MTN Telecom Firm Jobs – High Value – Consumer Segment Manager

Organisation: MTN
Duty Station: Kampala, Uganda
Reports to: Senior Manager – Consumer Segments
About MTN:
MTN-Uganda is the leading telecommunications Company in Uganda,
providing payphone, fixed lines, fax/data, internet and mobile services.
Job Summary:  The MTN High
Value – Consumer Segment Manager will be responsible for acquisition, driving
growth in usage behavior and retention within segment. The job holder will be
charged with the development and implementation of segment specific market
strategy, promotional plans and market specific events for defined segment that
address market needs & commercial requirements. He / she will also ensure
that the segment strategy is implemented in alignment with overall business
strategy, market needs and requirements. The incumbent will also have a key
responsibility of ensuring that MTN remains the no.1 telecommunication brand
and among the top 3 brands in Uganda.
Key Duties and Responsibilities: 
  • Develop and implement an annual High value
    segment marketing plan and ensure achievement of MTN Uganda’s business
    plan objectives.
  • Conceptualize and implement an end to end
    communication strategy across all mediums and channels, for the high value
  • Define key differentiating factors and
    develop segment value propositions.
  • Oversee, define and/or influence segment
    specific value propositions and define the relevant product portfolio for
    the high value segment to optimize revenue and profitability.
  • Create new platforms or properties that
    reinforce the High value segment positioning.
  • Create and maintain a dynamic and
    consistent positioning, image presence, including design of promotions and
    experiential initiatives to drive excitement and focus.
  • In charge of the planning, supervision and
    coordination of events including the agency and internal project teams
    allocated to the events.
  • Re-evaluation of market strategy as it
    relates to the market dynamics of the time and the management of the
    resources and the incumbents disposal to ensure maximum effectiveness of
    the strategy with regards to the meeting of the requirements of the
    business plan.
  • Prepare and update literature for all
    products and services within the high value segment.
  • Actively participate in product & service
    review meetings or cause meetings for a given product/service
  • Collaborate with sales, customer
    experience, product development & analysis team, NWG, key stakeholders
    to align the segment unit goals and objectives.
  • Keenly analyse trends and highlight areas
    of the business that may be developed further to support the high value
  • Closely cooperate with product and
    services, devices, pricing, digital, customer retentions and customer
    service centers for offer creation and execution.
  • Ensure customer needs and requirements are
    satisfied through appropriate systems / processes / procedures.
  • Work closely with other stakeholders to
    define a clear and precise Go To Market strategy and channel engagement
    including visibility requirements:
  • Prepare launch presentations for internal
    and external use
  • Work in liaison with agency partners and
    procurement to ensure development and on time delivery
  • Develop the commercial argument for the
    segment using market insights and trends
  • Briefing of all stakeholders specifically
    customer experiences, channels and distribution prior to launching to the
    external market
Qualifications, Skills and Experience: 
  • The applicant should possess a
    degree/diploma in commerce, marketing or communication or related
  • Professional certification in marketing
    gives an added advantage.
  • A minimum of five years’ experience in an
    area of specialization.
  • Past experience working in a medium to
    large organization.
  • Past experience working with a telecom
    will give an added advantage.
  • Commercial experience and understanding
    (ability to deliver commercial value).
  • Basic appreciation of the total telecom
    industry and trends.
  • Working knowledge and understanding of
    consumer behavior.
  • Understanding of marketing and market
    research principles.
  • Industry licenses or designations are
  • Excellent organizational and coordination
  • Dynamic and open outlook to life
  • High levels of creativity & innovation
  • Task orientated with attention to detail
  • Self-motivated and decisive
  • Great interpersonal skills
  • Good stakeholder engagement &
    management skills
  • Working knowledge of telecommunications
    best practices
  • Knowledge of local markets, including
    market trends
  • Knowledge of the MTN business; its
    products and services
  • Market research
  • High business acumen
  • Broad knowledge of the telecom industry
  • Understanding the regulated environment
  • Understanding of telecom pricing and
  • Budget management and financial modelling
  • Skills in Project Management.
NB: Please note that presentation of false
academic documents and certification will lead to criminal prosecution.
How to Apply:  
All qualified and interested candidates should send their Job
Applications  with detailed CVs,
certified copies of academic certificates (originals are to be presented at the
interview) and names and addresses of three referees addressed to the:
Recruitment Officer, P.O. Box 24624, Kampala, Uganda.
Deadline: 30th April, 2015.
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