Job Title: Promotions Manager
Organisation: Diageo
Duty Station: Kampala, Uganda
Job ID: 40788BR
Reports to: Commercial Excellence Manager
About Diageo:
Diageo is the world’s leading premium drinks business
with an outstanding collection of beverage alcohol brands across spirits, beer
and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness.
with an outstanding collection of beverage alcohol brands across spirits, beer
and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness.
Job Summary: The Diageo Promotions Manager will steer the development of the
national promotions strategy for the business and guide its implementation to
maximise sales and achievement the business numbers. He/she will also co-ordinate
the creation, targeting, implementation and evaluation of the UBL national
promotion programme while analysing competitor activity strengths and
weaknesses and propose corrective action.
national promotions strategy for the business and guide its implementation to
maximise sales and achievement the business numbers. He/she will also co-ordinate
the creation, targeting, implementation and evaluation of the UBL national
promotion programme while analysing competitor activity strengths and
weaknesses and propose corrective action.
Key Duties and
Responsibilities:
Responsibilities:
- Oversee, lead the
development and implement sales promotion policies, programs and
initiatives to maximise the profit of organizational sales - Research, evaluate,
recommend and implement initiatives to enhance the market positioning of the
entire UBL product portfolio - Design and develop the
annual and quarterly promotions calendar for the business - Develop and monitor
budgets for the promotional campaigns to ensure utilization is as planned
and ROI is maximised. - Identify and build
strategic networks and alliances to support UBL promotional campaigns - Carry out reviews with
the sales and marketing teams and manage the evaluation of promotions to
identify issues, assess effectiveness and exploit future improvement
opportunities - Generate new innovative
promotion mechanics to reach targeted consumer segments - Coordinate the ordering,
delivery and distribution of promotion support materials, sales - Ensure compliance and
adherence with safety requirements at the work environment.
Qualifications,
Skills and Experience:
Skills and Experience:
- The ideal candidate
should possess a good bachelor’s degree in business or relevant field - A minimum of five years’
experience in brand management, trade marketing and marketing support. - Prior experience
implementing revenue marketing strategies and programs - Experience developing
strategic and business case documents - Experience in Monitoring
and evaluation - Good problem analysis and
decision making skills - Excellent organizational
and project management skills - Excellent Interpersonal
effectiveness and teamwork - Good Creativity and
innovation skills - Excellent communication
skills
How to Apply:
If you desire to join the world’s leading premium
drinks business, Diageo, in the aforementioned capacity, please click web link
below.
drinks business, Diageo, in the aforementioned capacity, please click web link
below.
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