Job Title: Brand Manager
Organisation: Kiboko
Enterprises Limited
Enterprises Limited
Duty Station: Kampala,
Uganda
Uganda
About Us:
Kiboko Enterprises is the fastest-growing distributor of fast moving
consumer goods (FMCG) and consumer durables (CD) in Uganda. Trading in consumer
goods and services is a key component and industry in Uganda‘s economy. As distributors of FMCG and CD, we aim to use
our expertise and experience developed over the last 20 years in catering for
market demand. Our business has grown at a rapid pace and continues to do so,
with the growth of the country’s population and export potential to neighboring
countries. With our well-honed logistics capability, hardworking staff and
business principles, we are to sustain and accelerate our growth by responding
to market and customer demand promptly and efficiently.
consumer goods (FMCG) and consumer durables (CD) in Uganda. Trading in consumer
goods and services is a key component and industry in Uganda‘s economy. As distributors of FMCG and CD, we aim to use
our expertise and experience developed over the last 20 years in catering for
market demand. Our business has grown at a rapid pace and continues to do so,
with the growth of the country’s population and export potential to neighboring
countries. With our well-honed logistics capability, hardworking staff and
business principles, we are to sustain and accelerate our growth by responding
to market and customer demand promptly and efficiently.
Job Summary: The Brand
Manager will be responsible for consumer insights and delivering innovative
marketing campaigns for Kiboko Enterprises Limited. The job holder will join a dynamic
and fast-paced environment and he/she will generate strategies that grow market
share and brand’s reputation, improve customer experience and drive growth.
Manager will be responsible for consumer insights and delivering innovative
marketing campaigns for Kiboko Enterprises Limited. The job holder will join a dynamic
and fast-paced environment and he/she will generate strategies that grow market
share and brand’s reputation, improve customer experience and drive growth.
Key Duties and Responsibilities:
General:
·
Keenly analyze how our brand is positioned in
the market and crystallize targeted consumers insights
Keenly analyze how our brand is positioned in
the market and crystallize targeted consumers insights
·
Responsible for Social Media Management and
Events Capturing
Responsible for Social Media Management and
Events Capturing
·
In charge of managing all our corporate Branding
activities/ Designing of Branding Materials, Printing, Displaying etc.
In charge of managing all our corporate Branding
activities/ Designing of Branding Materials, Printing, Displaying etc.
·
Lead creative development and create motivating
stimulus to get targeted population to “take action”
Lead creative development and create motivating
stimulus to get targeted population to “take action”
·
Coordinate with Managers for Annual Corporate
gifts to customers.
Coordinate with Managers for Annual Corporate
gifts to customers.
·
Take brand ownership and provide the vision,
mission, goals and strategies to match up to
Take brand ownership and provide the vision,
mission, goals and strategies to match up to
·
Translate brand strategies into brand plans,
brand positioning and go-to-market strategies
Translate brand strategies into brand plans,
brand positioning and go-to-market strategies
·
Establish performance specifications, cost and
price parameters, market applications and sales estimates
Establish performance specifications, cost and
price parameters, market applications and sales estimates
·
Measure and report performance of all marketing
campaigns, and assess against goals (ROI and KPIs)
Measure and report performance of all marketing
campaigns, and assess against goals (ROI and KPIs)
·
Coach the team and get the best from everyone
Coach the team and get the best from everyone
·
Regularly monitor market trends, research
consumer markets and competitors’ activities to identify opportunities and key
issues
Regularly monitor market trends, research
consumer markets and competitors’ activities to identify opportunities and key
issues
·
Oversee marketing and advertising activities to
ensure consistency with product line strategy
Oversee marketing and advertising activities to
ensure consistency with product line strategy
·
Regularly monitor product distribution and
consumer reactions
Regularly monitor product distribution and
consumer reactions
·
Anticipate bottlenecks and come up with
appropriate solutions.
Anticipate bottlenecks and come up with
appropriate solutions.
·
Brainstorm new and innovative brand growth
strategies
Brainstorm new and innovative brand growth
strategies
·
Align the company around the brand’s direction,
choices and tactics
Align the company around the brand’s direction,
choices and tactics
·
Maintaining and updating branding guidelines and
ensuring brand standards are adhered to and integrated into media products
Maintaining and updating branding guidelines and
ensuring brand standards are adhered to and integrated into media products
·
Identify unique sponsorships that will grow
brand awareness and trials.
Identify unique sponsorships that will grow
brand awareness and trials.
·
Track brand health performance and outline gaps,
identified to grow brands.
Track brand health performance and outline gaps,
identified to grow brands.
·
Develop annual brand plans aimed at achieving
the company objective.
Develop annual brand plans aimed at achieving
the company objective.
·
Develop activity plans for new products on the
portfolio.
Develop activity plans for new products on the
portfolio.
·
Act as a custodian for all brands, their images,
communications etc.
Act as a custodian for all brands, their images,
communications etc.
Public Relations, Research and relationship building:
·
Proactively pursue Public Relations activities.
Proactively pursue Public Relations activities.
·
Serve as the face of Kiboko at events and
conferences as required, particularly with corporate clients
Serve as the face of Kiboko at events and
conferences as required, particularly with corporate clients
·
Conduct regular media monitoring, particularly
of competitors and FMCG industry. Keep track of competitor activities and
pre-empty own brand activities.
Conduct regular media monitoring, particularly
of competitors and FMCG industry. Keep track of competitor activities and
pre-empty own brand activities.
·
Ensure consistent looks and feel of branches /
outlets.
Ensure consistent looks and feel of branches /
outlets.
·
Ensure timely internal brand communications to
staff before any external communication.
Ensure timely internal brand communications to
staff before any external communication.
·
Work in close liaison with branches and media
outlets regarding company’s media presence (eg. radio)
Work in close liaison with branches and media
outlets regarding company’s media presence (eg. radio)
Digital channels maintenance and development:
·
Inform website design.
Inform website design.
·
Execute website maintenance and continual
improvement
Execute website maintenance and continual
improvement
·
Responsible for social media and SMS strategy
development and execution (Facebook, LinkedIn, Twitter, & WhatsApp
accounts)
Responsible for social media and SMS strategy
development and execution (Facebook, LinkedIn, Twitter, & WhatsApp
accounts)
Qualifications, Skills and
Experience:
Experience:
·
The ideal candidate should preferably hold a Bachelor’s
degree in marketing, Business Management or a related field
The ideal candidate should preferably hold a Bachelor’s
degree in marketing, Business Management or a related field
·
At least three years’ experience in brand
management or communications;
At least three years’ experience in brand
management or communications;
·
Proven working experience as Brand Manager
Proven working experience as Brand Manager
·
Previous experience in identifying target
audiences and devising campaigns that engage, inform and motivate
Previous experience in identifying target
audiences and devising campaigns that engage, inform and motivate
·
Drive for results and leaderships skills
Drive for results and leaderships skills
·
Broad knowledge and understanding of the full
marketing mix
Broad knowledge and understanding of the full
marketing mix
·
Highly creative with ability to think out of box
Highly creative with ability to think out of box
·
Proven ability to develop brand and marketing
strategies and effectively communicate recommendations to executive management
Proven ability to develop brand and marketing
strategies and effectively communicate recommendations to executive management
·
Excellent analytical skills and data-driven
thinking
Excellent analytical skills and data-driven
thinking
·
Advanced communication and interpersonal skills
Advanced communication and interpersonal skills
·
Up-to-date with latest trends and marketing best
practices
Up-to-date with latest trends and marketing best
practices
·
Comfortable working with numbers, metrics and
spreadsheets
Comfortable working with numbers, metrics and
spreadsheets
·
Computer and IT skills (including use of
Microsoft office, the internet and able to maintain websites)
Computer and IT skills (including use of
Microsoft office, the internet and able to maintain websites)
·
Demonstrated ability to work with Uganda media,
including local, national and regional media across print, radio and online,
including relationships with editors and reporters
Demonstrated ability to work with Uganda media,
including local, national and regional media across print, radio and online,
including relationships with editors and reporters
·
Ability to draft press releases, statements,
opinion pieces, newsletter articles and press materials
Ability to draft press releases, statements,
opinion pieces, newsletter articles and press materials
·
Traditional and social media monitoring and
communications skills.
Traditional and social media monitoring and
communications skills.
·
Excellent command of the English language
Excellent command of the English language
How to Apply:
All suitably qualified and interested candidates should send their
applications and updated CVs to:
applications and updated CVs to:
The Group Human Resource Manager,
Kiboko Enterprises Limited,
Location: Plot Nos. 28B, 32B, 34B, UMA Show Grounds, Lugogo
Postal: PO Box 31376, Kampala, Uganda.
Via email to: [email protected]
Or hand deliver your updated CV to the above address (Indicate the job
tittle on the envelope of your application)
tittle on the envelope of your application)
Note: Please kindly mark your application as “Application
_Brand Manager” in the subject line of your email.
_Brand Manager” in the subject line of your email.
Deadline: 5th September
2016 by 5:00 PM
2016 by 5:00 PM
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