Marie Stopes International Careers – Marketing and Communications Advisor

Organization: Marie Stopes
Duty Station: Kampala, Uganda
Reports to: Director Social Enterprise and Marketing
Job Reference: REF019/03/2015
About MSI:
Marie Stopes International
exists to bring quality family planning and reproductive healthcare to the
world’s poorest and most vulnerable people. We’ve been delivering family
planning, safe abortion, and maternal health services for over 35 years.
Millions of women worldwide turn to us for help each year, whether in limiting
the size of their families, or avoiding dangerous complications in pregnancy or
unsafe abortion.
Job Summary:  The
Marketing and Communications Advisor will provide support in the development of
the organisation’s marketing strategy in relation to the achievement of
effective and profitable sales of Marie Stopes branded products and Marie
Stopes clinical services.  The incumbent
will be responsible for developing excellent intelligence of our clients,
customers and potential markets and cost effective exploitation of
opportunities the role shows a clear ROI in relation to his/her costs the post
holder coordinates all CRM communications and engages across the external
stakeholders to achieve impact.
Key Duties and
Responsibilities: 
1. Support the development, roll out and ongoing review of a MSU
marketing strategy which aligns with brand values and demonstrates ROI:
  • Works
    on marketing strategies in close collaboration with the Product Sales and
    Centres lead roles and the Hotline Specialist
  • Regularly
    analyze market and competitor trends and recommend changes to marketing
    and business development strategies based on analysis and feedback.
  • Gather
    and analyze client and customer insights and changing client and customer
    needs and preferences and ensure marketing strategies are updated to
    reflect these changes
  • Effectively
    utilize internal and external resource in order to gather client insights,
    develop and execute new concepts, business models, channels and partners
    to position business as innovator and leader
  • Work
    closely with the Sales Manager, identify opportunities for expansion of
    product portfolio based on unmet client needs with commercially viable,
    surplus generating product solutions
  • Deepen
    relationships with all media to ensure the most effective messaging and
    positioning of the organization
  • Report
    monthly on campaign progress (cost and activities)
  • Report
    quarterly on results
  • Manage
    media relationships and capitalize on PR opportunities in relation to
    social enterprise
2. Supporting the product sales team with  well-targeted, insight-driven and
consistently branded promotions and materials:
  • Works
    in liaison with the Product Sales and Marketing team, develop an excellent
    understanding of the products and the day to day issues faced and
    constraints to success
  • Develop
    demand generation strategies to drive awareness and client
    trial/repurchase of MSU products
  • Oversee
    all areas of content generation and production across all media platforms,
    including digital and social media
  • Ensure
    all activities, messages and promotions are consistent with product brand
    positioning
3. Supporting the Clinical services teams through development of
targeted, insight-driven and consistently branded promotions and materials
  • Works
    in consultation with the Clinical Services team and Centres,  develop an excellent understanding of
    the services offered and the day to issues faced and constraints to
    success
  • Regularly
    review client satisfaction rates through client exit interviews, CLIC ,
    call centre etc. and work with clinics lead to adapt strategies
    accordingly
  • Manage
    all areas of content generation and production across all media platforms
    including digital and social media
  • Ensure
    all activities, messages and promotions are consistent with MSI global
    brand positioning
Qualifications, Skills and
Experience: 
  • The
    ideal candidate should preferably hold an advanced degree in Journalism,
    Development Communication, Social Marketing or Public Health
  • At
    least five years’ experience in undertaking similar assignments
  • The
    candidate should also be experienced in media and Behavioral Change
    Communication (BCC)
  • Excellent
    working knowledge of the Ugandan health sector
  • Knowledge
    of family planning an advantage
  • Possess
    the ability to build effective relationships, influence and negotiate with
    internal and external stakeholders at every level of seniority
  • Ability
    to prioritise a complex and demanding workload
  • Ability
    to develop innovative and practical solutions to challenges
  • Possess
    the ability to gather and interpret client insights and turn client
    insights into action plans
  • Past
    experience of developing and executing successful demand generation
    strategies
  • Ability
    to present work at external events, including some out of hours travel and
    working
  • Excellent
    and creative oral and written communication skills, including ability to
    write in English and at least two Ugandan languages
  • Excellent
    engagement with informational technology and social media platforms
  • Excellent
    track record of partnership working to achieve better results
  • Past
    experience of project managing marketing projects including developing
    concepts for audience specific projects
In delivering excellence, the
Marketing and Communications Advisor demonstrates MSU’s core values of;
  • Accountability
    of all staff to each other and our clients and stakeholders
  • Equality
    of opportunity and access
  • Value
    for money in the management of our resources
How to Apply:
All candidates who wish to
join Marie Stopes are strongly encouraged to send an updated CV and cover
letter by email to jobs@mariestopes.or.ug
NB: Please do not attach transcripts
Deadline: 2nd April,
2015 by 5pm

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