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Senior Marketing Officer- Products – Bank of Africa – Uganda Ltd (BOA)
Job Title: Senior Marketing Officer- Products
Organisation: Bank of
Africa – Uganda Ltd (BOA)
Africa – Uganda Ltd (BOA)
Duty Station: Kampala,
Uganda
Uganda
Reports to: Marketing
and Communications Manager
and Communications Manager
About BOA:
Bank Of Africa – Uganda Ltd. is
part of GROUPE BANK OF AFRICA (BOA) comprising 16 Commercial Banks, 3 Leasing
Companies, 2 Investment Companies, a Stock Brokerage Company, an Asset
Management Company and a Mortgage Bank. It spans 15 African countries and
France, employing over 5,000 people. BOA believes in Transparency, Expertise,
Proximity and Responsibility.
part of GROUPE BANK OF AFRICA (BOA) comprising 16 Commercial Banks, 3 Leasing
Companies, 2 Investment Companies, a Stock Brokerage Company, an Asset
Management Company and a Mortgage Bank. It spans 15 African countries and
France, employing over 5,000 people. BOA believes in Transparency, Expertise,
Proximity and Responsibility.
Job Summary: The Senior
Marketing Officer- Products will grow the product development, management and
improvement processes of the Bank -from Market research to post launch product
management- in line with the bank’s strategic aims, including maximizing Revenues,
Profitability and Market share in the chosen Markets.
Marketing Officer- Products will grow the product development, management and
improvement processes of the Bank -from Market research to post launch product
management- in line with the bank’s strategic aims, including maximizing Revenues,
Profitability and Market share in the chosen Markets.
Key Duties and Responsibilities:
- Drive
the implementation of the Bank’s products development programme through
innovation in products and related processes in order to attain
competitive advantage for the Bank. - Work
closely with relevant stakeholders, conduct market research and analyze
the industry and business environment to ensure that new product
opportunities are identified and translated into Customer Value
Propositions (products) aligned with the Bank’s Commercial strategy. - Conduct
customer segmentation analysis, gather market intelligence, analyze
product performance of competitors to provide market / customer insight,
and guide management on appropriate and comprehensive responses and positioning
in order to effectively respond to market opportunities and challenges. - Collaborate
with BOA Regional and Group stakeholders in exploiting opportunities for
synergy in products development and management. - Utilize
the MIS and implement product tracking and reporting models so as to
provide regular quality analysis and reporting on various parameters of
business and product performance, as a basis for management decisions and
continued sales and marketing effectiveness. - Carry
out targeted product analysis and create insight to support effective
product lifecycle decisions for product optimization and protection of
business value. - Support
and coordinate the preparation of product documentation such as Product
Guides and Business cases (where applicable) – incorporating all the
product mix elements such as pricing, channel opportunities; and
facilitate the approval process of all product documentation. - In
collaborations with Service Excellence and business development
stakeholders, initiate relevant customer contact programmes to gather
customer feedback on products of the Bank and competitors. - Periodically
review product specifications and Products to be consistent with Business
strategy. Recommend any changes required to meet target customer segments’
expectations whilst fully in compliance with Bank policies. - Take
lead in the development and update of product handbooks and collaborate
with Human Resources to provide on-going product training and support to
the Bank’s staff - Support
the sales team in making product presentations (especially for newly
launched products) and in structuring solutions to meet the more complex /
unique needs of our customers.
Qualifications, Skills and Experience:
- The
ideal candidate should hold a Bachelor’s Degree in Marketing, Business or
a related field - Professional
qualifications in Marketing e.g. CIM are desirable - At
least three years’ experience in marketing and product development in
structured environment, desirably in the Financial industry - Excellent
track record in developing and/or managing products - Strong
sense of customer behavior and solid grasp and interpretation of the
market environment - Strong
conceptual skills and creative thinking - Excellent
analytical (data and abstract) and research skills - Good
financial skills and business acumen - Customer
centricity, with strong customer insight - Excellent
interpersonal and teamwork skills, with ability to influence key people
inside and outside the Bank - Strong
presentation, verbal and written communication skills - Good
planning and coordination skills - Possess
the ability to work under pressure in a fast paced environment
How to Apply:
All suitably qualified and
interested candidates who wish to join the Banking Sector with Bank of Africa
should send a cover letter and up-to date curriculum vitae preferably by email
(no scans), or hand delivery to the address below;
interested candidates who wish to join the Banking Sector with Bank of Africa
should send a cover letter and up-to date curriculum vitae preferably by email
(no scans), or hand delivery to the address below;
Talent Manager, BANK OF AFRICA
– Uganda, Plot 45 Jinja Road, Kampala,
Uganda.
– Uganda, Plot 45 Jinja Road, Kampala,
Uganda.
Email to:
boajobs@boauganda.com
boajobs@boauganda.com
NB:
- Applications
received after the deadline will not be accepted - All
applicants who do not meet all the above requirements will not be
considered - Only
selected candidates will be contacted within two weeks from the deadline - Canvassing
or non-disclosure of relations with current BOA staff when requested will
lead to automatic disqualification
Deadline: Saturday, 27th December 2014 by 5:00 PM
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