The Ugandan Jobline

• Offer strategic planning and leadership in
  liaison with the Executive Director to enhance the corporate image of the
  organisation;
• Develop and implement a marketing and
  communications strategy that promotes Uganda Investment potential and UIA
  services to international and domestic customers and stakeholders;
• Formulate and implement PR programmes to
  enable the organisation achieve its overall objectives stated in the
  Strategic Plan;
• Develop a media network (newspapers, TV,
  radio, internet, specialised and general press, local, regional and
  international) and ensure regular feed of investment related information
  for media dissemination;
• Ensure consistent and coordinated messages
  about investment opportunities in Uganda and the incentives available to
  both domestic and foreign investors;
• Recommend and implement informational and
  promotional strategies for corporate purposes and design innovative PR
  promotional materials;
• Develop various types of media tools (in print,
  broadcast electronic and social media) that can be used to communicate
  investment opportunities;
• Co-ordinate organisational displays,
  exhibitions, interactive radio and television talks;
• Maintain and regularly update the UIA
  website;
• Develop and maintain interactive social
  networking communication channels aimed at engaging public discussion and
  awareness on investment related activities;
• Prepare speeches or PowerPoint presentations
  for the Management Team as required;
• Ensure standardisation of all communication
  collateral e.g. speeches, press releases, opinion pieces, briefing notes,
  among others;
• Regularly monitor the public’s perception of
  the organisation and report to management;
• Ensure that the organisation’s events and
  activities are conducted to the best professional standards and are
  aligned with the overall corporate plan and communications objectives
• Prepare and submit monthly reports,
  newsletters and newsflashes on activities and results achieved by UIA;
• Carry out regular research on Uganda’s
  investment performance and investment opportunities and strengths and
  disseminate appropriate stories and case studies to national and
  international media
• Maintain a market intelligence service in
  support of all operating divisions

• The ideal candidate should preferably hold a Bachelor’s
  Degree in Mass Communications or Public Relations or the equivalent
  Journalism from a recognised institution;
• Possession of a Post Graduate training in Mass
  Communications or Journalism
• Membership to a relevant professional body
  will be an added advantage.
• A minimum of three years’ experience in a
  similar or related job.
• Broad knowledge of Uganda’s economy, business
  environment, investment opportunities and culture compared to that of
  competing location;
• Excellent track record and an in-depth
  understanding formulating business to business marketing and communication
  strategies;
• Excellent communication, analytical and
  interpersonal skills with a good command of English Language;
• Excellent speech delivery and presentation
  skills;
• Good report writing skills;
• Excellent Public Relations, persuasion,
  networking and negotiation skills;
• Proven ability to work independently and with
  strong organizational and planning skills;
• Computer literacy i.e. Proficiency in
  Microsoft Office suite, use of social media for marketing purposes,
  Desktop publishing and internet, with working knowledge of website content
  management systems.

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