World Bank NBD Project Jobs – Communications and Media Officer at Nile Basin Discourse

Organization: Nile Basin
Discourse (NBD)
Project Name: Engaging
Civil Society for Social and Climate Resilience in the Nile Basin Project
Funding Source: World
Duty Station: Entebbe,
Reports to: Regional
Manager, Nile Basin Discourse
About NBD:
The World Bank, as
administrator of the Cooperation on International Waterways in Africa (CIWA)
Trust Fund has provided support to the Nile Basin Discourse (NBD) for the
implementation of a three year project titled: Engaging Civil Society for
Social and Climate Resilience in the Nile Basin.
In 2000, the World Bank, IUCN
and the WWF also initiated the establishment of the Nile Basin Discourse (NBD)
with funding from the World Bank and the MacArthur Foundation. The NBD was
established as a civil society network to influence NBI investments. First
hosted as an IUCN project, the NBD became an independent, regional NGO in 2002,
and has evolved into a network claiming over 800 member organizations
throughout the Basin. Member organizations are local and national NGOs working
on a range of issues relevant to Nile cooperation, including environmental
conservation, gender equity, livelihoods, poverty reduction, and others. The
stated mission of the NBD is “to ensure that a fully informed and basin-wide
civil society develops and plays a key role in achieving the vision, through
pro-active and critical influencing of projects, programs and policies of the
Nile Basin Initiative and other development processes.”
The Nile Basin Initiative’s
(NBI) development partners have identified engaging communities and addressing
the social impacts of Nile basin investments as a priority going forward. In
addition, NBI has developed the Nile Cooperation for Results (NCORE) project in
line with its strategic plan. With this endorsement, the World Bank agreed to
support a technical assistance project to strengthen the capacity of the NBD.
The project will complement the NCORE project and aim to engage civil society
more actively in Nile Basin water resources development and management issues.
The stakeholder feedback based
on interviews with a number of stakeholders confirmed three critical roles for
the network: (i) a bottom-up communications pipeline for raising the voices of
citizens and civil society up to the governmental and regional levels; (ii) a
top-down pipeline for educating and informing citizens and civil society on
Nile issues and development projects, etc.; and, (ii) a horizontal pipeline
between citizens and civil society organizations both within and across
national borders for knowledge and capacity sharing.
Job Summary: The
Communications and Media Officer will be providing media and communications
services for NBD.
Key Duties and Responsibilities: 
  • Develop
    strategic communication and marketing plans essential to supporting the
    goals and objectives of NBD campaigns.
  • Actively
    facilitate timely knowledge exchange and dissemination NBD’s virtual
    platform, face-to-face events and publications
  • Publicize
    NBD work in social media spaces, engage in dialogues and answer questions
    where appropriate.
  • Monitor
    the news and seek out rapid response opportunities.
  • Keenly
    track and report on media coverage attained.
  • Write
    the content for the quarterly Nile Voices, brochures, flyers, reports and
    other organizational materials, as assigned.
  • Provide
    regular communications with partners and interested parties through the
    Nile Voices, Annual Reports, outreach and targeted consultations
  • Steer
    the development and implementation of the NBD Communications Strategy and
    Media Engagement plan
  • Build
    and maintain relationships with media/reporters. Develop story ideas and
    strategies to promote organizational activities and pitch media in markets
    across the Nile Basin.
  • Write
    and pitch press releases, op-eds, letters to the editor, blogs, magazine
    articles. Offer a 24/7 on-call media service and respond to all media
  • Prepare
    talking points, presentations and other written pieces, and providing
    media training as needed to maximize response to media inquiries and
  • Support
    in event and production planning and execution, including supporting staff
    in identifying various approaches that may increase media interest and
    securing media attention as relevant.
  • Oversee
    social media campaigns and day-to-day activities: online advocacy, writing
    editorial, community-outreach efforts, promotions, etc.
  • Perform
    any other communications activities as requested.
Qualifications, Skills and Experience: 
  • The
    job suitor should possess a good Bachelor’s degree in communications,
    journalism, media relations, marketing or related field
  • At
    least five years of progressive experience demonstrating delivery of
    high-quality communications, knowledge-exchange and networking services,
    including the production of newsletters, websites, events and materials.
  • Proven
    experience in securing media coverage.
  • Good
    knowledge and understanding of international development.
  • Excellent
    verbal communications, copywriting and editing skills. (Two writing
    samples required with application, preferably on a relevant topic).
  • Possess
    the ability to tailor communications to a wide range of audiences and to
    communicate complex material in a way that is accessible to a broad
  • Ability
    to work independently with a good attention to detail.
  • Highly
    organized with the ability to handle multiple projects and priorities and
    to be responsive to long- and short-lead opportunities.
  • Computer
    literacy skills i.e. proficiency with MS Office – Word, Outlook, Excel.
  • Excellent
    communication skills in English – writing, speaking and listening, concise
    and conversational writer; other languages a plus
  • Highly
    articulate, creative, passionate, flexible and tenacious
  • Good
    knowledge and understanding of content management systems, image software
    (video and still), online communications and main social media tools
    (Twitter, Facebook, Linkedin, youtube, etc)
  • Working
    knowledge of water resources and sustainability issues preferred
  • Excellent
    time and project management skills, ability to manage competing demands
    with grace and to work well under pressure
  • Significant
    experience in developing and working with networks and partnerships and
    knowledge exchange projects
  • Past
    exposure working in an international context and ability to work well with
    people from different cultures and backgrounds
  • Possess
    the ability to work as part of a close-knit team and to carry projects
    forward independently
  • Strong
    media contacts within the Nile Basin is desired
  • Past
    experience managing design and print processes.
  • Prior
    experience producing webpages and HTML e-newsletters.
  • Past
    experience in social media outreach and campaigns is an advantage
  • Good
    knowledge and understanding of fundraising.
  • Past
    experience in securing earned media to advance advocacy objectives is
    highly preferred
  • Prior
    experience acting as an organizational spokesperson.
  • Skills
    and experience in interview skills.
  • A
    background in a non-governmental organization or related consultancy, or
    government agency is an added advantage
How to Apply: 
All interested and suitably
qualified candidates should send the following attachments in an email with
‘NBD APPLICATION’ as the subject heading to and
Please include the following:
  • A
    covering letter explaining why they are interested in undertaking this
    work and how they meet the person specification using clear examples from
    their previous experience.
  • A
    current CV with email addresses and telephone numbers of two referees.
Deadline:  10th November 2014,
17:00 p.m. Entebbe-Uganda time

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