The Ugandan Jobline

• Steward of the brand that supports our new
  brand promise, brand vision, brand position, brand architecture and
  achieve overall business goals for the brand.
• Engage, inspire and galvanize the organization
  around the brand vision, position and strategies for the brand portfolio
  so they are clear in bringing them to life in their areas of functional
  expertise.
• Actively participates in brand strategy
  discussions and in setting a bulls-eye consumer target.
• Work collaboratively with marketing
  communications to execute packaging designs consistent with a determined
  communications hierarchy and a global style guide.
• Participates on a cross-functional team to
  develop new products following the process, including analyzing
  information to help set the sales forecast and financials and writing
  concept statements for consumer testing.
• Work in liaison with many teams, including
  product developers, researchers, marketing personnel and creative
  consultants to make sure the portfolio brand values and image are
  followed. You will ensure the brand remains relevant to consumers and that
  all initiatives support the brand promise.
• Keenly analyze historical new product
  launches, and reports on vitality rates.
• Analyze consumer trends and information,
  and categories to help identify product categories to enter as future
  sources of growth.
• Drive consumer understanding and insights
  that define the prime prospects’ needs, attitudes and values in order for
  consumers to have stronger and more impactful brand experiences.
• Lead consumer and brand learning plan
  development and oversee execution and findings of research studies.
• Analyzes market, consumer, and competitive
  information to support brand manager in setting new product pricing and
  managing price on existing items.
• Analyzes consumer, category, competition,
  and channel/customer as part of a situation assessment.
• Assist in development of pricing and pack
  strategies, to improve margin.
• Carry out analysis and periodical reviews
  of the brand, competitive, category, customer and consumer trends to
  enhance the brand’s equity and marketplace performance.
• Analyze and provides consumer, category,
  and brand information to support channel marketing and sales in category
  management and sales presentations.
• Review channel and customer-specific
  point-of-purchase trade plans and provides feedback on consistency with
  marketing plan.
• Analyze current performance, trends,
  market conditions, and other contributing factors to recommend revenue
  goals.
• Lead and collaborates with Product
  Development Manager and production teams to develop and execute innovation
  platform pathways, product innovation and renovation.
• Works with channel marketing and sales to
  identify programming to generate incremental sales and/or profitability.
• Develop growth targets, business
  objectives and brand strategies for the brand portfolio that aligns with
  corporate business plan.

• The ideal candidate for the Brand Manager vacancy
  must hold a Bachelor’s Degree in Business Administration, Commerce,
  majoring in Marketing or its equivalent. A post Graduate Diploma or
  Masters Degree in Business Administration majoring in sales and marketing,
  will give an added advantage.
• At least three years of working experience
  in busy FMCG fields in similar positions
• Excellent analytical, creativity,
  innovative, selling, customer care and competition management skills.
• Possess a positive attitude, excellent
  communication, professionalism, high level of integrity and
  confidentiality, ability to work extra hours, self-driven, flexible,
  results focused, work under pressure with minimum supervision.

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