Job Title: Consumer Planning & Media Manager
Organization: Diageo
Duty Station: Kampala, Uganda
AutoReqId: 47112BR
About Diageo:
Diageo is the world’s leading premium
drinks business with an outstanding collection of beverage alcohol brands
across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal,
J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
drinks business with an outstanding collection of beverage alcohol brands
across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal,
J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Job Summary: The Consumer Planning & Media
Manager will support Diageo in deriving
consumer focused insights to inform the development of brand strategy,
positioning, activity and implementation and work with advertising agencies to
ensure the impact of advertising campaigns is maximized through the use of the
most appropriate range of media and delivers return on investment
Manager will support Diageo in deriving
consumer focused insights to inform the development of brand strategy,
positioning, activity and implementation and work with advertising agencies to
ensure the impact of advertising campaigns is maximized through the use of the
most appropriate range of media and delivers return on investment
Key Duties and Responsibilities:
·
Oversee
and interpret market and brand data including trends, portfolio planning and
manage brand tracking.
Oversee
and interpret market and brand data including trends, portfolio planning and
manage brand tracking.
·
Work
in liaison with the innovation team, develop, test and evaluate new concepts,
products and brand extensions for the market.
Work
in liaison with the innovation team, develop, test and evaluate new concepts,
products and brand extensions for the market.
·
Deploy
an effective media plan that delivers on brand objectives and develop a
seamless interface between brand teams and media agency.
Deploy
an effective media plan that delivers on brand objectives and develop a
seamless interface between brand teams and media agency.
·
Implement
measures to evaluate media buying, performance and financial return.
Implement
measures to evaluate media buying, performance and financial return.
·
Ensure
compliance with safety requirements at the work environment.
Ensure
compliance with safety requirements at the work environment.
·
Develop
strategies to ensure that campaigns reach their target audience as effectively
as possible and work with press, tv, radio, new media and digital teams to
drive brand positioning and equity
Develop
strategies to ensure that campaigns reach their target audience as effectively
as possible and work with press, tv, radio, new media and digital teams to
drive brand positioning and equity
·
Manage
agency and 3rd party relationships to ensure they deliver in line with UBL’s
business objectives and their contractual obligations
Manage
agency and 3rd party relationships to ensure they deliver in line with UBL’s
business objectives and their contractual obligations
·
Technically
support the procurement team to identify media companies and negotiate
rates to obtain most competitive
prices.
Technically
support the procurement team to identify media companies and negotiate
rates to obtain most competitive
prices.
·
Actively
monitor and optimize effectiveness of campaigns
Actively
monitor and optimize effectiveness of campaigns
Qualifications, Skills and
Experience:
Experience:
·
The
ideal candidate for the Diageo Consumer Planning & Media Manager vacancy
should hold a Bachelor of Commerce or related degree or MBA.
The
ideal candidate for the Diageo Consumer Planning & Media Manager vacancy
should hold a Bachelor of Commerce or related degree or MBA.
·
Possession
of CIM Diploma is mandatory
Possession
of CIM Diploma is mandatory
·
At
least five years’ marketing experience in a FMCG environment, with experience
in planning and finance, agency management, budget management, cross-functional
project management and management of direct reports.
At
least five years’ marketing experience in a FMCG environment, with experience
in planning and finance, agency management, budget management, cross-functional
project management and management of direct reports.
·
A
minimum of three years’ market research experience
A
minimum of three years’ market research experience
·
Excellent
project management skills
Excellent
project management skills
·
Possess
the ability to develop credibility with clients and lead projects
Possess
the ability to develop credibility with clients and lead projects
·
Excellent
analytical skills and ability to organize presentations in a thorough and
compelling manner
Excellent
analytical skills and ability to organize presentations in a thorough and
compelling manner
·
Excellent
interpersonal skills to build influence and relationships cross functionally
Excellent
interpersonal skills to build influence and relationships cross functionally
·
Positive,
flexible, energetic team player who rolls up sleeves to get work done
Positive,
flexible, energetic team player who rolls up sleeves to get work done
How to Apply:
If you desire to join the world’s leading
premium drinks business, Diageo, in the aforementioned capacity, please click
web link below.
premium drinks business, Diageo, in the aforementioned capacity, please click
web link below.
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