The Ugandan Jobline

• Responsible for the development of
  the  brand strategy in alignment
  with the marketing strategy. This includes leading the annual GAME Plan as
  well as the annual Pricing Strategy.
• In charge of the development and
  implementation of insight based activity to achieve long-term sustained
  growth. This incorporates the development, implementation and evaluation
  of strong creative campaigns and communication channel strategies for the
  brand ensuring optimal investment of A&P resources to deliver business
  results for the brand.
• Translating brand strategy into 6 Quarter
  activity planning
• Driving the highest standards of execution
  for the brand.
• Development of brand innovation &
  renovation plans in relation to the Navigate process
• Ownership and monitoring of holistic brand
  performance, initiating interventions .
• Building strong relationships with
  external partners and stakeholders specifically brand owners, media,
  advertising, RM/ digital, PR, promoter and specialist agencies. Be the GBT
  point of contact in market and manage timeous and accurate deliverables and
  build great relationships with them.
• Building strong internal cross functional
  relationships with Commercial, Supply Chain and Business Support.
• Representation of the brand internally
  building passion, belief and pride.
• Assisting and supporting the Marketing
  Manager on key projects as required.

• The applicant should hold appropriate
  tertiary marketing qualification – degree / diploma. Post graduate degree
  an advantage.
• At least three to four years of Brand
  Management experience with previously demonstrated success within this
  environment.
• Previous experience working with and
  successfully managing agencies / strategic partner relationships &
  demonstrated success in a demanding, complex business environment.
• Computer literacy skills i.e. proficiency
  in Word, Excel, Power-point, MS Project; High cognitive ability.

• Strategic Penetration: minimum
  requirement is baseline; Consumer insight: minimum requirement is developing;
  Motivating and inspiring agencies and cross-functional teams: developing
• Marketing judgement: minimum
  requirement is developing; Commerciality: minimum requirement is
  developing; Excellence in execution: minimum requirement is experienced;
  Portfolio profitability: minimum requirement is developing; Innovation:
  minimum requirement is baseline
• Barriers to Success: Inability
  to grasp complexity of market (multiple channels, languages, cultural
  differences, norms and practices); Inability to influence people across
  all the levels in the organization; Inability to balance multiple
  priorities and work to a series of tight deadlines; Inability to make
  rapid decisions and respond quickly to organization change; Lack of
  technology literacy and interest; Lack of leadership capability. Lack of
  personal drive.

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