The Ugandan Jobline

• Implement the company’s Social Media
  marketing.
• Carry out administrative roles that includes
  content strategy, develop brand awareness, generate inbound traffic and
  cultivate leads and sales.
• The Social Media executive is a highly
  motivated individual with experience and a passion for designing and
  implementing the Company’s content strategy, creating relevant content,
  blogging, community participation and leadership.
• The incumbent will attend events of Social
  Media, blogging and industry-specific conferences.

• Manage Social Media marketing campaigns and day-to-day
  activities including:
• Curate relevant content to reach the
  company’s ideal customers.
• Make car sales from Social media platforms.
• Create, curate, and manage all published
  content (images, video and written).
• Keenly monitor, listen and respond to users
  in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for
  cross-promotions.
• Develop and expand community and/or blogger
  outreach efforts.
• Oversee design (i.e.: Facebook Timeline
  cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and
  blog).
• Design, create and manage promotions and Social
  ad campaigns.
• Compile report for management showing results
  (ROI).
• Become an advocate for the Company in Social
  Media spaces, engaging in dialogues and answering questions where
  appropriate.
• Demonstrate ability to map out marketing
  strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive
  process for capturing customer online reviews. Monitor online ratings and
  respond accordingly.
• Monitor trends in Social Media tools,
  applications, channels, design and strategy.
• Identify threats and opportunities in user
  generated content surrounding the business. Report notable threats to
  appropriate management.
• Keenly analyze campaigns and translate
  anecdotal or qualitative data into recommendations and plans for revising
  the Social Media campaigns.
• Monitor effective benchmarks (best practices)
  for measuring the impact of Social Media campaigns. Analyze, review, and
  report on effectiveness of campaigns in an effort to maximize results.

• Clear Objectives: Set realistic goals. We use five objectives
  for Facebook marketing: Growth of Likes, Reach, Engagement, Leads and Sales
• Great Design: Visual
  content has a lasting effect on us humans. Whether it’s your status
  updates, your landing pages or your Facebook ads, what the audience sees
  is what they’ll remember. Make sure it’s consistent.
• Solid Content Strategy: What you post on your Social channels
  is the foundation for all your other Social Media marketing. The Social
  Media manager must perform a “Brand Discovery”, which outlines what it is
  about your business that makes it unique. This includes your core values
  and beliefs, and the reasons people want to buy from YOU. The answers
  should be in-depth and detailed.
• Promotion Strategy: You need to continually grow our
  fan base.
• Engagement Strategy: The Social Media manager should
  listen, respond, ask questions and engage with your audience. There should
  be careful consideration on how he/she responds to organic (non-paid)
  leads
• Conversion Strategy: With growth and engagement strategies
  in place, the Social Media manager’s job is to convert fans/followers into
  customers. The more advanced form of Facebook marketing utilizes Facebook
  ads and optimized landing pages to capture leads and convert them into
  sales.
• Measure & Analyze To Establish ROI: Measure
  results on a weekly basis.

• The applicant should preferably hold a Bachelor’s
  Degree in Computer Science, Business computing, Information Technology,
  Mass communication plus any related field
• A minimum of two to three years hands on
  working experience in social medial communication and publicity
• Working knowledge in social media and
  communication strategies
• Good coordination and delegation skills
• Strong managerial and social networking skills
• Practical experience in ICTs usage
• Ability to communicate, understand and
  interpret information on different social media and networks
• Age: Between 24 – 34 years

• Understanding the Business and its
  practices 
• Excellent organizational skills
• Good problem solver and works well under
  pressure.
• Good team player with strong communication
  skills.
• Excellent written and oral skills
• Strategic Planning and proper scheduling of
  tasks given

• Kindly mark your application as “Application_
  Social Media Manager/Executive” in the subject line of your email.
• Only shortlisted applicants will be
  contacted.

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