Brand Manager Mainstream Spirits Careers – Diageo

Job Title:        Brand Manager Mainstream Spirits
Organization: Diageo
Duty Station: Portbell
Brewery, Kampala, Uganda
About US:
Diageo is the world’s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness.
Job Summary: The Brand
Manager Mainstream Spirits will develop broad cross functional working
relationships across commercial, business support and supply community
interfaces. Furthermore, this role will need to develop strong relationships
with the Global Brand Team and Regional team. The role also requires leadership
of key external partners, specifically agencies. The incumbent will deliver
breakthrough business performance on the Mainstream Spirits while building the
equity and future value of the category lead by key brand Uganda Waragi. The incumbent
will also develop a White Spirits strategy that supports the Spirits strategy
and that ensures that White Spirits remains the biggest category of Spirits in
Key Duties and
  • Tasked with the development of the
    Mainstream Spirits (led by Uganda Waragi) brand strategy in alignment with
    the Spirits strategy. This includes leading the annual GAME Plan as well
    as the annual Pricing Strategy.
  • Development and implementation of insight
    based activity to achieve long-term sustained growth. This incorporates
    the development, implementation and evaluation of strong creative
    campaigns and communication channel strategies for the brand ensuring
    optimal investment of A&P resources to deliver business results for
    the brand.
  • Translating brand strategy into 6 Quarter
    activity planning (18 month planning) outlining activity by channel.
  • Driving the highest standards of execution
    for the brand. Ensuring excellence in the development and execution of
    brand strategy, commercialisation, communication and activation
  • In charge of the development of brand
    innovation & renovation plans in relation to the Navigate process,
    including line extensions, working with innovation project managers and
    the global brand teams to deliver timeously.
  • Ownership and monitoring of holistic brand
    performance, initiating interventions where necessary. This will require
    the tracking of consumer and commercial business performance on a regular
    basis including P&L management, consumer tracking and share tracking.
    Ensure M&E is a core component of the brand strategy and plan.
  • Assisting and supporting the Line Manager
    on key projects as required.

Qualifications, Skills and
  • The Brand Manager Mainstream Spirits must
    hold an appropriate tertiary marketing qualification – degree / diploma.
  • Possession of a post graduate degree will
    be an added advantage.
  • At least four to five years of Brand
    Management experience with previously demonstrated success within this
  • Experience working with and successfully
    managing agencies / strategic partner relationships.
  • Demonstrated success in a demanding,
    complex business environment.
  • Computer literacy skills i.e. proficiency
    in Word, Excel, Power-point, MS Project
  • High cognitive ability.
How to Apply:
If you desire to join the world’s leading premium drinks business,
Diageo, in the aforementioned capacity, please click web link below.
Deadline: 26th September
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