Job Title: Media Planner / Buyer
Organisation: StarTimes
Duty Station: Kampala, Uganda
About US:
StarTimes was founded in 1988 and is now the most influential system
integrator, technology provider, network operator, and content provider in
China’s television broadcasting industry, and is on its way to become a media
group with global influence. With more than 8 million subscribers, StarTimes
has now become the fastest-growing and the most influential digital TV operator
in Africa.
integrator, technology provider, network operator, and content provider in
China’s television broadcasting industry, and is on its way to become a media
group with global influence. With more than 8 million subscribers, StarTimes
has now become the fastest-growing and the most influential digital TV operator
in Africa.
Job Summary: The Media
Planner / Buyer will determine the best combination of media to achieve the
marketing campaign objectives using a defined media strategy in order to
maximize the impact of advertising through the use of a range of media.
Planner / Buyer will determine the best combination of media to achieve the
marketing campaign objectives using a defined media strategy in order to
maximize the impact of advertising through the use of a range of media.
Key Duties and Responsibilities:
- Sourcing
and selecting optimal media platforms - Negotiate,
purchase and monitor advertising space and airtime in order to reach
the highest number of people in the target audience at the lowest possible
cost. - Identifying
the target audience for a particular media campaign and deciding how best
to communicate to that audience; - Keeping
up to date with industry research figures, including distribution
figures (newspapers and magazines) and audience figures (television and radio); - Tasked
with monitoring buying strategies; - Liaising
and building relationships with media companies; - Negotiating
with media companies to obtain the best rates and most appropriate
media spaces in online, broadcast and print advertising; - Communicating
with media sales people to adjust media schedules in response to audience
figures; - Booking
individual advertising spots, e.g. pages, posters, internet banners
and broadcast adverts; - Ensuring
that the adverts run accurately so that the desired media message is seen
and heard by consumers; - Reporting
and budget management, including preparing costings producing spending
updates throughout the campaign; - Tasked
with analyzing the effectiveness of the campaign and using this
data to inform future campaigns.
Qualifications, Skills and
Experience:
Experience:
- The
applicant must have a good sales background and knowledge - Have
very good media contacts - Excellent
research skills - Good
analytical skills - Proven
ability to recognize and identify good opportunities - Confidence
negotiating - Good
team and interpersonal skills - Keen
interest in media and people’s motivations. - Highly
self-driven
How to Apply:
All suitably qualified candidates are encouraged to send their updated
CVs to [email protected]. Please write the position name on
your application e-mail title.
CVs to [email protected]. Please write the position name on
your application e-mail title.
Deadline: 10th March 2018
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