Job Title: Market Insights Manager
Organisation: Global Telecommunication Company
Duty Station: Kampala, Uganda
Reports to: Head of Marketing
About Us:
NFT Consult, a leading HR Consultancy firm, seeks to recruit for it valuable client, a Global Telecommunication company. NFT Human Resource Solutions are customer tailored per industry requirements and are geared towards increased cost savings, process improvement leading to improved efficiency and effectiveness yet simultaneously strengthening quality and control of resources.
Job Summary: The Market Insights Manager will be responsible for delivering vital insights to support the development and implementation of a fact-based marketing strategy through the development, implementation and successful delivery of an extensive customer and competitive research programme. The main objectives of this role are to grow the subscriber base and to analyse market trends with a view to identifying additional sales and distribution opportunities.
Key Duties and Responsibilities:
- Building and maintaining up-to-date intelligence of the activities of competition.
- Detailed knowledge and understanding of both existing customers and target customer segments.
- Developing and managing on-going research activities aimed at providing commercial insights that can support customer propositions.
- Co-ordinating and overseeing all primary research activities including focus groups, telemarketing, usability studies, one-to-one interviews, web-based surveys and mail intercepts.
- In charge for sourcing, analysing and summarising secondary data on an on-going basis.
- Pro-actively seeking information on competitive actions and conducting research to maintain up-to-date competitive intelligence in order to retain a central resource for all such competitive information including product offerings, promotions, sales tactics, target markets, market penetration and pricing.
- Conduct analysis of customer data and transforming that data into outputs that explain customer behaviour and provide actionable insights.
- Gathering and synthesising data; drawing insights from primary and secondary sources and identifying and delivering the most effective formats for communicating all research insights and recommendations to the management team.
Qualifications, Skills and Experience:
- The applicant should possess a good University degree in Business Administration, Communications or Marketing; other degree holders with supplemental commercial education (MBA or Advanced Marketing Degree) will also be considered.
- Three or more years’ experience in Marketing or a similar position.
- High level of innovation expertise.
- Ability to work with, and guide marketing agencies.
- Highly proficient in all MS Office applications: Word, Excel, PowerPoint and database experience.
- Good written and oral English language skills.
- Ability to manage multiple activities with tight timelines from conception through execution.
- Ability to communicate with and manage virtual teams from all areas of the company including technical, financial, sales and other marketing functions.
- Willingness to work long hours as and when required.
- Possess the ability to think strategically and also execute hands-on tactical solutions.
- Prior experience of working in a fast-paced commercial environment.
- The incumbent must possess a unique blend of business and technical savvy and a big-picture vision.
- The applicant should exhibit an innate interest to understand customer requirements and find innovative solutions.
- High personal drive with the ability to motivate peers and subordinates.
- High customer oriented.
- Excellent Innovative ability and willingness to learn and further develop their skillset.
- Excellent communication and presentation skills.
- Excellent negotiation skills.
- Possess a strong performance and results driven.
- Possess the ability to apply high-level analytical and creative problem-solving skills.
How to Apply:
All suitably qualified candidates should visit the web link below and create a profile on the NFT Consult website by entering their e-mail addresses. Please visit web link below and click Apply now if convinced you have the job requirements. The applications/CVs should be prepared in English and submitted in either MS Word or PDF format will be considered.
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