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• Oversees
  the day-to-day marketing, product and business development,
  communications, external affairs functions and activities.
• Manages
  savings mobilization, product development, customer segmentation, targeted
  marketing and promotions.
• Supports
  all business units in developing structured marketing campaigns and
  packaging of products and services.
• Support
  the development of an appropriate marketing and communications strategy.
• Coordinates
  and implements promotions and public relations activities to promote the
  institution’s brand and banking products and services.
• Develops
  and ensures that corporate standards and instructions are properly
  implemented and maintained organisation wide.
• The
  incumbent ensures publications and marketing materials are produced in
  line with the corporate guidelines, corporate branding and reflect
  consumer protection standards.
• Ensures
  an effective internal staff communication strategy and approach
• Establishes
  and ensures an effective reliable Market Information System and database
  on market, client; product performance and competitors.
• Conducts
  market research to evaluate the potential revenue and profitability of
  current and future lending and banking products.
• Sets
  the overall marketing, product and business development objectives and
  plans and monitors performance against the strategic plan and performance
  standards
• Oversees
  regular client, supplier and staff satisfaction surveys performed
  by business growth team regarding product and service delivery and takes
  corrective action
• Overseeing
  business units and branches in tracking and ensuring product awareness,
  perceptions, and needs relating to the products and services.
• Sets,
  evaluates, monitors Business Growth team performance against agreed
  performance targets
• Holds
  regular progress reporting and planning meetings of own direct reports and
  mentors, guides and supports all direct reports

• The applicants for the UGAFODE
  Microfinance Limited (MDI) Head of Business Growth & Development
  career opportunity should hold a Masters or Bachelor’s degree in Business
  Administration, Marketing, Economics or any other business related subject
  from a reputable university or college
• The
  applicant should have experience and adequate training in marketing,
  business development, communication and fundraising
• A
  minimum of five years of senior management experience gained from a
  similar or a related banking/financial institution
• Significant
  exposure and experience in developing business and customer outreach
  strategies
• Extensive
  experience in business and product development, marketing and sales
  management in a commercial banking institution or from a micro lending
  background
• Previous
  experience in mobilizing savings deposits at a commercial banking
  institution or from a micro-deposit taking institution
• Advanced
  experience in managing communication and public affairs activities
• Demonstrated
  ability to develop concepts and write proposals
• Experience
  in evaluating competitors and identifying and exploiting market
  opportunities
• Understanding
  of trends and scope of change in the microfinance and banking
  industry, and its impact on the commercial activities

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