Monitor Publications Ltd
Reports to: Marketing Manager
Job Purpose: To provide key market insights and forecasting marketing behavior to inform business decisions and management reporting.
Job Purpose: To provide key market insights and forecasting marketing behavior to inform business decisions and management reporting.
Main Responsibilities:
· Analyses data and produces customized reports for various management needs
· Monitors company revenue and market share performance
· Produces daily advertising sections performance reports reflecting market shares against competition
· Produces editorial and advertising ratios for own and competition publications
· Produces editorial content analysis for own and competition publications
· Supervises data collection Research assistants
· Produces monthly audience tracking research report
· Monthly marketing & circulation report by 3rd of the month
· Monitoring agents performance (quarterly)
· Forecasts for daily circulation sales and advertising revenue
· Tracking agents performance against targets (quarterly/Annual
· Custodian of all internal and external research
· Cascade research findings and highlight gaps to product development team
· Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
· Seek and provide information to help MPL determine their position in the marketplace.
· Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
· Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
· Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
· Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Qualifications, Skills & Experience:
· A Bachelor of Statistics or Bachelor of commerce (at least lower second), with a strong mathematics background
· Excellent knowledge of Spread sheets and MS Access
· Strong analytical skills
· Experience in a marketing and sales position is an added advantage.
· Good interpersonal skills.
· Excellent communicator.
· Willing to work long hours.
How to apply:
If you believe that you are our ideal candidate, please submit your application, detailed CV and academic documents with a daytime telephone number by 3rd August 2012 to: The Human Resource Manager, Monitor Publications Ltd. P.O.Box 12141, Kampala, Uganda. Or you can send an email to [email protected]
Please Note that only short listed candidates will be contacted.
Please Note that only short listed candidates will be contacted.
For More Ugandan Jobs, Please Visit http://ugandanjobline.blogspot.com/