Centenary Bank Jobs – Manager Marketing and Branding

 Chief Manager
Marketing & Branding
Centenary Rural Development
Bank Ltd started as an initiative of the Uganda National Lay Apostolate in 1983
as a credit Trust and it begun operations in 1985 with the main objective
of serving the rural poor and contributing to the overall economic development
of the country. In 1993, Centenary Rural Development Bank Ltd was registerd as
a full service commercial Bank. Today we are a leading Microfinance Commercial
Bank in Uganda serving over 1,300,000 customers. Our services can be accessed
across our 58 full service branches and 142 ATMs networked countrywide.
The job holder
will develop and coordinate the implementation of the marketing
plans  for the Bank in line with the Bank’s business plan.
Duties & Responsibilities:
  • Liaise
    with line departments to coordinate the development and implementation of
    the Marketing Plan in line with the bank’s strategic plan.
  • Monitor
    the advertising and promotional programmes of the bank in line with the
    overall marketing plan
  • Coordinate
    the design and update the Bank’s products and services on the electronic
    platform in liaison with the Business Technology Division  according
    to the Bank’s products, specifications Business plan & policies.
  • Plan
    and coordinate the implementation Brand application across all brand touch
    points in order to ensure consistency of the brand across all brand touch
  • Monitor
    and assess the Centenary brand equity through market surveys,
    observations, internal audits and mystery shopping to understand Centenary
    Bank’s brand performance in the financial institutions sector.
  • Market
    the brand internally to staff through integrated communications campaigns
    and trainings in order to build  and ensure standardization of the
    Centenary Bank staff brand across the network.
  • Identify
    branding needs and ensure these are addressed in a timely manner in
    liaison with the respective departments to ensure maintenance of high
    standards across the board.
  • Develop
    Brand and Product concepts including concepts for press, electronic and
    point of sale materials, annual reports and staff handbooks to ensure
    consistency with the Brand standards and values.
  • Manage
    the relationship with the Advertising agencies and deliver on inputs for
    image and product communications strategies in liaison with marketing and
    other divisions/ business heads.
  • Manage
    the Performance and Development of staff in line with the HR policy and
    the performance management guidelines.
Skills & Experience: 
  • Honours
    Degree in Business Administration, Economics, Commerce, Statistics and
    other related disciplines.
  • Post
    graduate qualification in marketing, Branding or relevant field.
  • Specialized
    training in strategy implementation an added advantage.
  • At
    least 4 years experience in business development, marketing,
    product   management at supervisory level in a large corporate
  • Demonstrated
    practical knowledge of branding and marketing management
  • Familiarity
    with computer applications.
  • Ability
    to work as part of a team.
  • High
    level of integrity.
  • Excellent
    interpersonal relations, oral and written communication skills.
  • Strategic
    and conceptual ability.
  • Proven
    ability to meet timelines and handle multiple tasks
  • Great
    communication and feedback skills.
to apply:
All applicants who deem
themselves suitable for this vacancy are invited to apply. Please download an
application for employment form from the Bank’s website
www.centenarybank.co.ug, fill it and enclose a CV, Certified
copies of all academic transcripts, Certificates and Testimonials, daytime
telephone contact postal and email address of both applicant, and three
competent referees and send to:
The General Manager Human
Resources, Centenary Rural Development Bank, P.O Box 1892, Kampala.
Centenary Bank. Head
Office: Mapeera House: Plot 44-46 Kampala Road and Plot 2 Burton Street R O.
Box 1892 Kampala. Tel: 0414-251276/7 Fax: 0414-251273/4 E-mail: 
info@centenarybank.co.ug. Website: www.centenarybank.co.ug
2nd May, 2013
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