MTN Uganda Jobs – Customer Value Management Analyst

Job Title:          Customer Value Management Analyst
Organisation: MTN-Uganda
Duty Station: Kampala,
Reports to: Senior Manager
Customer Value Management & Loyalty
About US:
MTN-Uganda is the leading telecommunications Company in Uganda,
providing payphone, fixed lines, fax/data, internet and mobile services.
Job Summary: The Customer
Value Management Analyst will support and implement Customer Value Management
initiatives, campaigns, and projects for Consumer within the Marketing
environment. Co-ordinate with business owners to implement ongoing campaigns
using customer intelligence to execute end-to-end (plan, test, execute, measure
and refine) programs to deliver increased customer value and retentions.  The jobholder will develop predictive models
and measure customer retention and life cycle management programs and campaigns
through the ATL and BTL channels to increase customer value, reduce churn and
increase loyalty across all the products and services. The incumbent will also analyze
data and identify opportunities to boost revenue by implementing customer
oriented promotional campaigns within the CVM department.
Key Duties and
  • Drive development of predictive &
    Propensity models (e.g. Churn Prediction model, Next Best Action model,
    Market Basket analysis) to leverage existing information assets for
    optimal Marketing activity.
  • Lead the implementation of the CVM roadmap
    and process
  • Implement the campaign marketing
    functional paradigm (campaign planning, campaign design, testing,
    execution, offer management, promotion history, contact management,
    response tracking and reporting)
  • Tasked with designing and developing
    analytical models and their optimization
  • Build business cases for new developments
    and promotional CVM campaign portfolios
  • Drive analytics to come up with new ideas
    for promotions and campaigns to change the current behaviour by ensuring
    usage uplift and upgrading packages.
  • Track CVM activities performance &
    execution on daily basis (uptake, Revenues) against roadmap
  • Find innovative and new ways of offers and
    execution and proactively develop initiatives to close any gaps against
  • Maintain an update framework and campaign
    calendar reflecting the phasing of prioritized campaigns throughout the
    year, and which serves as a roadmap for detailed activity planning per
    customer life cycle stage
  • Develop and maintain a dashboard linking
    customer lifecycle stage, related campaigns performance to overall
    revenues and subscribers
  • Responsible for preparing and getting
    approval of the CVM campaigns documents (concept documentation sign off,
    campaign brief, UAT document etc) prior to launch
  • Work closely with functional teams and
    technology vendors to check the completeness of the weekly roadmap
  • Actively contribute to the monthly
    reporting process and output destined for senior and executive management
  • Work closely with the BI and IT team to
    develop effective reporting capabilities and processes for customer value
  • Interpret the customer base marketing
    strategy to identify, plan and implement/build the analytical capabilities
    required to deliver the CVM base management strategy.
  • Drive the ROI of base management activity
    through ensuring the provision and continuous improvement of actionable
    insights, analyses, CVM reports and dashboards and propensity models.
  • Lead the definition, build and management
    of customer base management business rules for outbound and inbound
    customer contact activity based on the customer contact strategy.
  • Accountable for control group approach and
    adherences to defined contact strategy and ensure that CVM output can be
    measured and to reported upon.
  • Manage delivery of insight for the
    customer base to the rest of the business, including actionable value- and
    needs-based segmentation and predictive models, linked with competitor
    intelligence and market research.

Qualifications, Skills and
  • The ideal candidate for the MTN Customer
    Value Management Analyst job placement should hold a Bachelor’s degree
    preferably in marketing, Economics, Information Technology , Statistics,
    Business computing or Commerce
  • A minimum of two years’ experience in business analysis and financial modeling in the marketing environment.
  • Proficient with statistical applications
    such as SPSS, EPINFO
  • Proficient with MS Office application
    especially Excel and Power Point
  • Prior commercial experience and
    understanding (Ability to deliver commercial value)
  • Previous experience in market basket
    Analysis, Value management or customer retention and loyalty
  • Extensive knowledge of Pricing
    methodology, pricing sensitivity, marginal analysis & cost analysis
  • Knowledge of Consumer behavior and
  • Prior experience in marketing analytics
    for telecommunications or banking industry is desirable
  • Telecommunication experience is an added
  • Strong financial management experience
  • Computer literacy i.e. highly proficient
    in all MS Office applications: Word, Excel, PowerPoint and database
  • Customer Value Management,
  • Campaign Management & Go to
  • Project management,
  • Customer Analytics and CRM,
  • SAS/R advanced analytics
  • Process and Financial modeling
  • Business analysis and intelligence
  • Statistical analysis
  • Application development and management
  • Expertise in customer data, information
    systems, data warehouses, data marts, business intelligence software and
  • CVM methodology, principles, capabilities,
    and techniques.
  • Business Analysis and Data Management
  • Statistical modeling and multivariate
  • Segmentation techniques
  • Scoring techniques
  • Data Quality analysis
  • Algorithm Knowledge
  • Data mining and predictive analytics
  • Reporting and performance analysis
  • Knowledge of local markets, including
    market trends
  • Business Performance Measurement &
NB: Please note that
presentation of false academic documents and certification will lead to
criminal prosecution.
How to Apply:
All suitably qualified and interested candidates should send their Job
Applications with detailed CVs, certified copies of academic certificates
(originals are to be presented at the interview) and names and addresses of
three referees addressed to the: Recruitment Officer, MTN- Uganda, P.O. Box
24624, Kampala, Uganda (MTN Towers)
Deadline: 29th September 2017

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