Job Title: Cycle Planning & Activation Manager
Organization: Diageo (UBL)
Duty Station: Kampala and
Gulu, Uganda
Gulu, Uganda
Reports to: Trade Marketing
Manager
Manager
AutoReqId: 54298BR
About Diageo:
Diageo is the world’s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL
which owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of
EABL. UBL operates within a
multi-cultural, multi-national environment.
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL
which owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of
EABL. UBL operates within a
multi-cultural, multi-national environment.
Job Summary: The Cycle
Planning & Activation Manager will contribute towards the research &
development of the UBL btl strategy acknowledging both trade and brand
objectives and manage the btl budget and evaluate the effectiveness of the
spend. The incumbent will co-ordinate the creation, targeting, implementation
and evaluation of the UBL national promotion programme while analysing
competitor activity strengths and weaknesses and propose corrective action. The
jobholder will ensure continuity / alignment between regional promotion plans
and brand integrity.
Planning & Activation Manager will contribute towards the research &
development of the UBL btl strategy acknowledging both trade and brand
objectives and manage the btl budget and evaluate the effectiveness of the
spend. The incumbent will co-ordinate the creation, targeting, implementation
and evaluation of the UBL national promotion programme while analysing
competitor activity strengths and weaknesses and propose corrective action. The
jobholder will ensure continuity / alignment between regional promotion plans
and brand integrity.
Key Duties and
Responsibilities:
Responsibilities:
- Design and develop btl promotional plans
and strategies for UBL, working in close liaison with UBL brand team - Develop and maintain a matrix of national
promotional events by month, by brand, by region - Manage the evaluation of all promotion
activity, as agreed - Generate new innovative promotion
mechanics - Develop sales force presenter materials
for each brand and promotion activity - Attend at least 25 promotional events per
month, throughout Uganda, to evaluate promotion effectiveness - Issue a contact report after each field
visit - Manage the ordering, delivery and
distribution of promotion support materials, sales aids and presentation
items, in the right place, at the right time, at the right cost. - Ensure compliance with safety requirements
at the work environment.
Qualifications, Skills and
Experience:
Experience:
- The ideal candidate for the Cycle Planning
& Activation Manager should hold a Bachelor’s degree in a relevant
field - A minimum of seven years’ experience in
brand management, trade marketing and marketing support. - Comprehensive understanding of Uganda beer
market
How to Apply:
If you desire to join the world’s leading premium drinks business,
Diageo, in the aforementioned capacity, please click web link below.
Diageo, in the aforementioned capacity, please click web link below.
Deadline: 24th
December, 2016
December, 2016
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