Job Title: Marketing Coordinator
Organisation: Etihad Airways
Duty Station: Entebbe, Uganda
About Etihad:
Etihad Airways has experienced success and has received a range of awards that reflects our position as one of the world’s leading premium airline brands, this includes ‘World’s Leading Airline’ at the World Travel Awards for five consecutive years in 2009, 2010, 2011, 2012 and 2013. Etihad Airways, the national airline of the United Arab Emirates, has in just ten years established itself as the world’s leading airline. “Etihad” is the Arabic word for “union”. Set up by Royal (Amiri) Decree in July 2003, Etihad commenced commercial operations in November, 2003, and has gone on to become the fastest growing airline in the history of commercial aviation.
Job Summary: The Etihad Airways Marketing Coordinator will have the responsibility of using all elements of the marketing mix to convey Etihad’s key messages. The jobholder will oversee all projects that raise Etihad’s profile and generate sales from conception through to evaluation. Work closely with the local Sales and Commercial teams to achieve budgets and targets for Entebbe.
Key Duties and Responsibilities:
- Assist in implementing marketing plan.
- Work closely with the sales team to ensure that trade accounts hit the necessary revenue targets by implementing targeted & relevant promotions through their Marketing fund.
- Work with sponsors to ensure that Etihad gains commercially from these sponsorships in terms of brand awareness and sales.
- Identify opportunities to grow direct business through the direct channel. Create eDMs for trade and guest database as per market requirement.
- Manage and coordinate Etihad presence at trade shows, exhibitions and promotional events, ensuring that the relevant people are targeted with the relevant messages. Following up all events with targeted communications
- Build and manage a trade and corporate database which can be utilized by sales and marketing to distribute targeted communications.
- Maximize local PR opportunities and work closely with the PR agency, managing all trade and consumer PR.
- Manage local relationships with Tourist Boards and work on co-branded activities that fulfill Etihad’s commercial needs.
- Manage inventory of stock and giveaways in all Point of Sale.
- Monitor competitors marketing activities, to ensure that Etihad’s offers and campaigns are competitive in the local marketplace.
Qualifications, Skills and Experience:
- The candidate should ideally possess a degree in marketing
- At least two years’ relevant work experience in marketing.
- Preferably worked with PR or advertising agency.
- Excellent written and verbal communication skills
- High computer literacy
- Good project management skills
- Very high standard of written English
How to Apply:
All candidates who are interested in working with the aviation industry with Etihad Airways should Apply Online by clicking the web link below.
Deadline: 30th August, 2014
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