Job Title: Social Media Executive
Organisation: Kiboko
Enterprises Limited
Enterprises Limited
Duty Station: Kampala,
Uganda
Uganda
About Us:
Kiboko Enterprises is the fastest-growing distributor of fast moving
consumer goods (FMCG) and consumer durables (CD) in Uganda. Trading in consumer
goods and services is a key component and industry in Uganda‘s economy. As distributors of FMCG and CD, we aim to use
our expertise and experience developed over the last 20 years in catering for
market demand. Our business has grown at a rapid pace and continues to do so,
with the growth of the country’s population and export potential to neighboring
countries. With our well-honed logistics capability, hardworking staff and
business principles, we are to sustain and accelerate our growth by responding
to market and customer demand promptly and efficiently.
consumer goods (FMCG) and consumer durables (CD) in Uganda. Trading in consumer
goods and services is a key component and industry in Uganda‘s economy. As distributors of FMCG and CD, we aim to use
our expertise and experience developed over the last 20 years in catering for
market demand. Our business has grown at a rapid pace and continues to do so,
with the growth of the country’s population and export potential to neighboring
countries. With our well-honed logistics capability, hardworking staff and
business principles, we are to sustain and accelerate our growth by responding
to market and customer demand promptly and efficiently.
Job Summary: The Social
Media Executive will be responsible for overseeing all company social media
accounts management, develop engaging, creative, innovative content for
regularly scheduled posts, which enlighten audiences and promote brand-focused
messages. The incumbent manages all social media channels, campaigns, and team
members to sustain an engaging audience experience and to increase audience
satisfaction. He / she also researches and analyses social media trends,
including social media ad revenue and web visitor data, to improve social media
presence and campaign efficacy. The incumbent works with various company
departments to promote overall brand through social media channels
Media Executive will be responsible for overseeing all company social media
accounts management, develop engaging, creative, innovative content for
regularly scheduled posts, which enlighten audiences and promote brand-focused
messages. The incumbent manages all social media channels, campaigns, and team
members to sustain an engaging audience experience and to increase audience
satisfaction. He / she also researches and analyses social media trends,
including social media ad revenue and web visitor data, to improve social media
presence and campaign efficacy. The incumbent works with various company
departments to promote overall brand through social media channels
Key Duties and
Responsibilities:
Responsibilities:
Social Media Strategy:
·
Create
the social media strategy for the company
Create
the social media strategy for the company
·
Create
budgets for social media activities
Create
budgets for social media activities
·
Plan
social media campaigns together with the marketing team
Plan
social media campaigns together with the marketing team
·
Work
closely with internal stakeholders to deliver brand visibility
Work
closely with internal stakeholders to deliver brand visibility
·
Manage
change and adopt social media into the corporate culture of the company
Manage
change and adopt social media into the corporate culture of the company
Social Media Implementation:
·
Manage
social media campaigns and day to day activities
Manage
social media campaigns and day to day activities
·
The
incumbent will manage company presence in social networking sites
The
incumbent will manage company presence in social networking sites
·
Brand
advocacy
Brand
advocacy
·
Community
outreach
Community
outreach
·
Manage
a blogger outreach program
Manage
a blogger outreach program
·
Build
a brand ambassador network
Build
a brand ambassador network
·
Post
and comment on relevant blogs
Post
and comment on relevant blogs
·
Seed
content into social networks
Seed
content into social networks
·
Write
editorial content
Write
editorial content
·
Create
and maintain a social media editorial calendar and posting schedule
Create
and maintain a social media editorial calendar and posting schedule
Social Media Monitoring:
·
Develop
benchmark metrics to measure the results of social media programs
Develop
benchmark metrics to measure the results of social media programs
·
Keenly
analyze and evaluate social media campaigns and strategies
Keenly
analyze and evaluate social media campaigns and strategies
·
Report
on effectiveness of campaigns
Report
on effectiveness of campaigns
·
Keenly
monitor trends in social media and suggest improvements to management
Keenly
monitor trends in social media and suggest improvements to management
·
Monitor
the activities of main competitors in social media
Monitor
the activities of main competitors in social media
·
Monitor
social space for brand and related topics and conversations
Monitor
social space for brand and related topics and conversations
·
Development
of brand awareness and online reputation
Development
of brand awareness and online reputation
Content Management:
·
SEO
(search engine optimization) and generation of inbound traffic
SEO
(search engine optimization) and generation of inbound traffic
·
Cultivation
of leads and sales
Cultivation
of leads and sales
·
Produce
content for social media channels such as Facebook, Linked in, Twitter, Google
+ and Pinterest among others
Produce
content for social media channels such as Facebook, Linked in, Twitter, Google
+ and Pinterest among others
Qualifications, Skills and Experience:
·
The
applicant should preferably hold a Bachelors’ degree in Marketing,
Social Media, Business Management or a related field
The
applicant should preferably hold a Bachelors’ degree in Marketing,
Social Media, Business Management or a related field
· At least two years’ experience in Public Relations and Brand Marketing, brand management or communications.
·
Extensive
Knowledge of Social Media Platforms & Web Proficiency
Extensive
Knowledge of Social Media Platforms & Web Proficiency
·
Computer
Software Proficiency
Computer
Software Proficiency
·
Prior
team management experience
Prior
team management experience
·
Experience
in advertising, Copywriting & Content Creation
Experience
in advertising, Copywriting & Content Creation
·
Computer
and IT skills (including use of Microsoft office, the internet and able to
maintain websites)
Computer
and IT skills (including use of Microsoft office, the internet and able to
maintain websites)
·
Demonstrated
ability to work with Uganda media, including local, national and
regional media across print, radio and online, including relationships with
editors and reporters
Demonstrated
ability to work with Uganda media, including local, national and
regional media across print, radio and online, including relationships with
editors and reporters
·
Ability
to draft press releases, statements, opinion pieces, newsletter articles and
press materials
Ability
to draft press releases, statements, opinion pieces, newsletter articles and
press materials
·
Traditional
and social media monitoring and communications skills.
Traditional
and social media monitoring and communications skills.
·
Proofreading
and Editing Skills
Proofreading
and Editing Skills
·
Excellent
interpersonal Skills
Excellent
interpersonal Skills
·
Strong
verbal and written communication skills
Strong
verbal and written communication skills
·
Customer
Service Skills
Customer
Service Skills
·
Good
marketing & brand management skills
Good
marketing & brand management skills
How to Apply:
All suitably qualified and interested candidates should send their
applications and updated CVs to:
applications and updated CVs to:
The Group Human Resource Manager,
Kiboko Enterprises Limited,
Location: Plot Nos. 28B, 32B, 34B, UMA Show Grounds, Lugogo
Postal: PO Box 31376, Kampala, Uganda.
Via email to: [email protected]
Or hand deliver your updated CV to the above address (Indicate the job
title on the envelope of your application)
title on the envelope of your application)
Note: Please kindly mark your application as “Application
_ Social Media Executive” in the subject line of your email.
_ Social Media Executive” in the subject line of your email.
Deadline: 17th September
2016 by 5:00 PM
2016 by 5:00 PM
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