Job Title: Brand Manager
Organization: Diageo (UBL)
Duty Station: Kampala,
Uganda
Uganda
AutoReqId: 54276BR
About Diageo:
Diageo is the world’s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL which
owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural,
multi-national environment.
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL which
owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural,
multi-national environment.
Job Summary: The Brand
Manager will deliver breakthrough business performance on the brand category
while building the equity and future value of the category. The incumbent will also develop a brand
strategy that supports delivery of the marketing strategy and that ensures that
the brand is firmly established among the most aspirational category in Uganda.
Manager will deliver breakthrough business performance on the brand category
while building the equity and future value of the category. The incumbent will also develop a brand
strategy that supports delivery of the marketing strategy and that ensures that
the brand is firmly established among the most aspirational category in Uganda.
Key Duties and
Responsibilities:
Responsibilities:
- Responsible for the development of
the brand strategy in alignment
with the marketing strategy. This includes leading the annual GAME Plan as
well as the annual Pricing Strategy. - In charge of the development and
implementation of insight based activity to achieve long-term sustained
growth. This incorporates the development, implementation and evaluation
of strong creative campaigns and communication channel strategies for the
brand ensuring optimal investment of A&P resources to deliver business
results for the brand. - Translating brand strategy into 6 Quarter
activity planning - Driving the highest standards of execution
for the brand. - Development of brand innovation &
renovation plans in relation to the Navigate process - Ownership and monitoring of holistic brand
performance, initiating interventions . - Building strong relationships with
external partners and stakeholders specifically brand owners, media,
advertising, RM/ digital, PR, promoter and specialist agencies. Be the GBT
point of contact in market and manage timeous and accurate deliverables and
build great relationships with them. - Building strong internal cross functional
relationships with Commercial, Supply Chain and Business Support. - Representation of the brand internally
building passion, belief and pride. - Assisting and supporting the Marketing
Manager on key projects as required.
Qualifications, Skills and
Experience:
Experience:
- The applicant should hold appropriate
tertiary marketing qualification – degree / diploma. Post graduate degree
an advantage. - At least three to four years of Brand
Management experience with previously demonstrated success within this
environment. - Previous experience working with and
successfully managing agencies / strategic partner relationships &
demonstrated success in a demanding, complex business environment. - Computer literacy skills i.e. proficiency
in Word, Excel, Power-point, MS Project; High cognitive ability.
Personal Competencies:
- Strategic Penetration: minimum
requirement is baseline; Consumer insight: minimum requirement is developing;
Motivating and inspiring agencies and cross-functional teams: developing - Marketing judgement: minimum
requirement is developing; Commerciality: minimum requirement is
developing; Excellence in execution: minimum requirement is experienced;
Portfolio profitability: minimum requirement is developing; Innovation:
minimum requirement is baseline - Barriers to Success: Inability
to grasp complexity of market (multiple channels, languages, cultural
differences, norms and practices); Inability to influence people across
all the levels in the organization; Inability to balance multiple
priorities and work to a series of tight deadlines; Inability to make
rapid decisions and respond quickly to organization change; Lack of
technology literacy and interest; Lack of leadership capability. Lack of
personal drive.
How to Apply:
If you desire to join the world’s leading premium drinks business,
Diageo, in the aforementioned capacity, please click web link below.
Diageo, in the aforementioned capacity, please click web link below.
Deadline: 19th
December, 2016
December, 2016
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