Customer Value Management Segment Campaign Manager Jobs – MTN-Uganda

Organisation: MTN-Uganda
Duty Station: Kampala,
Reports to: Senior Manager
Customer Value Management & Loyalty
About US:
MTN-Uganda is the leading telecommunications Company in Uganda,
providing payphone, fixed lines, fax/data, internet and mobile services.
Job Summary: The Customer
Value Management Segment Campaign Manager will oversee the execution of MTN’s
Customer value management and loyalty initiatives for both Business &
Consumer segments across all customer touch points, and channels. The incumbent
will also be tasked with the development and implementation of CVM
strategies/plans designed to address market needs & commercial
requirements. The incumbent will ensure that MTN remains the No.1
telecommunications brand in Uganda
Key Duties and
  • Responsible for preparing and getting
    approval of the CVM campaigns documents (concept documentation sign off,
    campaign brief, UAT document etc) prior to launch
  • Ownership of the CVM campaign management
    and execution including customer acquisition journey, revenue growth and
    customer retention
  • Steer the ROI of base management activity
    through ensuring the provision and continuous improvement of actionable
    insights, analyses, CVM reports and dashboards and propensity models.
  • Responsible for the management of CVM
    campaign governance operational process
  • Pro-active base management through the
    customer life cycle management and campaign library
  • Track CVM activities performance &
    execution on daily basis (uptake, Revenues) against roadmap
  • Prepare presentations for internal and
    external use (pre-launch, during and post)-GTM and Messaging journey for
    all CVM campaign
  • Keenly analyze the market environment and
    undertake annual, quarterly and monthly planning to ensure the effective
    implementation of the marketing mix (Price, Place, Promotion, Product and
  • Identify and understand the consumer
    decision making process within the segment to allocate relevant offers
  • Responsible for implementation of contact
    policy across all the CVM campaign management platform/channels
  • Keenly monitor the local and international
    environment to identify new offers and services opportunities which are
    relevant to the different customer segment
  • Provide relevant market insight to the
    overall department for strategy development
  • Oversee the implementation of the CVM
    campaign, system capability roadmap and process
  • Find innovative and new ways of offers and
    execution and proactively develop initiatives to close any gaps against
  • Maintain an update framework and campaign
    calendar reflecting the phasing of prioritized campaigns throughout the
    year, and which serves as a roadmap for detailed activity planning per
    customer life cycle stage
  • Develop and maintain a dashboard linking
    customer lifecycle stage, related campaigns performance to overall
    revenues and subscribers
  • Work in liaison with functional teams and
    technology vendors to check the completeness of the weekly and monthly
  • Manage delivery of insight for the
    customer base to the rest of the business, including actionable value- and
    needs-based segmentation and predictive models, linked with competitor
    intelligence and market research.

Qualifications, Skills and
  • The ideal candidate for the MTN Uganda
    Customer Value Management Segment Campaign Manager job placement must hold
    a Bachelor’s degree preferably in marketing, Economics, Information
    Technology , Statistics, Business computing or Commerce
  • Commercial experience and understanding
    (Ability to deliver commercial value)
  • A minimum of three years’ experience in
    customer value manage in marketing environment
  • Extensive knowledge of Consumer behavior
    and segmentation
  • Experience in marketing analytics for
    telecommunications or banking industry is desirable
  • Telecommunication experience is an added
  • Strong financial management experience
  • Computer literacy i.e. highly proficient
    in all MS Office applications: Word, Excel, PowerPoint and database
  • Training: Customer Value Management,
    Campaign Management & Go to Market(GTM), Project management, Customer
    segmentation and analytics, Marketing related training
  • Knowledge of CVM methodology, principles,
    capabilities, and techniques.
  • Business analysis and data management
  • Knowledge and segmentation techniques
  • Data Quality analysis
  • Skills and knowledge of reporting and
    performance analysis
  • Knowledge of local markets, including
    market trends
  • Business Performance Measurement &
  • Business and financial planning skills
  • Understanding of mobile technology
NB: Please note that
presentation of false academic documents and certification will lead to
criminal prosecution.
How to Apply:
All suitably qualified and interested candidates should send their Job
Applications with detailed CVs, certified copies of academic certificates
(originals are to be presented at the interview) and names and addresses of
three referees addressed to the: Recruitment Officer, MTN- Uganda, P.O. Box
24624, Kampala, Uganda (MTN Towers)
Deadline: 29th September 2017

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