Health Access Initiative (CHAI)
Uganda
organization committed to strengthening integrated health systems in the
developing world and expanding access to care and treatment for HIV/AIDS,
malaria and other diseases. CHAI’s solution-oriented approach focuses on
improving market dynamics for medicines and diagnostics; lowering prices for
treatment; accelerating access to life-saving technologies; and helping
governments build the capacity required for high-quality care and treatment
programs.
the leading cause of under 5 mortality. Diarrhea is responsible for
approximately 10,000 child deaths, approximately 10% of all child mortality.
Diarrhea and pneumonia are two of the most solvable public health problems.
Safe, effective and affordable drugs to treat those suffering from Diarrhea and
pneumonia exist. Low cost antibiotics, such as amoxicillin, can prevent the
majority of pneumonia deaths. Oral Rehydration Salts (ORS) and zinc can prevent
a majority of diarrhea-related deaths and dramatically improve child health.
being undertaken by CHAI in partnership with the Ministry of Health. The
problem is that these treatments are caught in a market trap: low levels of
health providers as well as consumer/caregiver awareness about the appropriate
treatment lead to poor demand for these products; this results in an anemic
market, which provides no incentive for suppliers to optimize distribution
networks, promote the products, or reduce margins; this, in turn, leads to a
lack of availability, unaffordable prices, and minimal marketing – completing
the vicious cycle and ensuring that access to these lifesaving medicines is
repressed. CHAI is striving to break this vicious cycle by addressing both demand
and supply-side barriers to access.
Marketing and Training Officer will primarily be responsible for coordinating
the design and implementation of an ambitious, large-scale demand generation
campaign to increase utilization of zinc and ORS for the treatment of diarrhea
and Amoxicillin for the treatment of pneumonia. This demand generation
campaign will be focused on two fronts: (1) a concerted effort to improve the
prescription practices of health providers, and (2) a communication campaign to
increase awareness and demand amongst consumers/care-givers. The scope of the
work involves working with marketing and research agencies to design and test
materials, coordinate messaging through multiple channels, and monitor
effectiveness over multiple years. The Marketing and Training Officer will work
in close collaboration with other members of the team, as well as public and
private stakeholders to roll out high-impact trainings, community activations
and promotional activities. This role will involve heavy implementation and
will require a very “hands-on” approach.
- Management and
implementation of a large-scale nationwide marketing plan that
incorporates various forms of media, social mobilization and interpersonal
communication to increase awareness and demand - Coordination alongside
partner organizations of a national effort to train health providers in
the proper treatment of diarrhea and pneumonia in children - Ongoing management and
coordination of market research to inform the development of the marketing
strategy, potentially including focus groups, surveys and data analysis - Liaise with creative
and media planning agencies and be the interface between the creative
team, the team at CHAI and other partners for rolling out an effective
campaign - Monitoring and
evaluation of marketing efforts, and generation of regular progress
reports - Foster relationships
with other partners implementing marketing plans for ORS & zinc and
Amoxicillin to ensure optimal co-ordination of communication messages - Perform any other
duties and responsibilities, as needed
Experience:
- The Officer Marketing
and Training should hold a good bachelor’s degree in business, marketing,
or a related field - Possession of an
Advanced degree in business, marketing, or a related field will be an
added advantage - At least two years’
experience in an advertising or marketing function in the private sector - Experience managing a
communication agency is highly desirable - Prior experience
developing product training for sales representatives or health care
providers will also be considered an added advantage. - Prior experience in
promoting Fast Moving Consumer Goods (FMCG) or Over-the-Counter (OTC)
healthcare products will make candidate highly preferable. - Prior experience
developing insight led marketing campaigns - Outstanding project
management skills and attention to detail - Possess the ability to
create budget and ensure follow up - Good entrepreneurial
mindset and strong self-motivation - Ability to multi-task,
prioritize, and be effective under tight deadlines and in high-pressure
situations. - The applicant should
be highly motivated with an exemplary record of project management. - Possess excellent
communications skills - Ability to function
independently, - Highly self-motivated
- Possess the ability to
thrive in challenging environments, - Exhibit strong
commitment to excellence. - The Officer –
Marketing and Training will spend ~15% of his/her time travelling
domestically, primarily to regions with limited facilities. - Strong work ethic and
flexibility
responsibility, tenacity, independence, energy, and work ethic.
prestigious health NGO founded by one of the United States of America’s Former
Presidents, Bill Clinton, please click web link below.
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