide platforms for sharing data and
  lessons learned between districts, the MoES and SESIL team members.

• Develop and implement a national campaign
• Generate mainstream media coverage
• Manage ongoing social media promotions and discussions
• Develop tools and provide support for districts to communicate
  priorities, plans and results more effectively both to communities,
  including parents, and among themselves
• Share knowledge and lessons learned among the team and key
  stakeholders by developing and regularly updating appropriate
  knowledge-sharing platforms (e.g. e-news updates)
• Liaise with relevant programmes to ensure synergies and
  complementarity

• Improved public perception of education (and the MoES’ role in it)
  as an economically and socially worthwhile investment for their children’s
  and Uganda’s future;
• Public citations of data generated by SESIL (e.g. in media);
• Numbers and degree of engagement with digital platforms (e.g.
  website, social media, WhatsApp groups)
• Key stakeholders’ use of, and satisfaction with, information and
  knowledge-sharing tools that will be required

• The jobholder should have significant marketing and communication
  experience, preferably in both the public and private sector, with
  demonstrable results achieved;
• Experience of managing multi-media campaigns
• A strong understanding of the issues facing Uganda’s education
  sector
• Experience of working at different levels of the education system at
  both a central level (MoES) and District (Local Government)
• Experience and contacts with traditional press and broadcast media
• Proven ability to think and act both strategically and tactically
• Understanding of the different needs, communication channels and
  incentives for change among government (MoES), education professionals and
  communities/parents.
• Expertise in communicating data and other information concisely both
  visually (e.g. infographics) and in writing in a way that engages the
  interest and support of different audiences, including via radio;
• Strong social media skills, particularly in WhatsApp and other
  popular channels in Uganda, as well as the mainstream media;
• Graphic design skills, using tools such as InDesign and PhotoShop.
• Fast producer of materials, with an attention to detail, the ability
  to hit deadlines and to identify and seize opportunities as they arise

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