Job Title: Marketing Manager
Organisation: ESLSCA International Business School
Duty Station: Kampala, Uganda
Reports to: CEO
About US:
ESLSCA International Business School is a European business school
based in Paris, France since 1949.
ESLSCA is fully accredited by the French Ministry of Higher Education
and ranked among the leading business Schools in Europe. ESLSCA Uganda was
formed in 2013 with 40 postgraduate students. It is fully accredited by
National Council of Higher Education of Uganda and Registered by the Ministry
of Education and sports. ESLSCA Uganda offers internationally recognized degree
programmes with academic certificates from ESLSCA Uganda and Institute Franco
American de Management (IFAM) of Paris.
based in Paris, France since 1949.
ESLSCA is fully accredited by the French Ministry of Higher Education
and ranked among the leading business Schools in Europe. ESLSCA Uganda was
formed in 2013 with 40 postgraduate students. It is fully accredited by
National Council of Higher Education of Uganda and Registered by the Ministry
of Education and sports. ESLSCA Uganda offers internationally recognized degree
programmes with academic certificates from ESLSCA Uganda and Institute Franco
American de Management (IFAM) of Paris.
Job Summary: The Manager of Communications &
Marketing will lead and manage the Communications & Marketing team, driving
communications and marketing activities in line with our strategic plan,
towards the vision of being the centre of excellence for higher education.
Marketing will lead and manage the Communications & Marketing team, driving
communications and marketing activities in line with our strategic plan,
towards the vision of being the centre of excellence for higher education.
Key Duties and Responsibilities:
·
Inspire
and develop the Communications and Marketing team in planning and managing
events, corporate communications & marketing and related activities.
Inspire
and develop the Communications and Marketing team in planning and managing
events, corporate communications & marketing and related activities.
·
Work
closely with the Academic Affairs Division, deans, regional colleges and other
University departments to ensure coordination between the development and
implementation of the University’s communications and marketing strategy and
its recruitment (students and staff) strategy
Work
closely with the Academic Affairs Division, deans, regional colleges and other
University departments to ensure coordination between the development and
implementation of the University’s communications and marketing strategy and
its recruitment (students and staff) strategy
·
Direct
the management and development of the University brand, ensuring that all
communication and marketing activities reflect the international ESLSCA brand,
and its associated vision, purpose and values
Direct
the management and development of the University brand, ensuring that all
communication and marketing activities reflect the international ESLSCA brand,
and its associated vision, purpose and values
·
Communicate
a balanced and consistent image of the University, both internally and
externally
Communicate
a balanced and consistent image of the University, both internally and
externally
·
Develop
the University’s career and placement strategy to provide market-place
opportunities for our students and build stakeholder partnerships
Develop
the University’s career and placement strategy to provide market-place
opportunities for our students and build stakeholder partnerships
·
Actively
promote the University and its associated activities effectively to a wide
range of audiences, both in the Uganda, the region and beyond, working with
faculties and the University management
Actively
promote the University and its associated activities effectively to a wide
range of audiences, both in the Uganda, the region and beyond, working with
faculties and the University management
·
Pro-actively
manage media relations and media coverage
Pro-actively
manage media relations and media coverage
·
Provide
direction for promotional material (including online and visual materials and
advertising) and internal and external communications in all media
Provide
direction for promotional material (including online and visual materials and
advertising) and internal and external communications in all media
·
Monitor
the management of relationships with external agencies in relation to PR,
design, printing etc. – ensuring quality
of service and value-for-money
Monitor
the management of relationships with external agencies in relation to PR,
design, printing etc. – ensuring quality
of service and value-for-money
·
Support,
maintain and develop key relationships with individuals, external groups,
partner organisations, influencers, local communities and other stakeholders
Support,
maintain and develop key relationships with individuals, external groups,
partner organisations, influencers, local communities and other stakeholders
·
Provide
strategic direction for the planning and management of major corporate
marketing events
Provide
strategic direction for the planning and management of major corporate
marketing events
·
Represent
the University at external functions where appropriate
Represent
the University at external functions where appropriate
·
Work
closely with senior management in responding to any crisis that requires the
support of the communications team, and be part of the crisis management team
Work
closely with senior management in responding to any crisis that requires the
support of the communications team, and be part of the crisis management team
·
Fulfil
any general duties required of a Head of Department, including: leading and
developing the service to ensure continuous improvement; preparing local plans;
preparing and managing delegated budgets;
Fulfil
any general duties required of a Head of Department, including: leading and
developing the service to ensure continuous improvement; preparing local plans;
preparing and managing delegated budgets;
·
Organising
staff appraisals; ensuring appropriate staff development is undertaken and
communicating with staff on a regular basis.
Organising
staff appraisals; ensuring appropriate staff development is undertaken and
communicating with staff on a regular basis.
·
Guide
work to affirm and test the University’s brand personality in its different
markets and ensuring that all communications reflect the brand.
Guide
work to affirm and test the University’s brand personality in its different
markets and ensuring that all communications reflect the brand.
·
Perform
any other job roles as assigned by superiors
Perform
any other job roles as assigned by superiors
Qualifications, Skills and Experience:
·
The
applicant should hold a Master’s degree in communications or journalism or
in any related field from a recognized
institution of higher learning
The
applicant should hold a Master’s degree in communications or journalism or
in any related field from a recognized
institution of higher learning
·
A
bachelor’s degree in Communications or Journalism or in any related field from
a recognized institution of higher learning
A
bachelor’s degree in Communications or Journalism or in any related field from
a recognized institution of higher learning
·
Ability
to design and implement a communication strategy for complex institutions,
including: formulating content and material that reflects our brand
(distinctive ethos, programmes/services and products)
Ability
to design and implement a communication strategy for complex institutions,
including: formulating content and material that reflects our brand
(distinctive ethos, programmes/services and products)
·
Working
knowledge of different target audiences and their particular needs for
information, including different audiences inside and outside East Africa
Working
knowledge of different target audiences and their particular needs for
information, including different audiences inside and outside East Africa
·
Working
knowledge of modern communication methods including social networking and web
strategy
Working
knowledge of modern communication methods including social networking and web
strategy
·
Working
knowledge of Uganda, East Africa, and global media networks and the ability to
place our content in them
Working
knowledge of Uganda, East Africa, and global media networks and the ability to
place our content in them
·
Ability
to quickly formulate responses to inquiries from a variety of sources about the
University
Ability
to quickly formulate responses to inquiries from a variety of sources about the
University
·
Ability
to motivate and mobilize staff, contributors, and contractors
Ability
to motivate and mobilize staff, contributors, and contractors
·
Ability
to quickly review materials submitted for approval and generate substantive
feedback in appropriate style.
Ability
to quickly review materials submitted for approval and generate substantive
feedback in appropriate style.
·
Personal
maturity and emotional intelligence
Personal
maturity and emotional intelligence
·
Highly
proficient in written and spoken English
Highly
proficient in written and spoken English
How to Apply:
All qualified candidates should send two
(2) copies of an application letter clearly demonstrating suitability together
with updated Curriculum Vitae and three references.
(2) copies of an application letter clearly demonstrating suitability together
with updated Curriculum Vitae and three references.
Please remember to attach two (2) copies
of academic and professional certificates and transcripts.
of academic and professional certificates and transcripts.
Send to: [email protected] and put in the
subject: “Marketing Manager Kampala”
subject: “Marketing Manager Kampala”
Deadline: 31st of May 2015
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