4 Marketing Officer Job Opportunities – Uganda Tourism Board (UTB)

Organisation: Uganda
Tourism Board (UTB)
Duty Station: Kampala,
Reports to: Senior
Marketing Officers
About US:
Uganda Tourism Board
(UTB) is a statutory organization established by Uganda Tourism Board Statute
of 1994 and reconstituted in the Tourism Act 2008. Its objectives are:
  • To promote and contribute to the Development of Tourism sector both
    within and outside of Uganda.
  • To coordinate with the Ministry responsible for Tourism and the
    private sector in the implementation of the National Tourism policy.
Job Summary:
The Marketing Officer will be responsible for all marketing strategies,
initiatives and activities within the organization, provides support and
feedback on major marketing projects to the marketing manager.
Key Duties and Responsibilities: 
  • Research: To undertake market research so as to fully understand the
    consume behavior of potential visitors in a market. This will involve
    accessing research and media monitoring reports published by reputable
  • Planning; to design and implement a marketing plan for a
    geographical segment. The Officer will be expected to draft quarterly and
    annual plans for the assigned market/markets, to position Uganda as an
    attractive destination in an assigned geographical segment
  • Execution; To design and implement special campaigns aimed at
    reaching large numbers, engaging interested persons and finally driving
    numbers from those markets to Uganda
  • M&E: to establish effectiveness and efficiency of tourism
    marketing campaigns used by measuring numbers reached and engaged in all
  • FAM Trips; the officer shall be responsible for identifying
    journalists and influencers with large followings in the source markets
    and arranging FAM trips for such persons to visit Uganda to leverage media
    space so as to reach large numbers. Similarly, the officers shall be in
    charge of identifying high-volume buyers, and arranging FAM Trips for such
    persons to visit and experience Uganda so as to include and recommend it
    in their catalogues
  • Business to business Meetings; the Officer shall be in charge of
    organizing B2B events to link Uganda’s tour operators and private sector
    to tour operators based in source markets
  • Social Media; the Officer shall be in charge of boosting appropriate
    promotional material in source markets to reach millions of potential
    visitors and thereafter engaging interested persons until they decide to
    visit Uganda. Officers shall be expected to link interested parties to the
    Association of Tour Operators
  • Visibility; the officer shall create and develop new innovative ways
    of communicating the brand promise of destination Uganda and the products
    Uganda has to offer
  • Perform any other duty as assigned from time to time.

Qualifications, Skills and Experience: 
  • The applicant should hold an Honors Bachelor’s Degree in either
    Business Administration, Marketing or Tourism.
  • Must possess a Postgraduate qualification in Marketing.
  • A minimum of five (5) years’ working experience in marketing and
    promotions in a busy and large private or public sector organization with
    a track record of success in marketing.
  • Experience with computers, presentations, spreadsheets and online or
    social media marketing is required. Officers should have an understanding
    of segmentation, targeting, positioning and hierarchical models of
  • Effective communication and analytical skills
  • Market research
  • Online social media marketing
  • Relationship management
  • Public speaking
  • Monitoring and evaluation
  • Age: Below 35 years
How to Apply:
All suitably
qualified and interested Ugandans should send their application letters with
detailed Curriculum Vitae (functional email, telephone contact and postal
address), plus copies of all academic certificates and transcripts, copy of
valid National Identity Card and the contact details (telephone, postal and
email addresses) of three competent referees should be sent by courier or hand
delivered to the address below;
Chief Executive
Uganda Tourism Board
Plot 42, Rotary
Avenue (Lugogo Bypass),
6th Floor, Lugogo
P.O. Box 7211
Tel: +414-342196/7
Deadline: Friday 13th July 2018 by 5:00pm
Please note that only shortlisted candidates will be contacted. Any form of
lobbying will lead to automatic disqualification.
For more of the
latest jobs, please visit http://www.theugandanjobline.com or
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