Job Title: Brand Manager (House Hold Plastics)
Organization: Mukwano Group of
Companies
Companies
Job Ref: MIUL/01/01/BM/SALES/2014
Duty Station: Kampala, Uganda
Reports to: General Manager Marketing
About Us:
The Mukwano Group of Companies is the leading
manufacturer of Fast Moving Consumer Goods (FMCG) in the Great Lakes region,
producing a wide range of market leader brands in soaps, edible cooking oils
and fats, detergents, beverages, personal care products and plastics.
manufacturer of Fast Moving Consumer Goods (FMCG) in the Great Lakes region,
producing a wide range of market leader brands in soaps, edible cooking oils
and fats, detergents, beverages, personal care products and plastics.
Job Summary: The Brand Manager will monitor market trends and oversee
advertising and marketing activities to ensure the right message is delivered
for a brand portfolio: The Brand Manager also develop plans and execute
projects and initiatives to support the broader short and long term marketing
strategy.
advertising and marketing activities to ensure the right message is delivered
for a brand portfolio: The Brand Manager also develop plans and execute
projects and initiatives to support the broader short and long term marketing
strategy.
Key Duties and Responsibilities:
- Steward of the brand that supports our new brand promise, brand
vision, brand position, brand architecture and achieves overall business
goals for the brand. - Engage, inspire and galvanize the organization around the brand
vision, position and strategies for the brand portfolio so they are clear
in bringing them to life in their areas of functional expertise. - Participates in brand strategy discussions and in setting a
bulls-eye consumer target. - Work collaboratively with marketing communications to execute
packaging designs consistent with a determined communications hierarchy
and a global style guide. - Participates on a cross-functional team to develop new products
following the process, including analyzing information to help set the
sales forecast and financials and writing concept statements for consumer testing. - Work closely with many teams, including product developers,
researchers, marketing personnel and creative consultants to make sure the
portfolio brand values and image are followed. You will ensure the brand
remains relevant to consumers and that all initiatives support the brand
promise. - Analyze historical new product launches, and reports on vitality
rates. - Analyze consumer trends and information, and categories to help
identify product categories to enter as future sources of growth. - Drive consumer understanding and insights that define the prime
prospects’ needs, attitudes and values in order for consumers to have
stronger and more impactful brand experiences. - Lead consumer and brand learning plan development and oversee
execution and findings of research studies. - Analyzes market, consumer, and competitive information to support
brand manager in setting - New product pricing and managing price on existing items.
- Analyzes consumer, category, competition, and channel/customer as
part of a situation assessment. - Assist in development of pricing & pack strategies, to improve
margin. - Carry out analysis and periodical reviews of the brand, competitive,
category, customer and consumer trends to enhance the brand’s equity and
marketplace performance. - Analyze and provides consumer, category, and brand information to
support channel marketing and sales in category management and sales
presentations. - Review channel and customer-specific point-of-purchase trade plans
and provides feedback on consistency with marketing plan. - Analyze current performance, trends, market conditions, and other
contributing factors to recommend revenue goals.
·
The
applicant should hold a degree in Commerce, Business Administration majoring in
marketing or any other related field
The
applicant should hold a degree in Commerce, Business Administration majoring in
marketing or any other related field
·
Additional
Professional Qualification in Marketing will be an added advantage.
Additional
Professional Qualification in Marketing will be an added advantage.
·
All
candidates must possess a minimum of five years’ working experience in plastics
branding.
All
candidates must possess a minimum of five years’ working experience in plastics
branding.
How
to Apply:
to Apply:
All those interested in working with Mukwano Group
should send their applications with copies of academic credentials,
testimonials and detailed Curriculum Vitae indicating contact details of three
(3) referees should to be sent via post or hand delivered to: The Human
Resource Department, Mukwano Group of Companies, P. O. Box 2671, Kampala,
Uganda. E-mail applications can also be sent to: [email protected].
Please clearly quote the job reference as subject of your E-mail. Attachments
should not exceed 2 MB.
should send their applications with copies of academic credentials,
testimonials and detailed Curriculum Vitae indicating contact details of three
(3) referees should to be sent via post or hand delivered to: The Human
Resource Department, Mukwano Group of Companies, P. O. Box 2671, Kampala,
Uganda. E-mail applications can also be sent to: [email protected].
Please clearly quote the job reference as subject of your E-mail. Attachments
should not exceed 2 MB.
NB: Only
successful candidates will be shortlisted and contacted not later than two (2)
weeks after deadline.
successful candidates will be shortlisted and contacted not later than two (2)
weeks after deadline.
Deadline:
20th January, 2014
20th January, 2014
For More Ugandan Jobs, Please Visit https://www.theugandanjobline.com or
find us on our facebook page https://www.facebook.com/UgandanJobline
find us on our facebook page https://www.facebook.com/UgandanJobline