Job
Title: Digital & Social Media Manager
Title: Digital & Social Media Manager
Organisation: Stanbic Bank
Job
ID: 14624
ID: 14624
Duty
Station: Kampala, Uganda
Station: Kampala, Uganda
About
US:
US:
Stanbic Bank
Uganda Limited is a subsidiary of Stanbic Africa Holdings Limited which is in
turn owned by Standard Bank Group Limited (“the Group”), Africa’s leading
banking and financial services group. The Standard Bank Group is the leading
banking group focused on emerging markets. It is the largest African banking
group ranked by assets and earnings. Stanbic Bank Uganda Limited is the largest
bank in Uganda by assets and market capitalization. It offers a full range of
banking services through two business units; Personal and Business Banking (PBB),
and Corporate and Investment Banking (CIB).
Uganda Limited is a subsidiary of Stanbic Africa Holdings Limited which is in
turn owned by Standard Bank Group Limited (“the Group”), Africa’s leading
banking and financial services group. The Standard Bank Group is the leading
banking group focused on emerging markets. It is the largest African banking
group ranked by assets and earnings. Stanbic Bank Uganda Limited is the largest
bank in Uganda by assets and market capitalization. It offers a full range of
banking services through two business units; Personal and Business Banking (PBB),
and Corporate and Investment Banking (CIB).
Job
Summary: The Digital & Social Media Manager will primarily ensure that any digital
marketing and social media activities of Stanbic Bank Uganda are developed,
implemented and managed responsibly and in alignment with business objectives
and group guidelines.
Summary: The Digital & Social Media Manager will primarily ensure that any digital
marketing and social media activities of Stanbic Bank Uganda are developed,
implemented and managed responsibly and in alignment with business objectives
and group guidelines.
Key
Duties and Responsibilities:
Duties and Responsibilities:
1. Community Development and Management:
·
Overall accountability for Stanbic Bank Uganda’s
digital and new media assets and communities.
Overall accountability for Stanbic Bank Uganda’s
digital and new media assets and communities.
·
Oversee the design, structure, alignment and
content for social and new media platforms relevant to communities by working
closely with stakeholders, agencies and technical teams.
Oversee the design, structure, alignment and
content for social and new media platforms relevant to communities by working
closely with stakeholders, agencies and technical teams.
·
Conceptualise, draw up and implement social and
new media plans as necessary.
Conceptualise, draw up and implement social and
new media plans as necessary.
·
Coordinate, with other community moderators (at
the agency) to ensure the implementation of social media activities and plans.
Coordinate, with other community moderators (at
the agency) to ensure the implementation of social media activities and plans.
·
Establish, build, manage and retain relationships
with key internal stakeholders and the agency.
Establish, build, manage and retain relationships
with key internal stakeholders and the agency.
·
Manage business and security risks identified,
ensuring that systems and process controls that are in place are implemented to
contain these
Manage business and security risks identified,
ensuring that systems and process controls that are in place are implemented to
contain these
·
Steer the implementation of changes required on
new media platforms
Steer the implementation of changes required on
new media platforms
·
Closely monitor day-to-day moderation and
engagement done by the agency
Closely monitor day-to-day moderation and
engagement done by the agency
·
Ensure engagements are in line with the agreed
tone, voice and editorial pillars
Ensure engagements are in line with the agreed
tone, voice and editorial pillars
·
Act as the primary contact for the agency in the
bank to ensure that and queries and issues that the agency cannot address are
managed internally until resolved.
Act as the primary contact for the agency in the
bank to ensure that and queries and issues that the agency cannot address are
managed internally until resolved.
·
Ensure engagements are done within rapid turn-around
times required for social media engagement
Ensure engagements are done within rapid turn-around
times required for social media engagement
·
Manage regular reporting on social and new media
activities, ensure reports are tailored accordingly for various internal
audiences
Manage regular reporting on social and new media
activities, ensure reports are tailored accordingly for various internal
audiences
·
Derive valuable insights from the community and
make recommendations to continually improve use of the platform technologies
and community engagement strategy
Derive valuable insights from the community and
make recommendations to continually improve use of the platform technologies
and community engagement strategy
·
Manages crisis communication engagement in
consultation with identified business representatives
Manages crisis communication engagement in
consultation with identified business representatives
·
Protect the reputation of Stanbic Bank Uganda’s
and all entities within the group, as well as the reputation of the broader
Standard Bank Group
Protect the reputation of Stanbic Bank Uganda’s
and all entities within the group, as well as the reputation of the broader
Standard Bank Group
·
Work closely with and send reports to Group Social
Media centre of expertise
Work closely with and send reports to Group Social
Media centre of expertise
·
Ensure adherence to Uganda Digital & Social
media strategy
Ensure adherence to Uganda Digital & Social
media strategy
·
Provide strategic input to the Communications Manager
in-country and Senior Manager, Group Social Media, around policies, strategies
and implementation relating to
communities and social media platforms
Provide strategic input to the Communications Manager
in-country and Senior Manager, Group Social Media, around policies, strategies
and implementation relating to
communities and social media platforms
2. Content:
·
Manage the community calendars for proactive
content publishing on the social media platforms
Manage the community calendars for proactive
content publishing on the social media platforms
·
Plan and coordinate messages on owned and managed
social media platforms.
Plan and coordinate messages on owned and managed
social media platforms.
·
Ensure content is fresh and updated frequently
Ensure content is fresh and updated frequently
·
Edit content to ensure adherence to tone, style
and plain language principles, and ensure it is relevant to the communities.
Edit content to ensure adherence to tone, style
and plain language principles, and ensure it is relevant to the communities.
·
Proactively generate relevant content for
communities in line with the social media strategies and campaigns.
Proactively generate relevant content for
communities in line with the social media strategies and campaigns.
3. Digital and Social Media Marketing:
·
Review/develop digital marketing strategies to
support other marketing campaigns
Review/develop digital marketing strategies to
support other marketing campaigns
·
Add value to campaigns by ensuring all related
social media activity engages appropriately with the community and creates
conversation
Add value to campaigns by ensuring all related
social media activity engages appropriately with the community and creates
conversation
·
Ensures integration of relevant social media
elements into above-the-line campaigns
Ensures integration of relevant social media
elements into above-the-line campaigns
·
Ensure that, where necessary, events live for the
community (on-the-ground reporting) are done either yourself or by the agency
Ensure that, where necessary, events live for the
community (on-the-ground reporting) are done either yourself or by the agency
Qualifications,
Skills and Experience:
Skills and Experience:
·
The ideal candidate for the Stanbic Bank Digital
& Social Media Manager should hold tertiary qualification in the fields of
consumerism, communications, public relations and marketing.
The ideal candidate for the Stanbic Bank Digital
& Social Media Manager should hold tertiary qualification in the fields of
consumerism, communications, public relations and marketing.
·
At least two to four years’ experience as a
communications and/or marketing professional, part of which should include experience
in organisational communications; and a minimum of three years’ work experience
in online marketing and/or online media.
At least two to four years’ experience as a
communications and/or marketing professional, part of which should include experience
in organisational communications; and a minimum of three years’ work experience
in online marketing and/or online media.
·
Significant experience in managing a number of
fairly large marketing and communication or projects in parallel.
Significant experience in managing a number of
fairly large marketing and communication or projects in parallel.
·
Have managed budgets on a project basis.
Have managed budgets on a project basis.
·
Effective presentation and training skills.
Effective presentation and training skills.
·
Previous experience in
sourcing, briefing and managing suppliers (internal and external).
Previous experience in
sourcing, briefing and managing suppliers (internal and external).
·
Ability to align
concepts to broader business, marketing and communications strategies.
Ability to align
concepts to broader business, marketing and communications strategies.
·
Stay abreast with marketing, communication and
media trends.
Stay abreast with marketing, communication and
media trends.
·
Ability to present complex concepts in simplified
termsHigh level understanding of the financial services industry
Ability to present complex concepts in simplified
termsHigh level understanding of the financial services industry
·
Specialist working knowledge of electronic media
channels, and existing/future back- and front-end technologies that drive them.
Specialist working knowledge of electronic media
channels, and existing/future back- and front-end technologies that drive them.
·
Comprehension of target audience profiles.
Comprehension of target audience profiles.
·
Broad knowledge and understanding the economic
business drivers underlying business objectives
Broad knowledge and understanding the economic
business drivers underlying business objectives
·
Good business acumen coupled with an understanding
of banking and banking products.
Good business acumen coupled with an understanding
of banking and banking products.
·
Experienced in operating in multi-functional team
structures
Experienced in operating in multi-functional team
structures
·
Broad understanding and determining processes that
allow for smooth end-to-end process.
Broad understanding and determining processes that
allow for smooth end-to-end process.
How
to Apply:
to Apply:
All
candidates who wish to join the one of Africa’s biggest Banking Groups,
Standard Bank in the aforementioned capacity are encouraged to Apply Online by
visiting Link below.
candidates who wish to join the one of Africa’s biggest Banking Groups,
Standard Bank in the aforementioned capacity are encouraged to Apply Online by
visiting Link below.
Deadline:
6th January 2016
6th January 2016
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