Brand Manager Careers – Diageo (UBL)




Job Title:     Brand Manager
Organization: Diageo (UBL)  
Duty Station: Kampala,
Uganda
AutoReqId: 54276BR
About Diageo:
Diageo is the world’s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL which
owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL.  UBL operates within a multi-cultural,
multi-national environment.
Job Summary: The Brand
Manager will deliver breakthrough business performance on the brand category
while building the equity and future value of the category.  The incumbent will also develop a brand
strategy that supports delivery of the marketing strategy and that ensures that
the brand is firmly established among the most aspirational category   in Uganda.
Key Duties and
Responsibilities:   
  • Responsible for the development of
    the  brand strategy in alignment
    with the marketing strategy. This includes leading the annual GAME Plan as
    well as the annual Pricing Strategy.
  • In charge of the development and
    implementation of insight based activity to achieve long-term sustained
    growth. This incorporates the development, implementation and evaluation
    of strong creative campaigns and communication channel strategies for the
    brand ensuring optimal investment of A&P resources to deliver business
    results for the brand.
  • Translating brand strategy into 6 Quarter
    activity planning
  • Driving the highest standards of execution
    for the brand.
  • Development of brand innovation &
    renovation plans in relation to the Navigate process
  • Ownership and monitoring of holistic brand
    performance, initiating interventions .
  • Building strong relationships with
    external partners and stakeholders specifically brand owners, media,
    advertising, RM/ digital, PR, promoter and specialist agencies. Be the GBT
    point of contact in market and manage timeous and accurate deliverables and
    build great relationships with them.
  • Building strong internal cross functional
    relationships with Commercial, Supply Chain and Business Support.
  • Representation of the brand internally
    building passion, belief and pride.
  • Assisting and supporting the Marketing
    Manager on key projects as required.
Qualifications, Skills and
Experience:  
  • The applicant should hold appropriate
    tertiary marketing qualification – degree / diploma. Post graduate degree
    an advantage.
  • At least three to four years of Brand
    Management experience with previously demonstrated success within this
    environment.
  • Previous experience working with and
    successfully managing agencies / strategic partner relationships &
    demonstrated success in a demanding, complex business environment.
  • Computer literacy skills i.e. proficiency
    in Word, Excel, Power-point, MS Project; High cognitive ability.
Personal Competencies:
  • Strategic Penetration: minimum
    requirement is baseline; Consumer insight: minimum requirement is developing;
    Motivating and inspiring agencies and cross-functional teams: developing
  • Marketing judgement: minimum
    requirement is developing; Commerciality: minimum requirement is
    developing; Excellence in execution: minimum requirement is experienced;
    Portfolio profitability: minimum requirement is developing; Innovation:
    minimum requirement is baseline
  • Barriers to Success: Inability
    to grasp complexity of market (multiple channels, languages, cultural
    differences, norms and practices); Inability to influence people across
    all the levels in the organization; Inability to balance multiple
    priorities and work to a series of tight deadlines; Inability to make
    rapid decisions and respond quickly to organization change; Lack of
    technology literacy and interest; Lack of leadership capability. Lack of
    personal drive.
How to Apply:
If you desire to join the world’s leading premium drinks business,
Diageo, in the aforementioned capacity, please click web link below.
Deadline: 19th
December, 2016

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