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Social Marketing Manager Career Opportunity at Uganda Health Marketing Group Ltd. (UHMG)
Job
Title: Social
Marketing Manager
Title: Social
Marketing Manager
Organisation:
Uganda Health Marketing
Group Ltd. (UHMG)
Uganda Health Marketing
Group Ltd. (UHMG)
Duty
Station: UHMG Head
Office – Kampala, Uganda
Station: UHMG Head
Office – Kampala, Uganda
Reports
To: Director Marketing and
Strategic Information
To: Director Marketing and
Strategic Information
About
UHMG:
UHMG:
Uganda Health Marketing
Group Ltd. (UHMG) is a Company Limited by Guarantee, whose is Vision is “A good
life for all Ugandans”. We envision a Ugandan society with good life, when
products and services in Reproductive Health, HIV, Malaria and Child Health are
accessible, affordable and effectively utilized by all those in need. Our
Mission is “To improve the quality of life of Ugandans, through the provision
of superior and affordable health care solutions. Our Core Values are;
Integrity, Transparency, Accountability, Teamwork, Excellence, Flexibility, and
Equity.
Group Ltd. (UHMG) is a Company Limited by Guarantee, whose is Vision is “A good
life for all Ugandans”. We envision a Ugandan society with good life, when
products and services in Reproductive Health, HIV, Malaria and Child Health are
accessible, affordable and effectively utilized by all those in need. Our
Mission is “To improve the quality of life of Ugandans, through the provision
of superior and affordable health care solutions. Our Core Values are;
Integrity, Transparency, Accountability, Teamwork, Excellence, Flexibility, and
Equity.
Job Summary:
The role of the Social
Marketing Manager is a cross-cutting function which provides a coordination
mechanism in managing the marketing, distribution, sales, and product
performance of the UHMG Socially Marketed products. The job holder contributes
to the strategic direction of the organization, while upholding our Core
Values. This position requires a person who is results-driven, hardworking, and
with a track record of significantly reducing costs and improving product
sales. S/he should have a proven ability to ensure that the organization enjoys
a competitive edge when compared to its competitors by securing markets for the
organization’s products. S/he should have comprehensive understanding and
experience of marketing and sales strategies, and possess market awareness to
proactively reinforce the organization’s commitment to ensure last-mile
delivery, customer loyalty, and increased product uptake. S/he must focus on
quality improvement, effectiveness and efficiency, and model independence,
objectivity, ethics, integrity, professionalism, confidentiality, and avoidance
of bias and conflict of interest.
The role of the Social
Marketing Manager is a cross-cutting function which provides a coordination
mechanism in managing the marketing, distribution, sales, and product
performance of the UHMG Socially Marketed products. The job holder contributes
to the strategic direction of the organization, while upholding our Core
Values. This position requires a person who is results-driven, hardworking, and
with a track record of significantly reducing costs and improving product
sales. S/he should have a proven ability to ensure that the organization enjoys
a competitive edge when compared to its competitors by securing markets for the
organization’s products. S/he should have comprehensive understanding and
experience of marketing and sales strategies, and possess market awareness to
proactively reinforce the organization’s commitment to ensure last-mile
delivery, customer loyalty, and increased product uptake. S/he must focus on
quality improvement, effectiveness and efficiency, and model independence,
objectivity, ethics, integrity, professionalism, confidentiality, and avoidance
of bias and conflict of interest.
Key
Duties and Responsibilities: The Social Marketing Manager will be
specifically responsible for the following tasks:
Duties and Responsibilities: The Social Marketing Manager will be
specifically responsible for the following tasks:
- Leverage
on market/consumer insights to guide strategy development or improvement
of existing marketing, sales, distribution strategies. - Oversee
the marketing, sales, distribution strategies and work plan implementation
for UHMG Socially Marketed products, with clear set targets. - Using
market research and intelligence, support the Brand Manager in developing
and promoting the respective brands. - Undertake
monthly field visits in liaison with the sales team to ensure the right
mix of customers and products. - Forecast
demand for social marketing products in liaison with the Brand Manager in
order to generate orders and meet set targets. - Prepare
and submit quarterly rolling forecasts and projections of socially
marketed products in liaison with the Supply Chain Manager for timely
procurements to avoid stock-outs.
- In
liaison with the Brand Manager, ensure UHMG’s product development,
promotion, and market penetration for the social marketing range to
address customer needs. - Coordinate
product distribution to ensure country-wide coverage and timely servicing
of orders in order to achieve the desired distribution coverage and
utilization of products. - In
liaison with the Brand Manager and Communication Manager, ensure
promotional materials and detailing aids for products are up-to-date,
customer centric, and readily available for use. - Ensure
all orders from the sales teams are approved by the MSI Director prior to
submission to the Product Facility for onward dispatch to the customers. - In
liaison with the Head of Stores and Operations, implement the distribution
strategy to avoid stock-expiries, and provide inventory on stock status.
- Set
the overall sales and distribution objectives and targets. - Maintain
a database of social marketing product stock, sales and distribution,
including product uptake/sales per region, customer profiles, analyze
sales trends and comparisons with competing brands, and generate reports
accordingly. - Review
weekly performance records for the sales teams against set targets and
provide Management with progressive updates. - Analyze
weekly data/reports from the sales team and provide weekly feed-back to
management on the market/products performance. - Supervise
and coordinate the sales teams and ensure monthly value sales and
collections. - Keep
custody of all customer records and credit application details as required
by the PF guidelines and ensure timely collections of dues at the
stipulated period. - In
liaison with the Credit Officer, ensure the distribution of customer
statement of accounts. - In
liaison with the Research team, to assess distribution coverage and
monitor UHMG’s market share and product performance. - Prepare
periodical reports on performance of socially marketed products vis-a-vis
set targets, including an inventory of stock, and use findings to
revise/update product strategies.
- Create
and manage relationships and networks with existing distributors,
customers, and potential customers to ensure community promotions,
penetration, and last-mile delivery of products. - Review
customer records and pursue opportunities for segment growth. - Liaise
to ensure obligations for UHMG customers are met in a timely manner. - Pursue
CSR partnerships and networks with corporate organizations for community
outreaches and product sales.
Qualifications, Skills
and Experience:
and Experience:
- The
Social Marketing Manager should possess a Bachelor’s Degree in Business
Administration, Commerce, Marketing, or related discipline. - Demonstrable
experience in sales and marketing, and building customer loyalty is key. - Master’s
Degree, professional qualification in CIM and exposure in the
pharmaceutical industry are added advantages. - A
minimum of three years’ experience in managing a senior social marketing
or commercial sales and marketing position and supervisory function in a
competitive environment, with a strong business acumen and global mindset.
- Good
understanding of market segmentation, penetration, competition dynamics,
and relationship marketing. - Experience
in managing brands, right from product introduction, development, and
growth is required. - Knowledge
and experience in market dynamics is valuable. - Proven
track record of monitoring and ensuring customer loyalty whilst developing
a robust market share base. - Demonstrable
results in previous work environment should reinforce claims to these
competences and experience. - Computer
literacy skills and valid driving
licence are required. - The
applicant must have good skills in strategic thinking, persuasion, and
sound decision making. - Be
a self-starter, focused, disciplined, have the drive and dynamism to work
under pressure with competing deadlines, and possess the ability to make
an immediate impact. - Excellent
organization, facilitation, communication, presentation,
reporting-writing, and feedback. - Possess
excellent advocacy, networking, negotiation, interpersonal, analytical,
and result-oriented skills, with experience in managing customer
relationships, and able to discern and identify credible customers for the
organization. - Good
judgment, initiative, high sense of responsibility, tact, with
demonstrated competency in budgeting, forecasting, planning, and
assessment/evaluation. - Display
high ethical standards and integrity, strong personal values and
character. - Able
to think critically, analytically, independently and creatively, and have
attention to detail. - Strong
leadership and result-oriented skills, and should be meticulous, flexible,
and able to work independently, with objectivity and sound judgment. - Possess
high self-motivation, initiative, and good team work/player skills. - Able
to handle multiple and conflicting priorities, with strong leadership and
multi-tasking skills in a fast-paced environment, observe and work under strict
deadlines in a multidisciplinary, multidimensional organization. - Able
to grow in a challenging career and to add value to the organization’s
strategic goals, and adapt to change. - Possess
the ability to take a proactive approach to overcome challenges and
achieve results against strategic objectives, whilst working within the
organization’s core values and beliefs.
How
to Apply:
to Apply:
All those interested above
vacancy should deliver an updated CV, copies of certificates and cover letter
clearly indicating position applied for on the “top left- hand side of the
envelope” to: The Human Resources Manager, Uganda Health Marketing Group Ltd.
(UHMG), Plot 20-21, 27-28, Martyrs Crescent, Ntinda, Kampala, Uganda.
vacancy should deliver an updated CV, copies of certificates and cover letter
clearly indicating position applied for on the “top left- hand side of the
envelope” to: The Human Resources Manager, Uganda Health Marketing Group Ltd.
(UHMG), Plot 20-21, 27-28, Martyrs Crescent, Ntinda, Kampala, Uganda.
NB:
Only short listed candidates will be contacted. Please
deliver your applications to the uhmg reception.
Only short listed candidates will be contacted. Please
deliver your applications to the uhmg reception.
Deadline:
7th January 2014 by 4:30pm
7th January 2014 by 4:30pm
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