The Ugandan Jobline

• To promote and contribute to the Development of Tourism sector both
  within and outside of Uganda.
• To coordinate with the Ministry responsible for Tourism and the
  private sector in the implementation of the National Tourism policy.

• Research: To undertake market research so as to fully understand the
  consume behavior of potential visitors in a market. This will involve
  accessing research and media monitoring reports published by reputable
  institutions
• Planning; to design and implement a marketing plan for a
  geographical segment. The Officer will be expected to draft quarterly and
  annual plans for the assigned market/markets, to position Uganda as an
  attractive destination in an assigned geographical segment
• Execution; To design and implement special campaigns aimed at
  reaching large numbers, engaging interested persons and finally driving
  numbers from those markets to Uganda
• M&E: to establish effectiveness and efficiency of tourism
  marketing campaigns used by measuring numbers reached and engaged in all
  activations
• FAM Trips; the officer shall be responsible for identifying
  journalists and influencers with large followings in the source markets
  and arranging FAM trips for such persons to visit Uganda to leverage media
  space so as to reach large numbers. Similarly, the officers shall be in
  charge of identifying high-volume buyers, and arranging FAM Trips for such
  persons to visit and experience Uganda so as to include and recommend it
  in their catalogues
• Business to business Meetings; the Officer shall be in charge of
  organizing B2B events to link Uganda’s tour operators and private sector
  to tour operators based in source markets
• Social Media; the Officer shall be in charge of boosting appropriate
  promotional material in source markets to reach millions of potential
  visitors and thereafter engaging interested persons until they decide to
  visit Uganda. Officers shall be expected to link interested parties to the
  Association of Tour Operators
• Visibility; the officer shall create and develop new innovative ways
  of communicating the brand promise of destination Uganda and the products
  Uganda has to offer
• Perform any other duty as assigned from time to time.

• The applicant should hold an Honors Bachelor’s Degree in either
  Business Administration, Marketing or Tourism.
• Must possess a Postgraduate qualification in Marketing.
• A minimum of five (5) years’ working experience in marketing and
  promotions in a busy and large private or public sector organization with
  a track record of success in marketing.
• Experience with computers, presentations, spreadsheets and online or
  social media marketing is required. Officers should have an understanding
  of segmentation, targeting, positioning and hierarchical models of
  marketing.
• Effective communication and analytical skills
• Market research
• Online social media marketing
• Relationship management
• Public speaking
• Monitoring and evaluation
• Age: Below 35 years

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