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• Co-ordinate social content across multiple
  social communities and teams across all our business units.
• Offer support in developing briefs to
  agencies and, where relevant, to other social media teams across all our
  markets and business units.
• Co-ordinate the country community calendar
  with the Marketing and Communication team.
• Generate appropriate social elements. This
  may include writing, taking photos and creating images optimised for
  engagement in social communities.
• Check social elements for adherence to the
  relevant guidelines and standards.
• Identify and recommend engagement
  opportunities by monitoring online conversations and social trends.
• Ensure tools and systems are current,
  operational and available
• Control user permissions on relevant
  engagement tools used by various social media teams in the group.
• Ensure potential risks are identified as
  early as possible and escalated.
• Render support in identifying opportunities
  to improve the unit’s social media engagement processes.
• Co-ordinate thought-leadership and ideation
  with the Marketing and Communication team through relevant channels.
• Co-ordinate compilation and sharing of
  various reports.
• Identify and share with all social media
  teams new trends and opportunities for the bank
• Maintain social media playbooks, standards
  and guidelines.
• Moderate multiple communities on various
  social media platforms
• Ensure all social media engagement is in line
  with the relevant community strategies.
• Ensure the health of each community in line
  with each community strategy.
• Develop engagement calendars for communities
• Generate agreed reports on activities within
  the various communities in your portfolio.
• Co-ordinate and deliver on digital &
  social media related projects for the business.
• Coordinate all aspects of social media
  projects including: meeting deadlines, time management, contingency
  planning, approval channels, and procedures, budgeting, campaign analysis,
  and monitoring procedures;
• Ensure production of online social media
  marketing assets from initial concept to finished product and execution.
• Ensure delivery of social media campaigns as
  per agreed costs and timelines.
• Ensure that where necessary events live for
  community (on-the –ground reporting) are done either yourself or by the
  agency.

• Co-ordinate and maintain digital online
  platforms for the business
• Source, drive, coordinate and regularly
  update Bank owned digital platforms i.e. Website, Mobile, Intranet,
  Internet Banking, Mobile Banking, ATM.
• Co-ordinate updates on 3rd party sites
• Monitor and evaluate the online platforms to
  ensure they are up-to-date with relevant content
• Ensure all digital platforms comply with the
  central online and CI guidelines to maintain consistent look and feel.
• Source online stats on usage of digital
  platforms and present insights to relevant stakeholders. Make use of stats
  to Implement enhancements on digital platforms
• Identify opportunities to improve the digital
  platform processes, documentation, templates and outputs in line with
  business requirements.

• Establish, build, manage and maintain
  relationships with various internal clients and other stakeholders at
  varying levels in order implement online opportunities to help meet their
  business objectives.
• Establish, build, manage and retain
  relationships with all key stakeholders including Centre digital team.
• Collaborate with centre digital teams to
  continually identify opportunities to enhance the online customer
  engagement experience
• Coordinate the interaction between the
  stakeholders responsible for sub-projects of a Digital Marketing campaign

• The ideal candidate for the Stanbic Bank Manager
  Digital & Social Media career vacancy should hold a Degree level
  education or equivalent in a related field. Certification in digital and
  social media would be an added advantage.
• A minimum of three years’ experience in a
  digital and/or communications field at agency or in-house and/or a solid
  foundation in marketing development and strategy
• Significant experience working across social
  media campaigns, rich media, blogs, email marketing and infographics, able
  to work strategically with clients and internal personnel to ensure
  maximum ROI.
• Excellent writing ability, able to write
  outstanding short- or long-copy with ease and efficiency.
• Excellent communication skills and be able to
  deal with clients directly.
• A basic technical understanding (HTML, web
  publishing) is required, as well as Google Analytics skills and experience
  of using social media applications such as TweetDeck or HootSuite.
• Brand Management: The ability to use interactive
  marketing techniques to increase the perceived value of the organisation
  over time and build customer loyalty through positive brand awareness.
• Research and Information Gathering: Ability
  to review and study relevant information from various sources to develop
  new information; Ability to identify primary and secondary authorities to
  validate the research
• Effective Business Communication: The
  ability to communicate information and ideas in a clear and concise manner
  appropriate for the audience in order to explain, persuade, convince and
  influence others to achieve the desired outcomes.
• Project Management: The management of projects to ensure
  delivery on time, within budget and with the required quality.
• Stakeholder Management: The coordination of relationships
  with and between key stakeholders, during the design, management and
  implementation of business change.
• Online Campaign Management: The ability to plan, create, track,
  store, distribute, analyse results and reports on communication, branding
  or advertising campaigns. On of relationships with and between key
  stakeholders, during the design, management and implementation of business
  change.
• Risk Management: The ability to define and analyse
  risk identification information in a quantitative and/or qualitative way
• Compliance: The ability to interpret regulations
  and laws that apply to the business and to provide information to business
  on how to comply.
• Business Accountability: The incumbent would need to
  interpret a business need and be able to contribute to the development of
  the social media aspect of the campaign.

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