The Ugandan Jobline

• Steward
  of the brand that supports our new brand promise, brand vision, brand
  position, brand architecture and achieves overall business goals for the
  brand.
• Engage,
  inspire and galvanize the organization around the brand vision, position
  and strategies for the brand portfolio so they are clear in bringing them
  to life in their areas of functional expertise.
• Participates
  in brand strategy discussions and in setting a bulls-eye consumer target.
• Work
  collaboratively with marketing communications to execute packaging designs
  consistent with a determined communications hierarchy and a global style
  guide.
• Participates
  on a cross-functional team to develop new products following the process,
  including analyzing information to help set the sales forecast and
  financials and writing concept statements for consumer testing.
• Work
  closely with many teams, including product developers, researchers,
  marketing personnel and creative consultants to make sure the portfolio
  brand values and image are followed. You will ensure the brand remains
  relevant to consumers and that all initiatives support the brand promise.
• Analyze
  historical new product launches, and reports on vitality rates.
• Analyze
  consumer trends and information, and categories to help identify product
  categories to enter as future sources of growth.
• Drive
  consumer understanding and insights that define the prime prospects’
  needs, attitudes and values in order for consumers to have stronger and
  more impactful brand experiences.
• Lead
  consumer and brand learning plan development and oversee execution and
  findings of research studies.
• Analyzes
  market, consumer, and competitive information to support brand manager in
  setting
• New product
  pricing and managing price on existing items.
• Analyzes
  consumer, category, competition, and channel/customer as part of a
  situation assessment.
• Assist
  in development of pricing & pack strategies, to improve margin.
• Carry
  out analysis and periodical reviews of the brand, competitive, category,
  customer and consumer trends to enhance the brand’s equity and marketplace
  performance.
• Analyze
  and provides consumer, category, and brand information to support channel
  marketing and sales in category management and sales presentations.
• Review
  channel and customer-specific point-of-purchase trade plans and provides
  feedback on consistency with marketing plan.
• Analyze
  current performance, trends, market conditions, and other contributing
  factors to recommend revenue goals.

• The
  candidate should possess a Bachelor Degree in Commerce, Business
  Administration (majoring in Marketing) or any other related field;
  Additional qualifications in Marketing will be an added advantage;
• At
  least five years work experience in marketing of Fast Moving Consumer
  Goods (FMCG).

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