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MTN Career Jobs – Consumer Segment Manager – Mass & Emerging
Job Title: Consumer Segment Manager – Mass & Emerging
Organisation: MTN-Uganda
Duty Station: Kampala, Uganda
Reports to: Senior
Manager-Consumer Segments
Manager-Consumer Segments
About US:
MTN-Uganda is the leading
telecommunications Company in Uganda, providing payphone, fixed lines,
fax/data, internet and mobile services.
telecommunications Company in Uganda, providing payphone, fixed lines,
fax/data, internet and mobile services.
Job Summary: The Consumer Segment
Manager-Mass & Emerging will support the Telecom company by rendering
support into the development and implementation of the market strategy, market
promotional plans and market specific events for the segment that address market needs, commercial
requirements and keeps MTN at the forefront; and competitive in the Mid value
segment of the telecommunications arena
Manager-Mass & Emerging will support the Telecom company by rendering
support into the development and implementation of the market strategy, market
promotional plans and market specific events for the segment that address market needs, commercial
requirements and keeps MTN at the forefront; and competitive in the Mid value
segment of the telecommunications arena
Key
Duties and Responsibilities:
Duties and Responsibilities:
·
The job holder will mainly develop and implement
an annual segment Marketing Plan /mix and Budget that ensures achievement of
MTN Uganda’s Business plan objectives.
The job holder will mainly develop and implement
an annual segment Marketing Plan /mix and Budget that ensures achievement of
MTN Uganda’s Business plan objectives.
·
Keenly analyze the market environment and
undertake annual, quarterly and monthly planning to ensure the effective
implementation of the marketing mix (Price, Place, Promotion, Product and
processes)
Keenly analyze the market environment and
undertake annual, quarterly and monthly planning to ensure the effective
implementation of the marketing mix (Price, Place, Promotion, Product and
processes)
·
Create and maintain a dynamic and consistent
positioning, image and presence within the segment for MTN (while conforming to
MTN CI)
Create and maintain a dynamic and consistent
positioning, image and presence within the segment for MTN (while conforming to
MTN CI)
·
In charge of conceptualization and implementation
of an end-to-end communication strategy which includes ATL (TV, cinema, print,
radio and internet) and BTL elements (merchandise, collateral, POS, promotions
and events).
In charge of conceptualization and implementation
of an end-to-end communication strategy which includes ATL (TV, cinema, print,
radio and internet) and BTL elements (merchandise, collateral, POS, promotions
and events).
·
Develop customer value management actions aimed at
(to) increasing (increase) the value of existing customers
Develop customer value management actions aimed at
(to) increasing (increase) the value of existing customers
·
Identify and understand the consumer decision
making process within the segment
Identify and understand the consumer decision
making process within the segment
·
Manage MTN Uganda’s products portfolio to optimize
revenue and profitability (Grow overall profitability of existing product offerings
that appeal to the Segment)
Manage MTN Uganda’s products portfolio to optimize
revenue and profitability (Grow overall profitability of existing product offerings
that appeal to the Segment)
·
Ensure that MTN Uganda has an accurate, superior
and up-to-date understanding of segment consumption and lifestyle which informs
Marketing mix decision trends for the segment. (Undertake regular market
research and gather market intelligence to determine the needs and trends of
the segment and action related to
marketing activities to address the identified needs.)
Ensure that MTN Uganda has an accurate, superior
and up-to-date understanding of segment consumption and lifestyle which informs
Marketing mix decision trends for the segment. (Undertake regular market
research and gather market intelligence to determine the needs and trends of
the segment and action related to
marketing activities to address the identified needs.)
·
Actively monitor the local and international
environment to identify new products and services opportunities which are
relevant to the segment
Actively monitor the local and international
environment to identify new products and services opportunities which are
relevant to the segment
·
Analyze the competitive environment, identify key
issues and advise appropriate marketing response to mitigate the competitive
threat
Analyze the competitive environment, identify key
issues and advise appropriate marketing response to mitigate the competitive
threat
·
Provide relevant market insight to the overall
department for strategy development
Provide relevant market insight to the overall
department for strategy development
Qualifications,
Skills and Experience:
Skills and Experience:
·
The applicant for the MTN Consumer Segment Manager-Mass & Emerging must hold a Degree in Marketing, Communication or
any other related qualification with a bias in marketing
The applicant for the MTN Consumer Segment Manager-Mass & Emerging must hold a Degree in Marketing, Communication or
any other related qualification with a bias in marketing
·
A minimum of five or more years’ experience in
area of specialization, marketing or brand marketing
A minimum of five or more years’ experience in
area of specialization, marketing or brand marketing
·
Past experience working in a medium to large
organization
Past experience working in a medium to large
organization
·
Telecommunications experience is an added
advantage
Telecommunications experience is an added
advantage
·
Working knowledge and understanding of consumer
behavior
Working knowledge and understanding of consumer
behavior
·
Detailed knowledge and understanding of marketing
and market research principles
Detailed knowledge and understanding of marketing
and market research principles
·
Understanding of mobile technology
Understanding of mobile technology
·
Excellent organizational and coordination skills
Excellent organizational and coordination skills
·
Highly developed analytical skills
Highly developed analytical skills
·
Possess a sense of innovation and creativity
Possess a sense of innovation and creativity
·
Possess good persuasion and negotiation skills
Possess good persuasion and negotiation skills
·
Must possess high task orientation
Must possess high task orientation
·
Excellent communication and Interpersonal skills
Excellent communication and Interpersonal skills
·
Keen attention to detail
Keen attention to detail
·
Possess a highly assertive personality
Possess a highly assertive personality
·
The individual should be highly self-motivated
The individual should be highly self-motivated
NB:
Please note that presentation of false academic
documents and certification will lead to criminal prosecution.
Please note that presentation of false academic
documents and certification will lead to criminal prosecution.
How to Apply:
Interested candidates should send/deliver
their Job Applications with detailed
CVs, certified copies of academic certificates (originals are to be presented
at the interview) and names and addresses of three referees addressed to the:
Recruitment Officer, MTN- Uganda, P.O Box 24624, Kampala, (MTN Towers), Uganda.
their Job Applications with detailed
CVs, certified copies of academic certificates (originals are to be presented
at the interview) and names and addresses of three referees addressed to the:
Recruitment Officer, MTN- Uganda, P.O Box 24624, Kampala, (MTN Towers), Uganda.
NB:
MTN Uganda is an equal opportunity Employer. Only successful candidates will be
contacted.
MTN Uganda is an equal opportunity Employer. Only successful candidates will be
contacted.
Deadline: 1st June, 2015
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