Job Title: Strategist
Organisation:
Marketing Agency
Marketing Agency
Duty Station: Kampala, Uganda
About US:
Kimberly Ryan seeks
to recruit for its client, an experiential marketing agency, offering four key
services namely sponsorship marketing, brand activation, public relations and
consulting.
to recruit for its client, an experiential marketing agency, offering four key
services namely sponsorship marketing, brand activation, public relations and
consulting.
Job Summary: The Strategist provides market research,
strategic insights, and guidance in the development of (Brand & Behaviour
Change) Live+ strategies.
strategic insights, and guidance in the development of (Brand & Behaviour
Change) Live+ strategies.
Key Duties and Responsibilities:
1. Strategy
& Innovations:
& Innovations:
- Execute and interpret research that enables the agency to keep in
touch with the market and understand what the consumer wants. - Identify and develop strategic brand/business drivers through
market, competitive landscape, and audience insights. - Develop & deliver strategic recommendations built from customer
insights. - Assess results from prior and current client campaigns and perform
competitive analyses and/or audience assessments to develop brand
strategies & plans, and recommend additional research as appropriate. - Create various reports, briefs and documents based upon identified
strategy & insight needs: - Develop internal discussion guides for new business opportunities.
- Analyze market research and insights data to identify key business
and market insights. - Create internal (and external) briefs/concise presentation on
various strategy & insight needs/trends. - Monitor industry and marketing trends and create internal &
external insight reporting based on current trends or “hot topics”. - Identify and communicate opportunities to improve team performance
by improving processes. - Offer technical support to the Country Manager on business
development opportunities (RFIs, RFPs, pitch presentations and client
accounts, including the creation of internal pitch team & client
deliverables and/or participation in conference calls and presentation
meetings). - In charge of the planning process begins before research and
continues after the advertisement is run.
- Firstly, the Strategists, usually in tandem with the account
management team, meet with the client to define marketing and advertising
objectives. - Then the Strategist defines the appropriate Live+ the experiential
campaign strategy. Research results
are considered, and the evaluation of the insights is worked into a
detailed marketing and advertising plan.
- With the client’s approval, this plan becomes the blueprint for the
agency’s Live+ the experiential campaign strategy (creative and media
program). - Recommend market research tactics to gain insights for client/agency
needs. - Create subsequent qualitative insight reports that identify key
findings and segment audiences by opportunity. - Build audience personas and segments based on audience insights and
analytics data. - Render support in social media monitoring reporting and
recommendations. - Stay up-to-date with trends, insights, learnings and best practices
in marketing, communications, the experiential marketing (Activation,
Event, Sponsorship & Social Marketing)
2. Staff
association, Management and Development:
association, Management and Development:
- Develop a constructive relationship with other units, and identify
the areas to support them as well as use them most effectively. - Encourage flow of information & knowledge within teams and
projects. - Deal with issues in a professional manner.
3. Project
Management:
Management:
- Implement efficient working practices, systems, time management and
staff training against the agency’s creative processes and policies. - Steer the implementation of projects he works on and approve all
project briefs, timelines and strategies relevant to this. - Ensure projects meet the desired The agency standard of quality and
Brand The experience offering.
4. Financial
Management:
Management:
- Maintain familiarity with the Agency’s standard Terms and Conditions
of Business. - Ensure the financial policies are followed and adhered to at all
times. - Ensure strategic development costs are approved and agreed with
Country Managers. - Identifying opportunities and KPI’s to grow the business.
Qualifications, Skills and Experience:
- The incumbent should have a good understanding of requirements in
line with the agency oriental marketing (Activation / Event Marketing /
Sponsorship / Social Marketing) solutions. - Strong customer service, self-motivation and time management skills
required. - Excellent project management skills and in problem solving.
- The applicant must be an effective leader, a clear communicator,
highly organized, very detail-oriented and able to coordinate multiple
projects simultaneously. - Possess strong management skills and be able to work with staff and
clients to motivate them to challenge their own limits, skills and
deliverables. - Good judgment and decision making.
- Tact and negotiation skills.
- Proactive in developing strategic thought / documents that will lead
into creative conceptualization for the campaign and to activate demand.
Must be comfortable working in a demanding, fast-paced environment under
tight deadlines. - Computer literacy skills i.e. High proficiency in Microsoft Word,
Excel and PowerPoint. - Ability to multitask effectively under pressure.
- Ability to prioritise and identify problems – offering solutions.
- Ability to conceptualize and to direct concepts through design and
execution. - Follow up and tenacity with results/deadlines.
- Strong leadership – able to lead teams in, in country project
brainstorming and seek help with - Has an open and friendly personality.
- The Strategist must possess excellent analytical skills
- Good problem solving skills
- Highly innovative
- Exceptional Communication skills
- Good interpersonal skills
- Good Influencing and engagement skills
- High level of judgment
- Possess the ability to guide and coach
How to Apply:
All suitably
qualified and interested candidates are encouraged to send their updated
resumes / CVs to [email protected]
qualified and interested candidates are encouraged to send their updated
resumes / CVs to [email protected]
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