Head Marketing and Communication Employment Opportunity – Stanbic Bank

Job Title:           Head Marketing and Communication
Organisation: Stanbic Bank
Duty Station: Kampala,
Uganda
Job ID: 19621
About Us:
Stanbic Bank Uganda Limited is a subsidiary of Stanbic Africa Holdings
Limited which is in turn owned by Standard Bank Group Limited (“the Group”),
Africa’s leading banking and financial services group. The Standard Bank Group
is the leading banking group focused on emerging markets. It is the largest
African banking group ranked by assets and earnings. Stanbic Bank Uganda
Limited is the largest bank in Uganda by assets and market capitalization. It
offers a full range of banking services through two business units; Personal
and Business Banking (PBB), and Corporate and Investment Banking (CIB).
Job Summary: The Head
Marketing and Communication will support Stanbic Bank by building long-term
brand equity and financial success through;
Developing and driving the execution of the brand, CSI and business
unit marketing and communication strategies in alignment with Standard Bank
Group strategies.
Guiding internal and external reputation management
Providing in-country thought leadership on marketing and communication
Key Duties and
Responsibilities: 
Manages core marketing and communication functionality:
·        
Develops and oversees the execution of the brand
and marketing strategy, including the integrated media and digital
communication strategy
·        
Provides the strategic direction and guides the
development of the business unit marketing and communication strategies as well
as strategies for specialist functions e.g. CSI, external communication,
internal communication and events.
·        
Steer the implementation of strategies and plans
for business unit marketing and communication and specialist functions and
assists in driving consistency and coordination between different business
units
·        
Ensures effective investment in long-term versus
short-term initiatives
·        
Implements and monitors the drivers of brand
reputation in line with brand strategy and make recommendations for improvement
·        
Influences business units and other global
enabling functions to ensure alignment to brand strategy and maximum brand
equity
·        
Represents Stanbic Bank as a spokesperson for
external media coverage and comment ensuring that the group is well represented
·        
Stays abreast with changes in legislation and
the local environment; and marketing and communication trends and reviews
strategies accordingly as required
·        
Keeps executives informed of reputational issues
and marketing and communication trends, advising them on possible action
·        
Contracts and manages third-party agency
suppliers to ensure delivery of specialist skill marketing activities
Manages budgets:
·        
Manages the in-country marketing budget
·        
Manages the operational budget with specific
focus on professional fees, travel and entertainment and training
·        
Optimises and ensures alignment to procurement
processes
·        
Optimises payment of expenses and ensures
alignment to service level agreements with external suppliers e.g. agencies
·        
Ensures minimal variance between budget and
actual spend for Marketing and Communication budget
·        
Minimise spend on other operational expenses and
capex
·        
Drive efficiencies of spend across multiple
initiatives
Manages people:
·        
Responsible for inspiring, motivating, leading
and managing the team.
·        
Responsible for the recruitment, development and
retention of relevant skills in order to meet the business needs.
·        
Ensures the effective selection of staff by
matching the skills and competencies to the requirements of the job.
·        
Ensures skills assessments and competency-based
training takes place as and when required.
·        
Builds organisational capabilities through
evaluating likely future requirements and ensuring that individuals are
provided with the best possible development opportunities in line with these.
·        
Creates an environment in which learning and
development are emphasised and valued.
·        
Takes personal responsibility for coaching and
mentoring others.
·        
Effectively delegates authority and
responsibility, in line with business objectives, to ensure the empowerment,
motivation and effectiveness of all direct and indirect reports.
·        
Promotes a culture where the values of the group
are seen to be ‘alive’
·        
Ensures the implementation of the leadership
promise and employee engagement programme.
·        
Encourages team members to express their views,
resolves issues raised by the team, escalates issues if required, and provides
feedback to teams on an ongoing basis.
·        
Develops and maintains an open communication
channel with direct reports and supports staff to foster greater co-operation
and teamwork.
·        
Monitors and manages the performance and
development of staff within the area. This includes regular one-on-one feedback
sessions, conducting mid-year and final performance appraisals, as well as the
moderation and relative distribution of all appraisals for the team.
·        
Ensures staff are appropriately and consistently
rewarded and recognised for their achievements and outputs.
·        
Ensures that disciplinary action and grievances
are addressed and aligned to policies and procedures.
·        
In charge of training and development of the
marketing and communications team
Core marketing and communication functionality:
·        
Brand health measures with specific emphasis on
spontaneous brand and advertising awareness and reputation drivers (Africa
Brand Tracker)
·        
Generic media, digital and direct effectiveness
measures such as frequency per campaign, click-through rates, opening rate.
·        
Marketing communication performance (share of
voice and media spend)
·        
Reputation measurement – PR
Compliance Management: No regulatory and legislative breaches
on Communications released into the public space
CSI Strategy:
·        
Develop and present annual Country CSI strategy
to EXCO and Board for approval
·        
Work with the Head Corporate Communications to
translate the CSI strategy and CSI policy into actionable activities
·        
Support the activities of such structures as may
be established by the Board for the implementation of the CSI strategy and
policy
·        
Engage with business units and social partners
to ensure the relevance and effectiveness of CSI programmes
·        
Take overall responsibility for CSI and ECI
reputation risk management within SBU and; Take accountability for escalating
any potential reputational risks to ExCo timeously
Supplier Management: Supplier performance measures (on time
delivery and best price available)
Qualifications, Skills and Experience:
·        
The ideal candidate for the Stanbic Bank Head
Marketing and Communication career opportunity must hold a Master’s Degree or
post-graduate qualification in Marketing and Communications; Business Commerce
or related field.
·        
Broad knowledge and understanding of marketing
principles and practices from strategic planning to implementation and
measurement
·        
A thorough knowledge of brand principles and
theory, working knowledge of common research methodologies.
·        
Working knowledge of various media and the creative
requirements, including digital media.
·        
Working knowledge of artwork/advertising
production processes.
·        
Working knowledge of Corporate Social Investment
requirement and best practices
·        
Memberships to CIM, PRAU, ETC is added advantage
·        
Effective Business Communication:   Proven ability to communicate
information and ideas in a clear and concise manner appropriate for the
audience in order to explain, persuade, convince and influence others to
achieve the desired outcomes
·        
Presentation Skills:  The ability to communicate and
deliver information verbally in a clear, concise and comprehensive manner to
other people, using appropriate props and tools. :
·        
Internal Communications Strategy: The
ability to plan, develop and implement communications plans for employees that
enables improved engagement and brand affiliation for employees.
·        
High Involvement Facilitation:  The ability to facilitate a session
by dealing with ambiguity. The ability to elicit specific behaviour, change and
influence attitudes, viewpoints and values by adapting style. Encourages debate
and difference in opinion, integrates thoughts, objectives and problems.
·        
Brand Management: The ability to use
marketing techniques to increase the perceived value of the organisation over
time and build customer loyalty through positive brand awareness.
·        
Campaign Management:  The ability to plan, create, track,
store, distribute, analyse results and reports on communication, branding or
advertising campaigns.
·        
Leading Courageously: Believing in
on self, own judgement, skills and experience, and using this self-confidence
to challenge others for the benefit of Standard Bank. Has confidence to bring
conflict into the open to be resolved; Is able to confront others (peers, boss,
etc.) or brings disagreement into the open with the purpose of resolving it,
landing on a decision, to ensure action. Is open and honest when communicating
with others (“straight talk”). Challenges popular values, decisions
and opinions to ensure that actions are taken in the Bank’s best interest.
Takes action in defiance of corporate rules and procedures for the greater good
of the business and its stakeholders. Accepts personal risks and/or
consequences of failure and persist in the face of opposition or fear.
·        
Influencing Others: Effectively and
strategically influences across the organisation, based on previously
established credibility and respect, as well as understanding the
organisational dynamics, politics and interpersonal context.
·        
Tailors the strategic communications to the
audience;
Considers the thoughts, concerns, interests and personality
of the audience when defining the influencing strategy. Adapts settings, words,
presentation, use of third parties or experts when attempting to influence
decision makers or stakeholders. Engages the audience at an emotional level
based on genuine personal conviction.
·        
Customer and Client Focused Innovation:  Focusing attention and efforts on
understanding customers (or customer segments) and proactively addressing
different customer/client needs. Makes organisational changes or innovates when
needed to address customer/client needs. Adapts to meet customer/client needs;
Adapts existing products, services, processes etc. to better meet specific
customer needs. Uses understanding of customer needs to adapt products, systems
processes and procedures that ensure customer satisfaction.
·        
Seeking Deeper Understanding:  Is actively curious, seeking a
deeper, broader and more objective understanding, upon which to base commercial
acumen, strategic decisions and actions. Builds an extensive, in-depth
awareness of macro-environmental trends; Seeks economic, political, ecological,
sociological, technological, cultural and/or regulatory factors to shape major
strategic decisions.
How to Apply:
All candidates who wish to join the one of Africa’s biggest Banking
Groups, Standard Bank in the aforementioned capacity are encouraged to Apply
Online by visiting Link below.
Deadline: 10th November, 2016

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