Job
Title: Senior
Marketing Manager
Title: Senior
Marketing Manager
Organisation: ISP
Telecom Company
Telecom Company
Duty
Station: Kampala, Uganda
Station: Kampala, Uganda
About
NFT:
NFT:
NFT Consult, a
leading HR Consultancy firm, seeks to recruit for its valuable client, a
leading ISP in Uganda offering 4G LTE super-fast, high quality and reliable
internet access services.
leading HR Consultancy firm, seeks to recruit for its valuable client, a
leading ISP in Uganda offering 4G LTE super-fast, high quality and reliable
internet access services.
Key Duties and Responsibilities:
·
Develop the OPCO marketing plan (pricing, products,
promotions, communication) within the Group framework
Develop the OPCO marketing plan (pricing, products,
promotions, communication) within the Group framework
·
Oversee the OPCO commercial team to implement the
Group commercial strategy and (launch) blueprint, adapting them to local
priorities and circumstances
Oversee the OPCO commercial team to implement the
Group commercial strategy and (launch) blueprint, adapting them to local
priorities and circumstances
·
Understand customer needs and expectations
especially in our target markets
Understand customer needs and expectations
especially in our target markets
·
Ensure the development, approval and implementation
of the OPCO’s integrated commercial roadmap (covering propositions/ tariffs/
promotions, distribution and sales – input to be aligned with OPCO Head of
Distribution & Sales, marketing communications)
Ensure the development, approval and implementation
of the OPCO’s integrated commercial roadmap (covering propositions/ tariffs/
promotions, distribution and sales – input to be aligned with OPCO Head of
Distribution & Sales, marketing communications)
·
Recommend optimal local price plans and promotions
Recommend optimal local price plans and promotions
·
Recommend new products and services for Group
implementation
Recommend new products and services for Group
implementation
·
Implement the approved OPCO marketing plan
Implement the approved OPCO marketing plan
·
Gather and report key market and performance
indicators
Gather and report key market and performance
indicators
·
Evaluate product/ tariff/ promotion performance
Evaluate product/ tariff/ promotion performance
·
Develop OPCO’s Customer Base Management/ CRM
activities and plans
Develop OPCO’s Customer Base Management/ CRM
activities and plans
·
Define and implement end-to-end go-to-market
processes
Define and implement end-to-end go-to-market
processes
·
Provide commercial input into the company long range
plan and budget
Provide commercial input into the company long range
plan and budget
·
Keenly analyse and develop new local markets for the
company.
Keenly analyse and develop new local markets for the
company.
·
Develop and manage the marketing organization in the
OPCO
Develop and manage the marketing organization in the
OPCO
·
Manage the applicable local and Group governance and
approval processes relevant to the marketing function
Manage the applicable local and Group governance and
approval processes relevant to the marketing function
·
Ensure the commercial organization behaves with
ethics and efficiency
Ensure the commercial organization behaves with
ethics and efficiency
·
Manage and lead the local marketing team. Conduct
regular Continuous Improvement reviews with OPCO marketing team members
Manage and lead the local marketing team. Conduct
regular Continuous Improvement reviews with OPCO marketing team members
·
Deliver the commercial OPCO P&L (revenues, OPEX,
EBITDA) and customer KPIs (e.g. gross/ net adds, churn, activity, usage, ARPU,
effective rate per min./ Mb) as per the approved budget.
Deliver the commercial OPCO P&L (revenues, OPEX,
EBITDA) and customer KPIs (e.g. gross/ net adds, churn, activity, usage, ARPU,
effective rate per min./ Mb) as per the approved budget.
·
Insights
Insights
·
Implement the approved set of common approaches and
standards (blueprint) to be applied in all the company’s OPCOs in order to
generate a deep understanding of the local market as well as actionable
customer insights enabling superior commercial performance
Implement the approved set of common approaches and
standards (blueprint) to be applied in all the company’s OPCOs in order to
generate a deep understanding of the local market as well as actionable
customer insights enabling superior commercial performance
·
Market intelligence: competition,
socio-demographics, etc.
Market intelligence: competition,
socio-demographics, etc.
·
Market research: recurring
(e.g. brand health tracking, customer satisfaction, customer advocacy/ Net
Promoter Score, quality of gross adds,
churn) and ad-hoc (e.g. focus groups, special topics)
Market research: recurring
(e.g. brand health tracking, customer satisfaction, customer advocacy/ Net
Promoter Score, quality of gross adds,
churn) and ad-hoc (e.g. focus groups, special topics)
·
Data mining: recurring
(e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special
topics)
Data mining: recurring
(e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special
topics)
·
Implement the Group Insights blueprint in OPCO,
adapting it to local priorities and circumstances without compromising on the
most important KPIs which must be comparable across market boundaries (i.e.
same definition and methodology)
Implement the Group Insights blueprint in OPCO,
adapting it to local priorities and circumstances without compromising on the
most important KPIs which must be comparable across market boundaries (i.e.
same definition and methodology)
·
Make sure Insights are not only being generated but
also used to drive the business
Make sure Insights are not only being generated but
also used to drive the business
·
Develop market research and data mining capabilities
in the OPCO, leveraging expertise available in Group and other OPCOs (virtual
team/ global Center of Excellence concept).
Develop market research and data mining capabilities
in the OPCO, leveraging expertise available in Group and other OPCOs (virtual
team/ global Center of Excellence concept).
·
Brand Experience:
Brand Experience:
o Implement the
company’s brand identity in such a way that its experience is lived “from the
inside out” and uniquely recognizable in the local market
company’s brand identity in such a way that its experience is lived “from the
inside out” and uniquely recognizable in the local market
o Implement the
company’s Brand Book in the local market, striking the right balance between
global consistency and necessary local adjustments
company’s Brand Book in the local market, striking the right balance between
global consistency and necessary local adjustments
o Deliver the
company’s brand experience to key stakeholders in the local market (e.g.
internal engagement, PR, social media, institutions)
company’s brand experience to key stakeholders in the local market (e.g.
internal engagement, PR, social media, institutions)
o Ensure the
development and implementation of the OPCO’s brand and communication plans
which are fully embedded in the OPCO’s integrated commercial roadmap (covering
propositions/ tariffs/ promotions, distribution and sales, marketing
communications). This includes ATL campaign design and execution, POS materials
design and execution, events support and Public Relations/ Corporate
Communications support
development and implementation of the OPCO’s brand and communication plans
which are fully embedded in the OPCO’s integrated commercial roadmap (covering
propositions/ tariffs/ promotions, distribution and sales, marketing
communications). This includes ATL campaign design and execution, POS materials
design and execution, events support and Public Relations/ Corporate
Communications support
·
Manage the relationship with key partners (local advertising
and media agencies)
Manage the relationship with key partners (local advertising
and media agencies)
·
Develop brand and communications capabilities in the
OPCO, leveraging expertise available in Group and other OPCOs (virtual team/
global Center of Excellence concept)
Develop brand and communications capabilities in the
OPCO, leveraging expertise available in Group and other OPCOs (virtual team/
global Center of Excellence concept)
·
Deliver the brand health KPIs
Deliver the brand health KPIs
·
Measure communication performance.
Measure communication performance.
·
Manage the applicable local and Group governance and
approval processes relevant to the insights, brand and communications
functions.
Manage the applicable local and Group governance and
approval processes relevant to the insights, brand and communications
functions.
Key Performance Indicators:
·
Commercial P&L targets (revenues, cost of sales,
gross margin, OPEX, EBITDA)
Commercial P&L targets (revenues, cost of sales,
gross margin, OPEX, EBITDA)
·
Customer targets (e.g. gross/ net adds, churn,
market share, activity, usage, ARPU, effective rate per min./ Mb)
Customer targets (e.g. gross/ net adds, churn,
market share, activity, usage, ARPU, effective rate per min./ Mb)
·
Actionable market and customer insights available
and used in all OPCOs
Actionable market and customer insights available
and used in all OPCOs
·
Brand consistency across local market
Brand consistency across local market
·
Brand health KPIs
Brand health KPIs
·
The company’s brand experience delivered
The company’s brand experience delivered
·
High levels of customer satisfaction, loyalty and
advocacy
High levels of customer satisfaction, loyalty and
advocacy
Qualifications, Skills and
Experience:
Experience:
·
The ideal candidate should preferably hold a good University
degree
The ideal candidate should preferably hold a good University
degree
·
A minimum of ten years’ experience in marketing
roles with five years in the telecom industry
A minimum of ten years’ experience in marketing
roles with five years in the telecom industry
·
Strong marketing experience (proposition
development, products & services/ VAS, pricing)
Strong marketing experience (proposition
development, products & services/ VAS, pricing)
·
Pricing and business planning experience must be
outstanding
Pricing and business planning experience must be
outstanding
·
Operational / hands on experience (at OPCO not HQ
function) is a must
Operational / hands on experience (at OPCO not HQ
function) is a must
·
Prior experience in brand and communications is an
added advantage
Prior experience in brand and communications is an
added advantage
·
Prior exposure and experience in distribution and
sales is desired
Prior exposure and experience in distribution and
sales is desired
·
Significant experience in customer insights/ market
research is a plus
Significant experience in customer insights/ market
research is a plus
·
Past experience in data mining is desired
Past experience in data mining is desired
·
Strong marketing background
Strong marketing background
·
Telecom background
Telecom background
·
Sub-Saharan African experience is a must
Sub-Saharan African experience is a must
·
Strong leadership skills
Strong leadership skills
·
Excellent organizational skills including a superior
attention to details
Excellent organizational skills including a superior
attention to details
·
Excellent analytical and problem solving skills
Excellent analytical and problem solving skills
·
Strong project management and communications skills
Strong project management and communications skills
·
Strong process focus/ mindset
Strong process focus/ mindset
·
Demonstrated ability to manage multiple priorities
simultaneously
Demonstrated ability to manage multiple priorities
simultaneously
·
Demonstrated influencing and negotiation skills
Demonstrated influencing and negotiation skills
·
Strong self starter, able to drive initiatives
independently
Strong self starter, able to drive initiatives
independently
·
Enjoying working with numbers
Enjoying working with numbers
·
Fluency in English (spoken and written)
Fluency in English (spoken and written)
·
Fluent in at least one local language. French
(spoken and written) mandatory for DRC
Fluent in at least one local language. French
(spoken and written) mandatory for DRC
How to Apply:
All suitably
qualified candidates should visit the web link below and create a profile on
the NFT Consult website by entering their e-mail addresses. Please visit web
link below and click Apply now if convinced you have the job requirements. The
applications/CVs should be prepared in English and submitted in either MS Word
or PDF format will be considered.
qualified candidates should visit the web link below and create a profile on
the NFT Consult website by entering their e-mail addresses. Please visit web
link below and click Apply now if convinced you have the job requirements. The
applications/CVs should be prepared in English and submitted in either MS Word
or PDF format will be considered.
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