The Ugandan Jobline

• Responsible for preparing and getting
  approval of the CVM campaigns documents (concept documentation sign off,
  campaign brief, UAT document etc) prior to launch
• Ownership of the CVM campaign management
  and execution including customer acquisition journey, revenue growth and
  customer retention
• Steer the ROI of base management activity
  through ensuring the provision and continuous improvement of actionable
  insights, analyses, CVM reports and dashboards and propensity models.
• Responsible for the management of CVM
  campaign governance operational process
• Pro-active base management through the
  customer life cycle management and campaign library
• Track CVM activities performance &
  execution on daily basis (uptake, Revenues) against roadmap
• Prepare presentations for internal and
  external use (pre-launch, during and post)-GTM and Messaging journey for
  all CVM campaign
• Keenly analyze the market environment and
  undertake annual, quarterly and monthly planning to ensure the effective
  implementation of the marketing mix (Price, Place, Promotion, Product and
  processes)
• Identify and understand the consumer
  decision making process within the segment to allocate relevant offers
• Responsible for implementation of contact
  policy across all the CVM campaign management platform/channels
• Keenly monitor the local and international
  environment to identify new offers and services opportunities which are
  relevant to the different customer segment
• Provide relevant market insight to the
  overall department for strategy development
• Oversee the implementation of the CVM
  campaign, system capability roadmap and process
• Find innovative and new ways of offers and
  execution and proactively develop initiatives to close any gaps against
  plan
• Maintain an update framework and campaign
  calendar reflecting the phasing of prioritized campaigns throughout the
  year, and which serves as a roadmap for detailed activity planning per
  customer life cycle stage
• Develop and maintain a dashboard linking
  customer lifecycle stage, related campaigns performance to overall
  revenues and subscribers
• Work in liaison with functional teams and
  technology vendors to check the completeness of the weekly and monthly
  roadmap
• Manage delivery of insight for the
  customer base to the rest of the business, including actionable value- and
  needs-based segmentation and predictive models, linked with competitor
  intelligence and market research.

• The ideal candidate for the MTN Uganda
  Customer Value Management Segment Campaign Manager job placement must hold
  a Bachelor’s degree preferably in marketing, Economics, Information
  Technology , Statistics, Business computing or Commerce
• Commercial experience and understanding
  (Ability to deliver commercial value)
• A minimum of three years’ experience in
  customer value manage in marketing environment
• Extensive knowledge of Consumer behavior
  and segmentation
• Experience in marketing analytics for
  telecommunications or banking industry is desirable
• Telecommunication experience is an added
  advantage
• Strong financial management experience
• Computer literacy i.e. highly proficient
  in all MS Office applications: Word, Excel, PowerPoint and database
  experience
• Training: Customer Value Management,
  Campaign Management & Go to Market(GTM), Project management, Customer
  segmentation and analytics, Marketing related training
• Knowledge of CVM methodology, principles,
  capabilities, and techniques.
• Business analysis and data management
• Knowledge and segmentation techniques
• Data Quality analysis
• Skills and knowledge of reporting and
  performance analysis
• Knowledge of local markets, including
  market trends
• Business Performance Measurement &
  Management
• Business and financial planning skills
• Understanding of mobile technology

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