The Ugandan Jobline

• Develop and implement an annual High value
  segment marketing plan and ensure achievement of MTN Uganda’s business
  plan objectives.
• Conceptualize and implement an end to end
  communication strategy across all mediums and channels, for the high value
  segment.
• Define key differentiating factors and
  develop segment value propositions.
• Oversee, define and/or influence segment
  specific value propositions and define the relevant product portfolio for
  the high value segment to optimize revenue and profitability.
• Create new platforms or properties that
  reinforce the High value segment positioning.
• Create and maintain a dynamic and
  consistent positioning, image presence, including design of promotions and
  experiential initiatives to drive excitement and focus.
• In charge of the planning, supervision and
  coordination of events including the agency and internal project teams
  allocated to the events.
• Re-evaluation of market strategy as it
  relates to the market dynamics of the time and the management of the
  resources and the incumbents disposal to ensure maximum effectiveness of
  the strategy with regards to the meeting of the requirements of the
  business plan.
• Prepare and update literature for all
  products and services within the high value segment.
• Actively participate in product & service
  review meetings or cause meetings for a given product/service
• Collaborate with sales, customer
  experience, product development & analysis team, NWG, key stakeholders
  to align the segment unit goals and objectives.
• Keenly analyse trends and highlight areas
  of the business that may be developed further to support the high value
  strategy.
• Closely cooperate with product and
  services, devices, pricing, digital, customer retentions and customer
  service centers for offer creation and execution.
• Ensure customer needs and requirements are
  satisfied through appropriate systems / processes / procedures.
• Work closely with other stakeholders to
  define a clear and precise Go To Market strategy and channel engagement
  including visibility requirements:
• Prepare launch presentations for internal
  and external use
• Work in liaison with agency partners and
  procurement to ensure development and on time delivery
• Develop the commercial argument for the
  segment using market insights and trends
• Briefing of all stakeholders specifically
  customer experiences, channels and distribution prior to launching to the
  external market

• The applicant should possess a
  degree/diploma in commerce, marketing or communication or related
  qualification.
• Professional certification in marketing
  gives an added advantage.
• A minimum of five years’ experience in an
  area of specialization.
• Past experience working in a medium to
  large organization.
• Past experience working with a telecom
  will give an added advantage.
• Commercial experience and understanding
  (ability to deliver commercial value).
• Basic appreciation of the total telecom
  industry and trends.
• Working knowledge and understanding of
  consumer behavior.
• Understanding of marketing and market
  research principles.
• Industry licenses or designations are
  welcome.
• Excellent organizational and coordination
  skills
• Dynamic and open outlook to life
• High levels of creativity & innovation
• Task orientated with attention to detail
• Self-motivated and decisive
• Great interpersonal skills
• Good stakeholder engagement &
  management skills
• Working knowledge of telecommunications
  best practices
• Knowledge of local markets, including
  market trends
• Knowledge of the MTN business; its
  products and services
• Market research
• High business acumen
• Broad knowledge of the telecom industry
• Understanding the regulated environment
• Understanding of telecom pricing and
  tariffs
• Budget management and financial modelling
• Skills in Project Management.

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