Job Title: Brand Manager
Organization: Mukwano Group of Companies
Job Ref: MIUL/01/09/BM/SALES/2013
Duty Station: Kampala, Uganda
Reports to: General Manager
Marketing
Marketing
About Us:
The Mukwano Group of Companies is the leading
manufacturer of Fast Moving Consumer Goods (FMCG) in the Great Lakes region,
producing a wide range of market leader brands in soaps, edible cooking oils
and fats, detergents, beverages, personal care products and plastics.
manufacturer of Fast Moving Consumer Goods (FMCG) in the Great Lakes region,
producing a wide range of market leader brands in soaps, edible cooking oils
and fats, detergents, beverages, personal care products and plastics.
Job Summary: The Job holder will monitor market trends and
oversee advertising and marketing activities to ensure the right message is
delivered for a brand portfolio: The Brand Manager also develop plans and
execute projects and initiatives to support the broader short and long term
marketing strategy.
oversee advertising and marketing activities to ensure the right message is
delivered for a brand portfolio: The Brand Manager also develop plans and
execute projects and initiatives to support the broader short and long term
marketing strategy.
Key Duties and Responsibilities:
- Steward
of the brand that supports our new brand promise, brand vision, brand
position, brand architecture and achieves overall business goals for the
brand. - Engage,
inspire and galvanize the organization around the brand vision, position
and strategies for the brand portfolio so they are clear in bringing them
to life in their areas of functional expertise. - Participates
in brand strategy discussions and in setting a bulls-eye consumer target. - Work
collaboratively with marketing communications to execute packaging designs
consistent with a determined communications hierarchy and a global style
guide. - Participates
on a cross-functional team to develop new products following the process,
including analyzing information to help set the sales forecast and
financials and writing concept statements for consumer testing. - Work
closely with many teams, including product developers, researchers,
marketing personnel and creative consultants to make sure the portfolio
brand values and image are followed. You will ensure the brand remains
relevant to consumers and that all initiatives support the brand promise. - Analyze
historical new product launches, and reports on vitality rates. - Analyze
consumer trends and information, and categories to help identify product
categories to enter as future sources of growth. - Drive
consumer understanding and insights that define the prime prospects’
needs, attitudes and values in order for consumers to have stronger and
more impactful brand experiences. - Lead
consumer and brand learning plan development and oversee execution and
findings of research studies. - Analyzes
market, consumer, and competitive information to support brand manager in
setting - New product
pricing and managing price on existing items. - Analyzes
consumer, category, competition, and channel/customer as part of a
situation assessment. - Assist
in development of pricing & pack strategies, to improve margin. - Carry
out analysis and periodical reviews of the brand, competitive, category,
customer and consumer trends to enhance the brand’s equity and marketplace
performance. - Analyze
and provides consumer, category, and brand information to support channel
marketing and sales in category management and sales presentations. - Review
channel and customer-specific point-of-purchase trade plans and provides
feedback on consistency with marketing plan. - Analyze
current performance, trends, market conditions, and other contributing
factors to recommend revenue goals.
Qualifications, Skills and Experience:
- The
candidate should possess a Bachelor Degree in Commerce, Business
Administration (majoring in Marketing) or any other related field;
Additional qualifications in Marketing will be an added advantage; - At
least five years work experience in marketing of Fast Moving Consumer
Goods (FMCG).
How to Apply:
All those interested
in working with Mukwano Group should send their applications with copies of
academic credentials, testimonials and detailed Curriculum Vitae indicating
contact details of three (3) referees should to be sent via post or hand
delivered to: The Human Resource Department, Mukwano Group of Companies, P. O.
Box 2671, Kampala, Uganda. E-mail applications can also be sent to:
[email protected]. Please clearly quote the job reference as subject of your
E-mail. Attachments should not exceed 2 MB.
in working with Mukwano Group should send their applications with copies of
academic credentials, testimonials and detailed Curriculum Vitae indicating
contact details of three (3) referees should to be sent via post or hand
delivered to: The Human Resource Department, Mukwano Group of Companies, P. O.
Box 2671, Kampala, Uganda. E-mail applications can also be sent to:
[email protected]. Please clearly quote the job reference as subject of your
E-mail. Attachments should not exceed 2 MB.
NB: Only successful candidates w shortlisted and contacted not later than
two (2) weeks after deadline.
two (2) weeks after deadline.
Deadline: 30th September, 2013
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