The Ugandan Jobline

• Develop and Implement strategies for Trade
  & Regional Marketing Events and Sponsorships to achieve MTN Uganda’s
  business objectives for Consumer, enterprise and Mobile Financial Services
  across all regions
• Ensure maximum leverage of the MTN Uganda
  Integrated Marketing Communications plans
• Keenly monitor competitive regional marketing
  activity aimed at the MTN Segments and implement relevant actions to
  remain competitive.
• Build MTN brand awareness, market presence, affinity,
  visibility and likeability across segments and across regions by using
  traditional and non-traditional media
• Ensure alignment of Trade & Regional
  Marketing activities with the overall integrated Marketing Communications
  and Go to market plan and activities
• Work closely with Segments and Customer
  experience to continuously deepen customer segment understanding through
  research and market insights to ensure an insight driven approach to
  communicating and interacting with MTN Customers.
• Implement the Trade & Regional Marketing
  Events and Sponsorships programs to improve customer satisfaction in the
  regions
• Develop an end-to-end Trade & Regional
  Marketing Events and Sponsorships strategy that is linked to the MTN
  Uganda Business strategy

• Translate and execute the MTN Uganda’s
  Integrated Marketing Communication strategy and Go to Market plans into a
  regional framework supported by detailed action plans.
• Manage and implement appropriate regional
  strategies to address the relevant Go to market plans across all regions.
• Design and Implement Trade & Regional
  Marketing Events and Sponsorships activities and roadmaps.
• Analyze Regional market share trends and
  highlight areas that may be developed further
• Analyze and report on competitors actions and
  market insights in the regions
• Coordinate and implement the Regional Go to
  market programs that increase MTN’s regional brand presence, market share
  and affinity
• Act as the conduit between Sales and
  Marketing in the regions, focusing on influencing and supporting key
  stakeholders to deliver activities that deliver increased market share for
  MTN
• Work closely with the sales team to ensure
  that Trade & Regional Marketing Events and Sponsorships strategies are
  aligned with sales objectives and revenue targets
• Identify regional areas where value can be
  added / exploited further, areas where value is being destroyed and areas
  where value is latent
• Manage MTN Uganda’s Trade & Regional
  Marketing Events and Sponsorships, brand awareness, market presence,
  affinity, visibility and affinity across target market sectors and across
  regions by using traditional and non-traditional media.

• Responsible for the development and
  implementation of all Trade & Regional Marketing Events and
  Sponsorships promotional activities.
• In charge of the management and monitoring on
  the execution of Trade & Regional Marketing Events and Sponsorships
  initiatives
• Develop, execute, and performance manage all
  programs designed to increase MTN’s market presence, market share and
  customer satisfaction in the regions
• Develop a Trade & Regional Marketing
  Events and Sponsorships promotional plan with key customers and sales
  channels across the regions
• Drive strategic and operational direction for
  the Trade & Regional Marketing Events and Sponsorships strategy
• Ensure alignment across the Sales and
  Marketing organizations regional Trade & Marketing Events and
  Sponsorship needs
• Monitor and improve the implementation
  processes linked to all Marketing and Sales activities in the regions
• Providing leadership in the translation and
  execution of the Trade & Regional Marketing Events and Sponsorships
  strategy
• Translate the Integrated Marketing
  Communications and Go to Market strategy into regional implementation
  plans, and drive execution
• Manage the Regional marketing calendar and
  work with the Integrated Marketing Communications and Segment teams to
  integrate and align with the overall MTN Uganda campaign roadmap
• Implement regional communications and retail
  plans across all MTN Sales and Services touch points
• Oversee the execution of POS/BTL campaigns
  through regional Marketing teams and structures
• Trade and category Management and
  coordination of MTN products and services in the regions
• Management of the Trade Marketing agencies
  across all regions
• Drive best practice, continuous improvement
  and innovation at process and procedure level within Regional Marketing
• Engage with multiple stakeholders to maintain
  operational standards and to ensure relevance of regional activities.

• Work with Sales and Service teams to support
  customer experience requirements MTN Customers in the regions
• Ensure customer needs and requirements are
  satisfied through appropriate service support processes.
• Align service delivery across regions to
  changing market segment requirements and enhance customer experience.
• Understand regional customer needs; develop
  and fine-tune systems in conjunction with the customer experience and
  sales teams to meet those needs accordingly within the scope of the
  defined end-to-end customer experience
• Support the end-to-end customer experience
  for the regions in coordination with the Sales & Distribution business
  area.
• Develop specific communication and promotion
  campaigns with the Integrated Marketing Communications team and work with
  Customer Development and Retention teams to develop usage stimulation and
  retention campaigns
• Ensure regional customer needs and
  requirements are satisfied through appropriate systems / processes /
  procedures
• Put contingency plans in place to prevent
  delays and enhance the customer experience
• Adopt a proactive approach to prevent
  customer experience problems from arising in the future
• Identify regional trends / patterns
  pertaining to customer requests and needs and filter this information
  through to continually improve all aspects of service delivery

• Forecast, plan, develop a regional budget to
  provide MTN with return on investment
• Manage and optimise the budget at Regional
  level ensuring all expenditure is in line with the agreed budgets

• Keenly monitor costs and determine
  initiatives to optimize resources.
• Identify opportunities to generate additional
  revenue in the regions

• The ideal candidate for the MTN Senior
  Manager – Trade and Regional Marketing Events & Sponsorships
  employment opportunity should hold a degree in Marketing
• Relevant tertiary qualification in Marketing
  e.g. IMM is added advantage
• A minimum of eight years’ experience in
  leading FMCG or retail and service operations in the mobile technology
  and/or in retail-intensive B2C industries, preferably with a significant
  service and technology dimension (e.g., financial services, consumer
  electronics)
• Five years of leadership experience in
  similar positions, in fast-moving technology intensive industries
• A strong background in marketing and/or
  advertising
• In-depth understanding of the
  telecommunications industry, FMCG and brown goods marketing principles
• Knowledge of cellular best practices
• Working knowledge of local markets, including
  market trends
• Sales and service environment
• MTN products and services
• Market research
• High business acumen
• Broad knowledge of the industry
• Understanding the regulated environment
• An understanding of the MTN business
• People management and leadership skills – the
  ability to hire the right people, get the best out of people, and make
  sound people management decisions
• Feedback skills
• Good relationship skills – to build relationships
  to facilitate efficient workflow

Related Jobs