The Ugandan Jobline

• Actively
  execute, track and ensure consistency in the implementation of customer
  lifecycle management across all segments
• Oversee
  retention & loyalty communications calendar across multiple channels
  and campaigns
• Actively
  coordinate and enforce timely end to end execution of campaigns and
  loyalty initiatives by tracking progress against milestones and
  proactively identifying and removing risks and barriers
• Design
  and execute plans for launching retention initiatives, including
  go-to-market plans, training, stakeholder engagement and ensuring presence
  of marketing collateral
• Work
  in liaison with customer facing stakeholders to collect, review and build
  solutions towards improving customer experience across all segments and
  customer touch points
• Plan
  campaign analytics and identify appropriate customer segments for
  targeting
• Define,
  refine, document and ensure relevance and suitability of business rules
  and business requirements for retention and loyalty campaigns
• Coordinate
  the development and delivery of campaigns including requirements
  specifications, campaign approvals, planning and executing of User
  Acceptance Tests (UATs)
• Define
  and provide timely, accurate reports on performance of all retention and
  loyalty products and initiatives while ensuring assessment measures that
  are capable of indicating effectiveness
• Exploit
  multiple channels to identify retention opportunities and threats, to
  execute campaigns and to drive campaign reach and success
• Monitor
  and benchmark market retention activities from both direct & indirect
  competitors as well as regional and global industry players making
  recommendations
• Proactively
  provide insights towards controlling churn and driving value from customer
  behaviour and interaction with different products and services
• Make
  certain of timely and complete resolution of all issues raised by
  stakeholders that customer retention are resolved within
• Engage
  segment managers to align initiatives to segment objectives and value
  drivers and to offer support regarding use of retention campaign solutions
  to achieve objectives
• Identify,
  source and manipulate data from multiple systems internal and external to
  support campaign development and execution
• Build
  and document business cases for customer retention initiatives
• Perform
  any other duties as assigned by the Senior Manager – Retention &
  Social Media

• The desired candidate
  should hold a Bachelor’s Degree in a business related field or a
  Professional Marketing Qualification
• Computer literacy skills
  i.e. Proficient with MS Office applications especially Word, Excel and
  Power Point
• Working Knowledge of
  Telecom Products and Services, processes and systems
• A minimum of two years’
  experience in a similar role in a telecommunication environment
• Past marketing experience
  with proven track record of successfully launching products and services
• Excellent analytical
  background is critical with proven experience
• In-depth knowledge and
  understanding of MTN Business processes
• Good working knowledge of
  business and customer segmentation
• Detailed knowledge and
  Understanding of basic customer service and marketing fundamentals
• Knowledge of MTN products
  and services
• Possess the ability to
  build and work as part of a team, or independently.
• Strong verbal and written
  communications skills
• Strong analytical and
  problem solving skills
• Good relationship
  building skills
• Good presentation /
  facilitation skills
• Ability to meet deadlines
• Facts driven approach to
  all activities
• Critical reasoning &
  creativity abilities

Related Jobs