The Ugandan Jobline

• Work
  in liaison with the marketing manager, develop periodical plans
  (6-monthly, and quarterly) for direct seller acquisition via diverse
  channels such as residential suburbs door to door engagements, community
  groups such as churches and through event promotions
• Where
  necessary, design and develop highly impact events to “narrate the story”
  of the brand in an entertaining yet impactful way in delivering new
  sellers to the platform
• Ensure
  the cost of the BTL plans align with the overall below the line marketing
  budget by monitoring each campaign’s budget to ensure delivery optimum
  results within budget
• Treating
  each campaign as a learning opportunity, establish clear learning goals
  with detailed hypothesis to be tested and validated
• For
  each campaign/activity, establish projections/goals in terms of expected
  outcomes and compare it to actual outcomes for each campaign.
• Establish
  metrics in which to measure the success of all below the line (direct)
  marketing activities and implement these metrics across all campaigns.
• Monitor
  direct marketing trends.  To
  consistently innovate and evolve the techniques of engaging with users
  directly for maximum ROI

• For
  each campaign/project, develop detailed project plans with; Detailed
  schedule of activities from project initiation to close, Clearly a
  articulated hypothesis, Financials projections including projected cost of
  seller acquisition, Partners and their roles, Work instructions
  /guidelines of any temporary staff
• Ensure
  that all campaigns are set up with a clear objective of increasing the
  number of sellers on the platform at the lowest possible cost. 
• From
  scratch, design and develop relevant educational materials to directly
  communicate the key benefits of an online brand to the local communities
• Oversee
  all aspects of the campaign delivery including; Recruitment, Training
  & Development of temporary promotion staff directly or through
  credible partners, Liaising with the publicity agent, media or internal
  communications department to ensure there is a clear media storyline of
  each campaign and that the coverage happens, Efficient resource allocation
  and optimization of the day to day activities during the campaign period,
  Effective briefing and management of partners and suppliers to ensure full
  alignment with the goals and plans of the campaign
• Create
  relationships with community influencers and celebrities in development of
  key event participation partnerships
• Build
  and develop relationships with direct marketing agencies and relevant
  vendors in order to deliver the optimum levels of performance and ensure
  continuous improvement.
• Acquire
  vendors through competitive processes and negotiate commercial agreements
  with suppliers that seek to optimize acquisition of sellers at the lowest
  possible cost 
• Seek
  collaborative education partnership with Government and non-government
  organizations at the local community level that can help optimize
  acquisition of sellers.
• Actively
  coordinate the designing, acquisition and distribution of below the line
  merchandise and other relevant equipment such as tents and displays in a
  cost-effective way

• Analyze
  campaigns applying analytical techniques to uncover the ROI of brand
  engagement activities
• Document
  the key learning’s of each campaign with a focus of clear hypothesis
  validation
• Share
  key campaign results and learning’s with relevant stakeholders for
  continuous improvement 

• The
  candidate should preferably hold a good bachelor’s Degree in
  Communication, Journalism, psychology or related field
• Two
  or more years’ experience leading/managing implementation of direct
  marketing campaigns (in particular acquisitions) and at least 2 years in
  line management
• Public
  relations abilities -, Pleasant and outgoing personality
• Budgeting
  and cost monitoring
• Possess
  the ability to rapidly build a team to deliver on a common goal
• Excellent
  written and oral communication skills
• Highly
  innovative out of the box skills
• Highly
  organized team player who can multitask
• Excellent
  proofreading, verbal and written communication skills
• Customers
  service oriented
• Committed,
  positive and hardworking
• Ability
  to work under pressure and meet deadlines
• Ability
  to contribute individually and participate in cross- functional teams

Related Jobs