Job Title: Customer Service Officer Organisation: I&M Bank Uganda Duty Station: Kampala,…
Head of Marketing Career Opportunity – WeFarm
Job Title: Head
of Marketing
of Marketing
Organisation: WeFarm
Duty Station: Kampala,
Uganda
Uganda
Reports to: Country Manager,
Uganda & Global Head of Brand & Communications
Uganda & Global Head of Brand & Communications
About US:
WeFarm is a unique social enterprise providing a vital service for the
world’s 500 million smallholder farmers who live and work without internet
access. This pioneering, peer-to- peer platform enables farmers to access
crowd-sourced information by SMS, creating social impact on a ground-breaking
scale and generating game-changing data in the process.
world’s 500 million smallholder farmers who live and work without internet
access. This pioneering, peer-to- peer platform enables farmers to access
crowd-sourced information by SMS, creating social impact on a ground-breaking
scale and generating game-changing data in the process.
Job Summary: The Head of
Marketing will be responsible for the planning, development and implementation
of all Wefarm Uganda marketing strategy, marketing communications, collateral development,
digital marketing development and public relations and communications
activities. You will support the Country Manager in developing and implementing
a user acquisition strategy to reach remote, unconnected farmer audiences,
through a variety of different channels, including radio, television, print
advertising, strategic partnerships, training programmes, community events, and
more. You must be data savvy – willing and able to constantly monitor and test
the success of different channels. The ability to adjust strategies based on
findings to ensure maximum, sustainable growth will be crucial to success, as
well as developing new ideas to reach and sign-up farmers. The Head of
Marketing will be based in Uganda, and will also work closely with the Global
Head of Brand and Communications (based in London) to ensure that all plans are
globally aligned
Marketing will be responsible for the planning, development and implementation
of all Wefarm Uganda marketing strategy, marketing communications, collateral development,
digital marketing development and public relations and communications
activities. You will support the Country Manager in developing and implementing
a user acquisition strategy to reach remote, unconnected farmer audiences,
through a variety of different channels, including radio, television, print
advertising, strategic partnerships, training programmes, community events, and
more. You must be data savvy – willing and able to constantly monitor and test
the success of different channels. The ability to adjust strategies based on
findings to ensure maximum, sustainable growth will be crucial to success, as
well as developing new ideas to reach and sign-up farmers. The Head of
Marketing will be based in Uganda, and will also work closely with the Global
Head of Brand and Communications (based in London) to ensure that all plans are
globally aligned
Key Duties and Responsibilities:
·
Oversees all marketing activity in Uganda,
ensuring that all national marketing plans and tactics effectively fulfil
global brand and marketing strategy while serving the primary purpose of user
acquisition.
Oversees all marketing activity in Uganda,
ensuring that all national marketing plans and tactics effectively fulfil
global brand and marketing strategy while serving the primary purpose of user
acquisition.
·
Create new opportunities for Wefarm Uganda
across traditional, experiential and digital marketing channel tactics.
Create new opportunities for Wefarm Uganda
across traditional, experiential and digital marketing channel tactics.
·
Monitor, test and scale existing user
acquisition channels (like radio, farming events, etc.) and develop new ideas
to implement and test;
Monitor, test and scale existing user
acquisition channels (like radio, farming events, etc.) and develop new ideas
to implement and test;
·
Build a network of key influencers in the spaces
of agriculture and technology; work with farming communities and their leaders
to build advocacy
Build a network of key influencers in the spaces
of agriculture and technology; work with farming communities and their leaders
to build advocacy
·
Recruitment and selection of any new members of
the marketing team, including support staff, freelancers and agencies.
Recruitment and selection of any new members of
the marketing team, including support staff, freelancers and agencies.
·
Manage all Wefarm Uganda content marketing
needs, including work with external suppliers to produce locally relevant
collateral.
Manage all Wefarm Uganda content marketing
needs, including work with external suppliers to produce locally relevant
collateral.
·
Lead communications strategy in-country by
targeting select high-return PR opportunities across the earned and owned
credibility spectrum. Write press releases and media FAQs as required.
Lead communications strategy in-country by
targeting select high-return PR opportunities across the earned and owned
credibility spectrum. Write press releases and media FAQs as required.
·
Work with business team to support the
development and implementation of the Wefarm commercial strategy
Work with business team to support the
development and implementation of the Wefarm commercial strategy
·
Regular reporting of in-country marketing
activities and regular production of analysis reports (monthly, quarterly,
annually) for Wefarm’s UK office.
Regular reporting of in-country marketing
activities and regular production of analysis reports (monthly, quarterly,
annually) for Wefarm’s UK office.
Qualifications, Skills and
Experience:
Experience:
·
At least five years of experience in designing
and implementing marketing strategies to reach remote communities in East
Africa
At least five years of experience in designing
and implementing marketing strategies to reach remote communities in East
Africa
·
Must demonstrate a strong willingness to adapt,
and move from one set of duties to another as the startup grows and pivots over
time;
Must demonstrate a strong willingness to adapt,
and move from one set of duties to another as the startup grows and pivots over
time;
·
Knowledge of social network metrics, growth and
user acquisition strategies and an understanding of the unique challenges and
opportunities of user growth in rural areas with ‘offline’ users through SMS
Knowledge of social network metrics, growth and
user acquisition strategies and an understanding of the unique challenges and
opportunities of user growth in rural areas with ‘offline’ users through SMS
·
Knowledge and understanding of rural farming
communities in East Africa, and the unique challenges and opportunities in
marketing to these communities
Knowledge and understanding of rural farming
communities in East Africa, and the unique challenges and opportunities in
marketing to these communities
·
Experience in planning and executing multiple
projects and business activities at once, in different regions and countries
Experience in planning and executing multiple
projects and business activities at once, in different regions and countries
·
Experience in building strong relationships with
senior executives, media outlets, agricultural shows, mobile networks, etc.
Experience in building strong relationships with
senior executives, media outlets, agricultural shows, mobile networks, etc.
·
Ability to develop strong network of key
influencers in different sectors including rural farming as well as data,
communication, and mobile technology
Ability to develop strong network of key
influencers in different sectors including rural farming as well as data,
communication, and mobile technology
N.B. Must have the right to live and work in Uganda
How to Apply:
To apply, please send your CV and a (short) cover letter that answers
the following question:
the following question:
“You’ve been tasked with growing our user base by 15% month-on-month –
outline your topline strategy and supporting channel tactics. Assign a rough
budget to your plan.”
outline your topline strategy and supporting channel tactics. Assign a rough
budget to your plan.”
Please send your application to jobUGHoM@wefarm.org (note, we will
review and interview on an ongoing basis). Unfortunately we will only be able
to respond to shortlisted candidates.
review and interview on an ongoing basis). Unfortunately we will only be able
to respond to shortlisted candidates.
Deadline: 12th February 2018
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