- Intuitively review and update strategies for communication, promotion, branding of RUFORUM and marketing of its products.
- Implement publicity, communications and marketing strategies aimed at enhancing the visibility and visual identity of RUFORUM, its products, enhancing relationships with its partners and networks (including social media) and fostering knowledge sharing.
- Implement Production of RUFORUM Monthly Newsletter and related publications such as RUFORUM Working Document series
- Actively monitor and evaluate the effectiveness of initiatives aimed at promoting RUFORUM as an organization and marketing its products.
- Organise media, publicity or marketing events and meetings between RUFORUM and its Partners.
- Upload and update information on suitable platforms, in collaboration with the ICT Unit, that is supposed to be shared with partners and the networks
- Develop information material that includes handouts, brochures, annual reports, press releases, magazines, newsletters, multimedia programs, videos and films.
- Work closely with ICT to update the RUFORUM website.
- Offer technical support and guidance to units of the Secretariat, RUFORUM partners and networks on matters regarding communications, publicity and marketing.
- Organise and facilitate exhibitions and other events that bring together RUFORUM and its partners including the Ministerial and Bi-annual conferences.
- Compile and update record of RUFORUM contacts including the contacts staff, member universities and networks.
- Carry out market surveys and report on market trends in relation to RUFORUM products.
- The candidate should possess a good Master’s degree in mass communications, agricultural information & communications management (AICM), business administration (marketing option)
- Post graduate diploma in Project Management, Publicity or Public Relations.
- A minimum of three or more years’ experience in a similar work, a busy and recognized organisation
- Possess the ability to analyse, make correct deductions and anticipate future trends.
- Ability to be creative, generate new or unique ideas and innovative ways of doing things.
- Ability to consider the image and credibility before undertaking any course of action.
- Possess the ability to scan the internal and external environment for opportunities to propel RUFORUM’s image, promotional initiatives and future needs.
- Ability to package information to specific effect in line with strategic objectives.
- Ability to establish and maintain constructive, friendly, cooperative and mutually beneficial relationships
- Good computer literacy skills
- Good communications/writing skills
- Possess the ability to strive to achieve results.
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