Segment Specialist SOHO+SME Job Placement – Vodafone Uganda

Job Title:         Segment Specialist SOHO+SME
Organization: Vodafone Uganda
Duty Station: Kampala,
About US:
Vodafone is an international telecom company which was founded in the UK
on 1 January 1985. Today, more than 400 million customers around the world
choose Vodafone to look after their communications needs. In 30 years, Vodafone
has grown from a small mobile operator in the UK into a global business and one
of the most valuable brands in the world. Vodafone is the second largest mobile
operator in the world operating in more than 30 countries and partnering with
networks in over 50 more. Vodafone Uganda joined the Vodafone family in 2014,
deploying the latest wireless broadband technology to enable businesses,
households and individuals to access high-speed internet services wherever they
Job Summary: The Segment
Specialist SOHO+SME will form a customer-centric approach in all activities,
define and develop Vodafone Uganda marketing strategy and plan for SOHO and SME
segments in order to fulfill the overall company strategy and targets
Key Duties and
  • Develop and implement pricing, propositions
    and products covering prepaid, post-paid voice and data, value added
    services and bundles with content
  • Drive and define optimization of customer
    segmentation and retention guidelines
  • Proactively counter competitors’ strategy,
    services, pricing activities by being the champion of timely adaptation
    and implementation of marketing strategies and GTM initiatives
  • Keenly review and give input to drive
    device strategy, based on the need of the segment
  • Proactively seeking opportunities to
    incorporate new technology, products, partnerships and business
  • Secure cross functional collaboration
    between the sales, customer care and marketing teams to ensure timely
    achievement of set targets in terms of revenues, customer acquisition,
    brand recall etc.
  • Develop GTM plan, business cases,
    profitability analysis, market research, etc. for new products launches or
  • Works closely with an analytical and
    data-driven approach in finding and testing new propositions, products and
    GTM activities combining internal and external insights.
  • Develop and own segment marketing
    financial objectives and continuously monitor performance against KPIs
Key Results Areas:
  • Achievement of target market share, gross
    adds, churn and revenue share of Vodafone Uganda within the set timelines.
  • Ensure that the marketing strategy
    contributes to overall top line growth by continuously improving customer
    satisfaction scores, brand perception and generating revenues from
    strategic initiatives
  • Actively engages in adopting a forward
    looking outlook to identify new avenues for business growth in the
    marketplace penetrating the define segments
  • Constantly monitor, analyse and understand
    customer data and usage behaviours, in order to secure optimum product
    performance i.e. profitability, uptake, usage and churn
  • Ensure that the marketing plan and product
    development roadmap is in place for the defined segment. Updated quarterly
    and yearly, and aligned with Sales, Marketing, Finance and IT departments
  • Deliver and launch planned GTM-activities
    as per approved marketing plan and defined timelines
  • Ensure timely information to and buy-in
    from sales, customer experience, corporate communication and segment
    marketing teams to ensure alignment on all go-to-market initiatives.
  • Utilizes sales and customer channels as
    feedback mechanism for product performance and customer experience
  • Timely reporting on competitor actions to
    stakeholders in the company.
  • Keeping abreast with the latest market
    developments and industry trends, and translating these into new products
    and services.
Qualifications, Skills and
  • The ideal candidate for the Vodafone Segment
    Specialist SOHO+SME job opportunity should hold a University degree in
    Business Administration, Communications or Marketing; other degree holders with
    supplemental commercial education (MBA or Advanced Marketing Degree) will
    also be considered.
  • At least four years’ experience in a
    similar position either within product management, commercial or marketing
    function in telco or similar related ICT industry
  • Highly proficient in all MS Office
    applications – Word, Excel, PowerPoint and databases
  • Product, competition and domain knowledge
  • Demonstrated ability to work in a start up
  • Excellent written and verbal communication
    skills- strong in presenting
Personal Attributes:
  • Entrepreneurial Orientation
    Is self-driven and has a ‘can -do’ attitude, is willing to extend oneself
    in the interests of delivering the best products and services, and
    signifies enthusiasm and charisma to deliver on goals ascribed to him.
    Highly innovative
  • Strategic Thinking and Conceptualizing
    – Has the ability to understand the larger picture, appreciates its impact
    on own area of working (and its interdependencies). Comprehends overall
    strategic plan and proactively seeks diverse information from various
    sources/ function (even through unfamiliar sources) to synthesize them to
    identify decision options.
  • Influencing and Communication
    Excellent interpersonal skills. Good at creating and given presentations.
    A team player who generates enthusiasm and builds effective working
  • Learning & adopting to change
    – Understands the need to constantly seek new inputs and embraces
    opportunities to learn and evolve. Enthusiastic and passionate about
    winning the customers from the market, in changing scenarios to achieve
    business results.
  • Customer Focus – Highly
    customer focused. Understands a customer centric approach and how to
    translate this in to attractive products and services for the defined
    segment. Is able to deliver results, even under pressure in time challenge
How to Apply:
All suitably qualified and interested applicants should send their cover
letters and updates resumes prepared in English and submitted in either MS Word
or PDF format via email to
Deadline: 10th March, 2017
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